Hong Kong Tourism Board

About Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) is the principal agency responsible for promoting Hong Kong as a premier travel destination. Established in 2001, the board aims to enhance the city’s image and attract visitors from around the globe. With a focus on sustainable tourism, HKTB works diligently to showcase the unique blend of culture, heritage, and modernity that Hong Kong offers.

HKTB’s core activities include marketing campaigns, event management, and the development of tourism products that cater to diverse interests. The board collaborates with local businesses, government bodies, and international partners to create memorable experiences for tourists.

• Marketing Initiatives: HKTB employs innovative marketing strategies to reach potential visitors through various channels, including digital platforms and traditional media.
• Event Management: The board organizes numerous events throughout the year, such as cultural festivals, food fairs, and sporting events, to engage both locals and tourists.
• Visitor Services: HKTB provides comprehensive information and support services to help visitors navigate the city and make the most of their stay.

In addition to promoting tourism, HKTB is committed to enhancing the overall visitor experience by ensuring safety and sustainability. The board actively participates in community initiatives and environmental conservation efforts, aligning with global best practices in tourism management.

With a dedicated team of professionals, the Hong Kong Tourism Board continues to strive for excellence in promoting Hong Kong as a vibrant and welcoming destination for all travelers.