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- Tasks: Lead marketing campaigns for MUBI's editorial projects, from planning to execution.
- Company: MUBI is a global platform dedicated to elevating great cinema through streaming and publishing.
- Benefits: Enjoy a hybrid work model with 2 days in the London office and creative collaboration.
- Why this job: Join a passionate team and shape the future of film culture through innovative marketing strategies.
- Qualifications: 10+ years in arts-related print publishing and proven marketing success required.
- Other info: Manage a dedicated team and collaborate across global teams in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. We have a team of brilliant, ambitious and passionate individuals to help bring our mission to life.
The Editorial & Publishing team at MUBI prepares unique film-related print publications and original writing to reveal the excitement, depth, and diversity of film culture. Across our biannual print magazine Notebook, its digital counterpart, our new publishing imprint MUBI Editions, and other editorial projects, we aim to expand MUBI's cinephile ecosystem, developing and producing English-language publications entirely in-house of lasting value and quality.
We are looking for a dynamic marketing professional with strong experience in arts-related print publishing to lead and manage all marketing campaigns in support of these editorial and publishing projects, from strategic planning through to execution and performance evaluation. This role will sit in our Global Brand Marketing team and will collaborate closely with the wider Marketing team, the Editorial & Publishing teams, the Creative team, and the Communications team.
This Publishing Marketing Director will shape and develop marketing strategies and workflows for editorial projects at MUBI with clear growth, engagement, and sales targets, promoting them to both MUBI's core audience and to readers far beyond. This role is hybrid, requiring 2 days per week at our offices in Soho, London, UK.
You will focus on:
- Working collaboratively and strategically with the Editorial, Creative, Communications, and Marketing teams
- Leading and developing topline marketing strategies for MUBI's diverse range of editorial and publishing projects: Notebook Magazine, the digital Notebook, the Notebook broadsheet, MUBI Editions, curatorial writing, and more
- Building bespoke 360 marketing and promotional campaigns for each magazine and book release, including digital marketing, in-person events and activations, influencer and tastemaker outreach, press promotion, and more
- Planning and prioritising our list of global events: book launches, talks, fairs, film festivals, and other key industry events
- Managing and allocating a dedicated marketing budget for editorial and publishing projects
- Collaborating with our Communications team to secure press coverage, interviews, and buzz for our releases, across media including newspapers, magazines, podcasts, social tastemakers, and more
- Liaising with MUBI's trade distributors and working on cross-marketing activities
- Assessing and analysing the releases of these projects based on sales or subscriber targets and other defined KPIs
- Managing a direct report, a Senior Marketing Manager also focused on editorial projects
What you will bring:
- Passion for quality cinema and the discourse around cinema, from classics to new releases
- Extensive hands-on experience in the publishing industry, specifically print publishing pertaining to arts and culture
- Demonstrable marketing experience where campaigns have delivered against specific engagement and sales objectives
- Analytical ability to use consumer insights and performance metrics to optimize campaigns
- Strong understanding of contemporary trends and market interests for MUBI's core audience and beyond
- Confidence in managing a dedicated budget and using resources efficiently
- Highly organized practice and the ability to work independently and flexibly with multiple teams and stakeholders across different time zones
- Leadership and people management skills with experience managing a dedicated team
- Excellent communication and copywriting skills
- Diligence and an obsession for the details
- Dedication to making every campaign and release the best it can be
4 months ago MUBI Publishing Marketing Director, Global London 10+ experience employer: Creativefuego
Contact Detail:
Creativefuego Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 4 months ago MUBI Publishing Marketing Director, Global London 10+ experience
✨Tip Number 1
Familiarise yourself with MUBI's unique approach to cinema and their editorial projects. Understanding their brand ethos and the specific publications they produce will help you tailor your conversations and demonstrate your genuine interest in their mission during interviews.
✨Tip Number 2
Network within the film and publishing industries, especially with professionals who have experience in arts-related print publishing. Attend industry events, film festivals, or webinars where you can connect with potential colleagues or mentors who might provide insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past marketing campaigns you've led. Be ready to discuss how you used consumer insights and performance metrics to optimise those campaigns, as this aligns closely with the role's requirements.
✨Tip Number 4
Demonstrate your leadership abilities by sharing examples of how you've successfully managed teams and collaborated across departments. Highlighting your experience in leading diverse teams will resonate well with MUBI's collaborative culture.
We think you need these skills to ace 4 months ago MUBI Publishing Marketing Director, Global London 10+ experience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in arts-related print publishing and marketing. Focus on specific campaigns you've led that align with MUBI's mission of elevating great cinema.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for cinema and your understanding of MUBI's brand. Discuss how your skills and experiences make you the perfect fit for the role, particularly in developing marketing strategies for editorial projects.
Showcase Relevant Experience: In your application, emphasise any previous roles where you've successfully managed marketing campaigns in the publishing industry. Include metrics or KPIs that demonstrate your ability to drive engagement and sales.
Demonstrate Analytical Skills: Highlight your analytical abilities by providing examples of how you've used consumer insights and performance metrics to optimise past campaigns. This will show MUBI that you can assess and analyse project releases effectively.
How to prepare for a job interview at Creativefuego
✨Show Your Passion for Cinema
Make sure to express your genuine love for cinema during the interview. Discuss your favourite films, directors, and how they inspire your work in marketing. This will demonstrate that you not only understand the industry but are also deeply invested in its culture.
✨Highlight Your Publishing Experience
Be prepared to discuss your extensive experience in print publishing, particularly in arts and culture. Share specific examples of successful campaigns you've led, focusing on how they met engagement and sales objectives. This will showcase your expertise and relevance to the role.
✨Demonstrate Strategic Thinking
Prepare to talk about how you would develop marketing strategies for MUBI's editorial projects. Think about how you would approach building 360 marketing campaigns and managing budgets. This will show that you can think critically and strategically about the role.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be ready to provide examples of how you've successfully collaborated in the past. Highlight your ability to manage relationships across different departments and time zones, which is crucial for this position.
