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- Tasks: Lead and execute exciting Live Casino campaigns to boost player engagement and retention.
- Company: Join a top-tier iGaming company making waves in the Live Casino sector.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a vibrant team shaping the future of Live Casino experiences.
- Qualifications: 4+ years in CRM, ideally within iGaming; strong data analysis and project management skills required.
- Other info: Work from our London office and collaborate with industry leaders.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is currently seeking a CRM Manager for a market leading iGaming company in their London office.
Responsibilities:
- Lead, manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
- Strong interest and understanding of the Live Casino sector across product (suppliers/features/mechanics), Customer Profiles (Preferences, behaviours of existing and target audiences) and Engagement.
- Co-ordinate and deliver the Live casino commercial roadmap.
- Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, Brand and Acquisition campaigns.
- Ensure that campaign analysis is carried out to determine the ROI and continually tweak and improve Live Casino Retention lifecycle offers and player communications to maximise profitability.
- Work closely with the Casino product Team, Casino providers, VIP, Customer Support & brand to optimise campaign customer journeys, delivering outstanding experience to reduce contact-drivers.
- Keep track of competitor product on a global basis and drive development and change to ensure we remain at the forefront of the Live Casino vertical, keeping track of competitor initiatives and progress and understand customer preferences.
Requirements:
- Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.
- Experience from working in a multi-brand and/or multi-market environment.
- Good understanding of player bonuses and incentives.
- Excellent ability to interpret CRM data and derive actionable insights.
- Proficiency in CRM tools and email marketing platforms, ideally from Optimove.
- Genuine interest in the Live Casino sector with a deep understanding of the Live Casino products.
- Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
- Results-driven and customer-focused mindset.
- Excellent written and verbal skills in English.
CRM Manager – Live Casino employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager – Live Casino
✨Tip Number 1
Familiarise yourself with the latest trends and technologies in the Live Casino sector. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to our campaigns.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those who have experience in CRM roles. Engaging with others in the field can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful CRM campaigns in the past. Being able to discuss specific metrics and outcomes will demonstrate your capability.
✨Tip Number 4
Stay updated on competitor strategies and player preferences within the Live Casino space. Understanding what works for others can help you propose innovative ideas that set us apart in your interview.
We think you need these skills to ace CRM Manager – Live Casino
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager in the Live Casino sector. Familiarise yourself with the key terms and concepts mentioned in the job description, such as hyper-segmented campaigns and player retention strategies.
Tailor Your CV: Highlight your relevant experience in CRM, especially within the iGaming industry. Emphasise your understanding of player bonuses, CRM tools, and your ability to interpret data. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the Live Casino sector. Discuss your experience with multi-brand environments and how you've successfully managed campaigns. Make sure to connect your skills to the requirements listed in the job description.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter. Check for any grammatical errors or typos, as excellent written communication skills are essential for this role. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at BettingJobs
✨Show Your Passion for Live Casino
Make sure to express your genuine interest in the Live Casino sector during the interview. Discuss specific games, features, or trends that excite you, as this will demonstrate your enthusiasm and understanding of the industry.
✨Highlight Your CRM Experience
Be prepared to discuss your previous CRM roles in detail, especially any experience related to iGaming. Share examples of successful campaigns you've managed, focusing on how you increased retention and improved player experiences.
✨Demonstrate Data-Driven Decision Making
Since the role requires interpreting CRM data, come ready to discuss how you've used data to inform your strategies in past positions. Provide examples of how your insights led to actionable changes that improved campaign performance.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as optimising a campaign or dealing with customer feedback. Think through potential scenarios in advance and be ready to articulate your thought process and decision-making skills.
