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For Companies At a Glance
- Tasks: Lead the media vision and strategy, driving innovation and team performance.
- Company: Podean is a top global marketplace marketing agency, empowering brands on major platforms.
- Benefits: Enjoy remote work flexibility and be part of an award-winning team.
- Why this job: Shape the future of marketplace marketing while working with progressive brands globally.
- Qualifications: 10+ years in performance media with strong leadership and digital marketing expertise required.
- Other info: Join a company recognised for its excellence in remote employee engagement.
The predicted salary is between 72000 - 108000 £ per year.
Podean is the leading global marketplace marketing agency. We work with progressive brands across the globe to unlock potential on Amazon, Target, Walmart, and other marketplaces. Our services span eCommerce strategy, content creation and optimization, media management, retail operations, data and analytics, consulting, and social commerce. Recent award wins include Digiday’s Best Employer for Remote Employees and Amazon’s Global Expansion Partner Award.
The VP, Marketplace Media is a senior role responsible for driving the overarching media vision and strategy for the company, aligning with the broader discipline strategy. This role provides strategic direction, oversees the development and execution of innovative media plans, and ensures the media team's performance aligns with the company's business objectives. The VP of Media will play a pivotal role in shaping the company's media capabilities, cultivating a strong external reputation, and driving innovation within the marketplace marketing landscape.
What You’ll Do
- Strategic Vision and Leadership: Define and articulate the company's comprehensive media vision and strategy, contributing to the overall media discipline long-term planning. Translate broader leadership goals into actionable, strategic media plans. Drive innovation and thought leadership in the media space, positioning the company as an industry leader. Proactively identify and capitalize on emerging market trends and technologies, ensuring competitive advantage. Oversee the vision and strategy for the media discipline, including long-term planning. Keep an eye on competitors and the market and develop strategic plans to stay competitive.
- Executive Management and Team Development: Provide strategic guidance and leadership to the media team, fostering a culture of excellence and continuous improvement. Set performance goals, ensure accountability, and mentor senior team members. Attract, develop, and retain top talent in the media department. Inspire the team to work towards broader discipline team initiatives together. Able to handle tricky situations with team etc. with minimal involvement from ELT.
- Client and Partner Relationships & Commercial Acumen: Cultivate and maintain strategic relationships with key clients and media partners, ensuring long-term partnerships. Negotiate high-value contracts and partnerships, maximizing value for the company. Ensure client satisfaction at the highest level, serving as a trusted advisor. Deep understanding of client commercials and profitability.
- External Reputation and Pitching: Develop and maintain a strong executive presence, representing the company at industry events and conferences. Drive the company's external reputation through strategic LinkedIn engagement and thought leadership initiatives. Focus on building out our media secret sauce / story, credentials, pitchware including videos and portfolios. Develop executive presence - communication skills, especially pitch involvement.
- Financial and Operational Management: Oversee the development and management of the media budget, ensuring efficient allocation of resources. Ensure operational efficiency and effectiveness, implementing best practices and optimizing processes. Implement and monitor key performance indicators (KPIs) to track progress and drive results. Develop and implement financial forecasting and reporting processes. Drive cost efficiency.
- Risk Management and Compliance: Ensure all media activities are compliant with relevant regulations and industry standards. Identify and mitigate potential risks, protecting the company's reputation and financial interests.
- Vendor Management: Evaluate and manage relationships with media vendors and partners. Negotiate contracts and ensure adherence to performance standards.
What We’re Looking For
- Degree in Marketing, Advertising, or a related field; MBA or equivalent advanced degree preferred.
- Minimum of 10+ years of progressive experience in performance media, with significant executive leadership experience.
- Deep understanding of marketplace media, including Amazon, Walmart, Target, etc.
- Proven track record of driving significant revenue growth and market share through innovative media strategies.
- Deep expertise in all aspects of digital marketing, including programmatic advertising, social media, search engine marketing, and analytics.
- Exceptional strategic thinking, leadership, and communication skills.
- Strong financial acumen and business acumen.
- Extensive experience with vendor and partner management.
- Strong experience in developing pitchware.
- Deep understanding of the marketplace ecosystem.
VP, Marketplace Media employer: PODEAN
Contact Detail:
PODEAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Marketplace Media
✨Tip Number 1
Familiarise yourself with the latest trends in marketplace media, especially on platforms like Amazon, Walmart, and Target. This knowledge will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the marketplace marketing space. Attend industry events or webinars where you can connect with key players and learn from their experiences. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully led teams or projects. Prepare specific examples that highlight your ability to drive results and foster a culture of excellence, as this is crucial for the VP role.
✨Tip Number 4
Develop a strong executive presence by practising your communication skills. Consider participating in public speaking workshops or joining groups like Toastmasters to enhance your ability to pitch ideas effectively and engage with stakeholders.
We think you need these skills to ace VP, Marketplace Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketplace media and leadership roles. Emphasise your achievements in driving revenue growth and innovative media strategies, as these are key aspects of the VP role.
Craft a Compelling Cover Letter: In your cover letter, articulate your vision for the media strategy at Podean. Discuss how your background aligns with their goals and how you can contribute to their reputation as an industry leader.
Showcase Your Leadership Skills: Provide examples of how you've successfully led teams and developed talent in previous roles. Highlight your ability to inspire and mentor others, as this is crucial for the VP position.
Demonstrate Industry Knowledge: Research current trends in marketplace media and be prepared to discuss them in your application. Show that you understand the competitive landscape and can identify opportunities for innovation.
How to prepare for a job interview at PODEAN
✨Showcase Your Strategic Vision
As a VP, Marketplace Media, it's crucial to demonstrate your ability to define and articulate a comprehensive media vision. Prepare to discuss how you've translated leadership goals into actionable media plans in your previous roles.
✨Highlight Team Leadership Experience
This role requires strong leadership skills. Be ready to share examples of how you've fostered a culture of excellence within your teams, set performance goals, and mentored senior team members to achieve their best.
✨Demonstrate Client Relationship Skills
Cultivating strategic relationships is key for this position. Prepare to discuss your experience in negotiating high-value contracts and ensuring client satisfaction, showcasing your ability to serve as a trusted advisor.
✨Prepare for Financial Discussions
With financial management being a significant part of the role, be prepared to talk about your experience overseeing media budgets, implementing KPIs, and driving cost efficiency. Highlight any relevant successes in financial forecasting and reporting.
