Digital Marketing Manager

Job Introduction Digital Marketing Manager 6-Month Fixed Term Contract Location: Faversham Head Office (with some remote working) Salary: £45,000 per annum (pro rata) Contract: 6-month fixed term Reporting to: Head of Marketing & Sales Avante Care & Support is a well-established not-for-profit organisation supporting over 1,000 older people across Kent and South East London. We are seeking an experienced Digital Marketing Manager to join us on a 6-month contract to lead our digital strategy, enhance lead generation, and drive online performance. About The Role You will oversee all digital marketing channels, with a strong focus on paid search, SEO, performance analysis, and reporting. This role is ideal for a results-driven marketer with experience in the care sector and a hands-on, analytical approach. Key Responsibilities Manage and optimise Google Ads campaigns including budget allocation and performance reporting Lead and implement SEO strategies to increase visibility and conversions Oversee website updates via WordPress and liaise with external web agencies Develop data-driven reports and forecasts using GA4, Google Tag Manager, and HubSpot Collaborate on the creation of compelling digital content and lead generation campaigns Support continuous improvement through testing, data analysis, and stakeholder feedback Requirements Essential: Proven experience managing PPC (Google AdWords), SEO, and digital analytics Strong proficiency in Excel, Google Suite, GA4, and HubSpot WordPress experience and confidence working with web development teams Experience in or understanding of the care or healthcare sector Strong communication and organisational skills Desirable: CIM qualification or relevant degree Familiarity with HTML, CSS, or Python Experience in budget management and working with CRM systems Background in project managing web or digital campaigns What We Offer £45,000 pro rata salary Hybrid working flexibility Opportunity to make a measurable impact within a values-driven organisation Supportive team culture and clear objectives To apply, please submit your CV and a short cover letter outlining your relevant experience. We are an Equal Opportunities Employer. #J-18808-Ljbffr