Marketing Specialist

Marketing Specialist

Paisley Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Execute marketing strategies, coordinate campaigns, and analyse market trends.
  • Company: Join a dynamic company in the e-cigarette industry focused on brand growth.
  • Benefits: Enjoy flexible working options and opportunities for professional development.
  • Why this job: Be part of a vibrant team driving regional growth and brand awareness.
  • Qualifications: Bachelor's degree in Marketing or related field; 2+ years in brand marketing required.
  • Other info: Fluency in English is essential; Mandarin is a plus. Valid driver's license needed.

The predicted salary is between 28800 - 48000 £ per year.

As a Marketing Specialist, you will execute the marketing strategies across multiple locations within a designated region, coordinate local marketing campaigns, analyze market trends, and ensure brand consistency. This role involves collaborating with sales and retail teams to drive regional growth, optimize campaign performance, and maintain alignment with corporate objectives.

Job Responsibility:

  • Develop and execute HQ's marketing plans based on the needs of the regional market, including brand promotion and product marketing.
  • Gain a deep understanding of the latest trends in the e-cigarette industry and layout the UK region's brand marketing strategy from a brand perspective.
  • Plan and execute online/offline marketing events to increase brand awareness and market share.
  • Responsible for project management, coordinating resources across departments, and leading/implementing/supporting/overseeing/post-morteming the launch and integrated marketing communication (IMC) plans.
  • Develop and maintain relationships with key customers, serving as the primary contact point for business affairs.
  • Assist HQ in refining the regional marketing strategies, including market analysis, competitive strategy, and brand positioning.

Job Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 2+ years of experience in brand marketing, with a strong understanding of brand marketing practices across various industries; exposure in FMCG and the nicotine industry is highly preferred.
  • Deep understanding of brand building, marketing strategies, and consumer insights.
  • Proficient in data analysis and business intelligence applications, with a data-driven decision-making approach.
  • Fluent English is required. To better communicate with the HQ, good command of Mandarin is preferred.
  • Hold a valid driver's license and own a vehicle for travel.

Marketing Specialist employer: Shenzhen SKE Technology Co.

As a leading player in the e-cigarette industry, our company offers a dynamic work environment where creativity and innovation thrive. We prioritise employee growth through continuous training and development opportunities, fostering a collaborative culture that values teamwork and individual contributions. Located in the heart of the UK, we provide a unique chance to engage with diverse markets while enjoying competitive benefits and a supportive atmosphere that encourages work-life balance.
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Contact Detail:

Shenzhen SKE Technology Co. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Specialist

✨Tip Number 1

Familiarise yourself with the latest trends in the e-cigarette industry. This knowledge will not only help you understand the market better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and expertise.

✨Tip Number 2

Network with professionals in the marketing and e-cigarette sectors. Attend industry events or join relevant online forums to connect with potential colleagues and mentors who can provide insights and possibly refer you to opportunities at StudySmarter.

✨Tip Number 3

Prepare to discuss specific marketing campaigns you've executed in the past. Be ready to highlight your role, the strategies you implemented, and the results achieved, as this will demonstrate your hands-on experience and ability to drive regional growth.

✨Tip Number 4

Showcase your data analysis skills by being prepared to discuss how you've used data to inform marketing decisions. Highlight any tools or applications you're proficient in, as this aligns with our focus on data-driven decision-making.

We think you need these skills to ace Marketing Specialist

Brand Marketing
Market Analysis
Campaign Management
Data Analysis
Consumer Insights
Project Management
Communication Skills
Relationship Building
Strategic Planning
Event Planning
Collaboration Skills
Adaptability
Understanding of FMCG
Knowledge of E-Cigarette Industry
Fluent English
Mandarin Proficiency (Preferred)
Driver's License

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially within the FMCG and nicotine industries. Use specific examples to demonstrate your understanding of marketing strategies and consumer insights.

Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the e-cigarette industry. Mention how your skills align with the job responsibilities, particularly in executing marketing plans and coordinating campaigns.

Showcase Data Analysis Skills: Since proficiency in data analysis is crucial for this role, include examples of how you've used data-driven decision-making in past positions. Highlight any relevant tools or applications you are familiar with.

Highlight Language Proficiency: If you have a good command of Mandarin, be sure to mention it in your application. This could set you apart from other candidates and show your ability to communicate effectively with HQ.

How to prepare for a job interview at Shenzhen SKE Technology Co.

✨Know Your Market

Familiarise yourself with the latest trends in the e-cigarette industry. Be prepared to discuss how these trends can influence marketing strategies and how you would apply them in your role.

✨Showcase Your Analytical Skills

Since data analysis is crucial for this position, come equipped with examples of how you've used data to drive marketing decisions in the past. Highlight any specific tools or applications you are proficient in.

✨Demonstrate Collaboration Experience

This role involves working closely with sales and retail teams. Share experiences where you've successfully collaborated across departments to achieve a common goal, emphasising your project management skills.

✨Prepare for Brand Strategy Questions

Expect questions about brand positioning and marketing strategies. Think about how you would refine regional marketing strategies and be ready to discuss your approach to brand building.

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