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- Tasks: Execute marketing strategies, coordinate campaigns, and analyse market trends.
- Company: Join a dynamic company in the e-cigarette industry focused on brand growth.
- Benefits: Enjoy flexible working options and opportunities for professional development.
- Why this job: Be part of a vibrant team driving regional growth and brand awareness.
- Qualifications: Bachelor's degree in Marketing or related field; 2+ years of brand marketing experience required.
- Other info: Fluency in English is essential; Mandarin is a plus. Valid driver's license needed.
The predicted salary is between 28800 - 48000 £ per year.
As a Marketing Specialist, you will execute the marketing strategies across multiple locations within a designated region, coordinate local marketing campaigns, analyze market trends, and ensure brand consistency. This role involves collaborating with sales and retail teams to drive regional growth, optimize campaign performance, and maintain alignment with corporate objectives.
Job Responsibility:
- Develop and execute HQ's marketing plans based on the needs of the regional market, including brand promotion and product marketing.
- Gain a deep understanding of the latest trends in the e-cigarette industry and layout the UK region's brand marketing strategy from a brand perspective.
- Plan and execute online/offline marketing events to increase brand awareness and market share.
- Responsible for project management, coordinating resources across departments, and leading/implementing/supporting/overseeing/post-morteming the launch and integrated marketing communication (IMC) plans.
- Develop and maintain relationships with key customers, serving as the primary contact point for business affairs.
- Assist HQ in refining the regional marketing strategies, including market analysis, competitive strategy, and brand positioning.
Job Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2+ years of experience in brand marketing, with a strong understanding of brand marketing practices across various industries; exposure in FMCG and the nicotine industry is highly preferred.
- Deep understanding of brand building, marketing strategies, and consumer insights.
- Proficient in data analysis and business intelligence applications, with a data-driven decision-making approach.
- Fluent English is required. To better communicate with the HQ, good command of Mandarin is preferred.
- Hold a valid driver's license and own a vehicle for travel.
Marketing Specialist employer: Shenzhen SKE Technology Co.
Contact Detail:
Shenzhen SKE Technology Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in the e-cigarette industry. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the brand's positioning.
✨Tip Number 2
Network with professionals in the marketing and e-cigarette sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to share metrics and outcomes, as this will showcase your ability to drive results and align with corporate objectives.
✨Tip Number 4
Brush up on your data analysis skills. Since the role requires a data-driven decision-making approach, being able to discuss how you've used data to inform marketing strategies will be a significant advantage.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the FMCG and nicotine industries. Use specific examples to demonstrate your understanding of marketing strategies and consumer insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the e-cigarette industry. Mention how your skills align with the job responsibilities, particularly in executing marketing plans and coordinating campaigns.
Showcase Data Analysis Skills: Since the role requires proficiency in data analysis, include examples of how you've used data to drive marketing decisions in previous roles. Highlight any business intelligence applications you are familiar with.
Highlight Language Proficiency: If you have a good command of Mandarin, make sure to mention it in your application. This could set you apart from other candidates and show your ability to communicate effectively with HQ.
How to prepare for a job interview at Shenzhen SKE Technology Co.
✨Know Your Market
Make sure to research the e-cigarette industry thoroughly. Understand the latest trends, key players, and market dynamics. This knowledge will help you demonstrate your expertise and show how you can contribute to the company's marketing strategies.
✨Showcase Your Campaign Experience
Prepare examples of past marketing campaigns you've executed. Be ready to discuss your role, the challenges faced, and the results achieved. This will highlight your project management skills and ability to drive regional growth.
✨Emphasise Data-Driven Decisions
Since the role requires proficiency in data analysis, be prepared to discuss how you've used data to inform marketing strategies in the past. Share specific examples where your insights led to successful outcomes.
✨Build Rapport with the Interviewers
As this position involves maintaining relationships with key customers, it's important to demonstrate your interpersonal skills. Engage with your interviewers, ask questions, and show genuine interest in their experiences and insights.
