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For Companies At a Glance
- Tasks: Find and create engaging stories while analysing audience data to boost engagement.
- Company: Join MailOnline, a leading digital news platform with a dynamic audience team.
- Benefits: Enjoy a fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Make an impact by shaping content strategies and connecting with diverse audiences.
- Qualifications: Bachelor's degree in journalism or related field; experience in audience development preferred.
- Other info: Flexibility and out-of-hours availability are key to thriving in this role.
The predicted salary is between 36000 - 60000 £ per year.
MailOnline is recruiting an Audience Editor to join our audience team, spanning across Social, SEO, Third-Party Referrers, and the Homepage. The role requires experience in finding great stories, analysing data, developing content themes and strategies, and coordinating with various editorial teams to ensure content is tailored to the target audiences and platforms. The Audience Editor will report to the Head of Audience Engagement and work closely with wider editorial teams to grow and engage MailOnline’s audience. This is a fast-paced and dynamic role that requires a strategic thinker with excellent communication and analytical skills.
Main Responsibilities:
- Source stories that will generate page views for the MailOnline website and its off-platform audience.
- Analyse metrics and data related to audience engagement, traffic, and social media to identify trends and opportunities for growth.
- Develop and execute strategies to increase audience engagement, focusing on social media, Google Search & Google Discover.
- Collaborate with editorial teams to ensure content is tailored to the target audience and optimized for engagement.
- Coordinate planning for the daily schedule and future events to attract and retain quality audiences.
- Identify and track audience interests and preferences to inform content development and distribution strategies.
- Stay up to date with industry trends and best practices related to audience engagement and social media.
Requirements:
- Bachelor's degree in journalism, communications, marketing, or a related field.
- Experience in audience development, social media, or a related field.
- Strong analytical skills, with experience using data to inform strategies and decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with multiple teams and stakeholders.
- Ability to identify, vet, and create compelling original and viral stories, both local and global, for MailOnline's channels.
- Sharp writer capable of creating punchy headlines and captions, with a good eye for engaging imagery.
- Familiarity with social media platforms and best practices for engagement.
- Knowledge of SEO and content optimization best practices.
- Creative problem-solving skills and a willingness to experiment with new strategies.
The above list is not exhaustive and may evolve based on business needs. Out-of-hours availability and adaptability are essential.
Audience Editor employer: Dmgmedia
Contact Detail:
Dmgmedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Editor
✨Tip Number 1
Familiarise yourself with MailOnline's current audience engagement strategies. Spend some time analysing their social media presence and website content to understand what types of stories resonate with their audience. This knowledge will help you tailor your approach during interviews.
✨Tip Number 2
Stay updated on the latest trends in audience development and engagement. Follow industry leaders and publications to gather insights that you can discuss during your interview, showcasing your proactive approach and passion for the role.
✨Tip Number 3
Prepare examples of how you've successfully used data to inform content strategies in previous roles. Be ready to discuss specific metrics you've analysed and how they influenced your decisions, as this will demonstrate your analytical skills.
✨Tip Number 4
Network with professionals in the audience development field. Attend relevant events or join online forums where you can connect with others who work in similar roles. This can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Audience Editor
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an Audience Editor at MailOnline. Familiarise yourself with their audience engagement strategies and how they utilise data to inform content decisions.
Tailor Your CV: Highlight your experience in audience development, social media, and analytics in your CV. Use specific examples that demonstrate your ability to source compelling stories and engage audiences effectively.
Craft a Strong Cover Letter: In your cover letter, express your passion for journalism and audience engagement. Discuss your analytical skills and provide examples of how you've successfully developed content strategies in the past.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create engaging headlines and captions. If possible, provide links to articles or content you've developed that have successfully attracted audience attention.
How to prepare for a job interview at Dmgmedia
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your strategies in previous roles. Bring examples of metrics you've analysed and how they influenced your content decisions.
✨Demonstrate Your Storytelling Ability
Think of compelling stories you've sourced or created that generated significant engagement. Be ready to explain your thought process in identifying what makes a story resonate with audiences.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in audience engagement and social media. Mention specific examples of how you've adapted to changes in the industry to enhance audience interaction.
✨Prepare for Collaboration Questions
Since the role involves working closely with various editorial teams, be ready to discuss your experience in collaboration. Share instances where teamwork led to successful content strategies.
