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- Tasks: Lead content strategy for Coutts, enhancing brand perception and engagement.
- Company: Join Natwest, a leading financial services provider focused on wealth management for ultra-high net worth individuals.
- Benefits: Enjoy a hybrid work model with flexible office days and opportunities for professional growth.
- Why this job: Shape impactful narratives in a prestigious brand while working with a dynamic team.
- Qualifications: Experience in content strategy or editorial leadership, preferably in wealth management or luxury sectors.
- Other info: This role is UK-based; applicants must have the right to work in the UK.
The predicted salary is between 48000 - 72000 £ per year.
The Role We are looking for a Content Strategistto work on Natwest, specifically the Coutts brand. This role would develop a content plan that establishes authority and trust in Coutts as a brand providing wealth management for ultra-high net worth individuals. You will be pivotal in shaping our external narrative, enhancing brand perception, and driving engagement with our target audience. You will possess a deep understanding of the wealth management landscape, exceptional editorial skills, and a proven ability to lead and inspire a content team. You’ll also be able to coach the strategy to the rest of the content team and drive an uplift in quality. This is a hybrid role that sits with the Coutts client and would need to be in their office at least 2 days a week. Key Responsibilities: Collaborate closely with the Wealth Leadership team to understand and translate the new wealth strategy into a comprehensive content plan that aligns with business objectives and target audience needs. Conduct thorough market research and competitive analysis to identify content opportunities and trends within the UHNW wealth management sector. Define key performance indicators (KPIs) and establish a framework for measuring the effectiveness of content initiatives. Provide editorial direction and guidance to the creative and production teams, ensuring all content aligns with the Coutts brand voice, style guidelines, and quality standards. Drive an uplift in the quality and sophistication of content across all channels, including website, social media, thought leadership pieces, client communications, and marketing materials. Oversee the content calendar and ensure timely delivery of high-quality content that resonates with the target audience. Monitor and analyze content performance data to identify areas for improvement and optimization. Stay up-to-date with the latest content marketing trends and best practices, and incorporate them into the content strategy. Ensure compliance with all relevant regulatory requirements and ethical guidelines. Skills & Experience: Proven experience in editorial leadership, content strategy, or content marketing, preferably within the wealth management, financial services industry, or other luxury goods/services industries. Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable content plans. Excellent communication, interpersonal, and stakeholder management skills. Familiarity with content management systems (CMS) and content marketing tools. T&Pm is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. (Please note this is a UK based role and requires individuals to have the right to work in this location) #J-18808-Ljbffr
Content Strategy Director (6m FTC) employer: T&Pm
Contact Detail:
T&Pm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategy Director (6m FTC)
✨Tip Number 1
Familiarise yourself with the Coutts brand and its positioning in the wealth management sector. Understanding their unique selling points and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the wealth management and luxury services industries. Attend relevant events or webinars to connect with potential colleagues and gain insights into current trends and challenges in the sector.
✨Tip Number 3
Prepare to discuss specific content strategies you've implemented in previous roles. Be ready to share examples of how you've driven engagement and improved content quality, as this will demonstrate your capability to lead a content team effectively.
✨Tip Number 4
Stay updated on the latest content marketing trends and best practices, especially those relevant to high-net-worth individuals. This knowledge will not only impress during interviews but also show your commitment to continuous learning in the field.
We think you need these skills to ace Content Strategy Director (6m FTC)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Content Strategy Director position. Tailor your application to highlight how your skills and experiences align with the specific needs of the Coutts brand.
Showcase Relevant Experience: In your CV and cover letter, emphasise your proven experience in editorial leadership and content strategy, particularly within the wealth management or luxury goods sectors. Use specific examples to demonstrate your ability to develop content plans that drive engagement and enhance brand perception.
Highlight Analytical Skills: Since the role requires strong strategic thinking and analytical skills, be sure to mention any relevant experience you have in conducting market research, competitive analysis, and measuring content performance. This will show that you can translate business objectives into actionable content strategies.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also outline how you plan to contribute to the Coutts brand. Discuss your vision for enhancing their content strategy and how you would lead and inspire the content team to achieve high-quality results.
How to prepare for a job interview at T&Pm
✨Showcase Your Editorial Expertise
Make sure to highlight your previous experience in editorial leadership and content strategy. Prepare examples of how you've successfully developed content plans that align with business objectives, especially in the wealth management or luxury sectors.
✨Demonstrate Strategic Thinking
Be ready to discuss how you translate business goals into actionable content strategies. Think about specific KPIs you've set in the past and how you measured the success of your content initiatives.
✨Understand the Audience
Research the Coutts brand and its target audience of ultra-high net worth individuals. Be prepared to discuss how you would tailor content to resonate with this demographic and enhance brand perception.
✨Stay Current with Trends
Familiarise yourself with the latest trends in content marketing and wealth management. Bring insights to the interview about how these trends could be integrated into the content strategy for Coutts.
