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- Tasks: Lead web presence and content strategy for a top marine research institute.
- Company: Join VIMS, a leader in marine science education and research on Virginia's stunning coast.
- Benefits: Enjoy hybrid work, health insurance, retirement plans, and access to campus fitness facilities.
- Why this job: Make an impact through communication while collaborating with passionate peers in a vibrant environment.
- Qualifications: Undergraduate degree or equivalent experience in communications, marketing, or public relations required.
- Other info: Position offers flexible hours and opportunities for professional development.
The predicted salary is between 52000 - 78000 £ per year.
The Batten School & the Virginia Institute of Marine Science (VIMS) are among the largest marine research and education centers in the United States. Located along the glistening beaches of Gloucester, Virginia, VIMS provides research, education, and advisory services to government, citizens, students, and industry in coastal oceans and estuary science. VIMS is transforming data into policies, students into leaders, and theories into tangible change for solutions to global problems and to restore marine life.
The Communications & Marketing Team's mission is to increase awareness, understanding, and appreciation of the Batten School & VIMS and their mission among external audiences.
This position is a key member of the Communications and Marketing Team. Responsibilities include overseeing the Batten School & VIMS web presence and playing a key role in executing content strategy and brand management using the web as a primary communications asset. This position serves as a strategic internal consultant for the website and provides support and oversight to unit-level web editors throughout the Batten School & VIMS. Additionally, the Website & Content Strategist will produce a variety of communications content focused on research, student success, community impact, advisory services and more.
Conditions of Employment: This position may be subject to additional hours beyond the typical work week to include occasional evening and weekend work.
Required Qualifications:
- An undergraduate degree in a related field or an equivalent combination of education, training and experience
- Considerable progressive responsibility in website content management, working in communications, marketing or public relations
- Writing communications pieces for a wide range audience
- Effectively interacting with peers, customers and technical resources
- Project management experience, organizational skills and aptitude for managing time, meeting deadlines, upwardly managing approvals and handling multiple projects simultaneously
- Exceptional communication, customer service, presentation and problem-solving skills
- Commitment to excellence in a collaborative, team-oriented environment
- Working knowledge of search engine optimization (SEO) best practices
- Understanding of ADA accessibility requirements for websites
Preferred Qualifications:
- Advanced knowledge of web editing tools, office productivity tools, web communication protocols and web content management systems; some knowledge of HTML, CSS, web programming, and new and emerging web multimedia tools
- Knowledge and understanding of search engine marketing (SEM) implementation and best practices
- Experience working in a higher education environment
- Experience with Google Analytics and Google Tag Manager
Is the position remote work eligible? Hybrid (works remotely at least 1 day per week but not full-time)
Advertised Pay Range: $65,000-$75,000 commensurate with experience
Benefits Summary: William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program). Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more.
Background Check Statement: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.
EEO Statement: William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.
Applicant Documents Required: Resume/Curriculum Vitae, Cover Letter
Website & Content Strategist employer: W&M Entrepreneurship Hub
Contact Detail:
W&M Entrepreneurship Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website & Content Strategist
✨Tip Number 1
Familiarise yourself with the specific web content management systems used by VIMS. Understanding their tools and processes will give you an edge in demonstrating your capability to manage their web presence effectively.
✨Tip Number 2
Showcase your knowledge of SEO best practices during your interactions. Being able to discuss how you can enhance their online visibility will highlight your strategic thinking and relevance to the role.
✨Tip Number 3
Network with current or former employees of VIMS or similar institutions. Gaining insights into their culture and expectations can help you tailor your approach and demonstrate your genuine interest in the position.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Be ready to share examples of how you've successfully handled multiple projects, as this is crucial for the role's responsibilities.
We think you need these skills to ace Website & Content Strategist
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Website & Content Strategist position. Highlight your experience in website content management and how it aligns with VIMS's mission. Use specific examples of past projects that demonstrate your skills in communications and marketing.
Showcase Relevant Experience: In your CV, emphasise your progressive responsibility in website content management and any project management experience. Include details about your familiarity with SEO best practices and ADA accessibility requirements, as these are crucial for the role.
Demonstrate Communication Skills: Since exceptional communication skills are a requirement, consider including a section in your CV or cover letter that showcases your ability to write for diverse audiences. You might want to mention specific communications pieces you've created that had a significant impact.
Highlight Technical Proficiency: Mention your knowledge of web editing tools, content management systems, and any experience with Google Analytics or Google Tag Manager. This will show that you have the technical skills necessary to excel in the role and support unit-level web editors effectively.
How to prepare for a job interview at W&M Entrepreneurship Hub
✨Showcase Your Content Strategy Skills
Be prepared to discuss your experience with content strategy in detail. Highlight specific projects where you successfully managed website content, focusing on how you aligned it with organisational goals and audience needs.
✨Demonstrate SEO Knowledge
Since the role requires a working knowledge of SEO best practices, come ready to discuss your understanding of SEO strategies. Share examples of how you've implemented these strategies in past roles to improve web visibility.
✨Prepare for Project Management Questions
Expect questions about your project management experience. Be ready to explain how you prioritise tasks, manage deadlines, and handle multiple projects simultaneously, especially in a collaborative environment.
✨Familiarise Yourself with VIMS and Batten School
Research the Virginia Institute of Marine Science and the Batten School's mission and recent initiatives. Showing that you understand their work and how your role can contribute will demonstrate your genuine interest in the position.
