At a Glance
- Tasks: Manage programmatic demand partners and optimise ad performance daily.
- Company: LADbible Group is a leading publisher redefining entertainment for a social generation.
- Benefits: Enjoy blended working, flexible hours, and a vibrant company culture.
- Why this job: Join a dynamic team driving innovation in digital advertising and make an impact.
- Qualifications: Experience in programmatic roles and proficiency with ad servers required.
- Other info: We value diversity and encourage all community members to apply.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
About the Role
Due to the continued growth at LADbible Group we are recruiting a Yield and Optimisation Specialist to join our talented Programmatic team. This opportunity calls for someone who is comfortable with various SSP platforms, and preferably already familiar with a managed Prebid wrapper product. The Programmatic team is part of the Commercial Operations department and supports LADbible Group’s ad stack across digital display and video, Ad servers and Heading bidding set up. You will report into the Head of Commercial Operations, and liaise with the Yield, Ad Operations, Sales and Dev teams.
What the opportunity looks like:
- You will be responsible for the set-up and management of new programmatic demand partners and integrations (header-bidding, video player bidding and tag based partners).
- Configuring ad set-up for website launches e.g. new ad units, ad placement logic.
- Conduct regular health checks and daily optimisations for our website display and video monetisation, highlighting any potential obstructions.
- Building strong relationships with demand partners, testing new solutions and suggest areas to strengthen our partnerships through regular meetings and QBRs.
- Stakeholder internal projects, working collaboratively with teams across the organisation including Editorial, Data and Dev to drive key performance metrics.
- Ownership of consent management platform set-up.
- Contributing on team projects, such as site launches, new tech implementation and migrations, ensuring objectives are clear and strategies are delivered on time.
- Identifying new growth opportunities, through ad tech solutions, content areas and market trends.
Skills and experience we'd like you to have:
- Previous experience working in a Programmatic role, either for a publisher / media owner.
- Proficient working with Google Ad Manager or other ad servers.
- Previous experience using programmatic technology, such as managed Prebid wrappers, Amazon TAM, video players, DMP and CMP platforms.
- Previous experience collaborating with SSPs and building strong relationships with them.
- Highly analytical with strong Excel skills and an ability to identify data trend to optimise performance.
- Strong problem-solving capabilities and meticulous attention to detail.
- Ability to work proactively to drive projects forward and communicate with stakeholders at all levels.
- Highly organised individual with the ability to juggle and prioritise multiple tasks concurrently.
- Strong passion for LADbible Group brands.
- An outside-the-box thinker.
At LADbible Group we’ve rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Yield and Optimisation Specialist employer: LADbible Group
Contact Detail:
LADbible Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Yield and Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the specific SSP platforms mentioned in the job description. Understanding how these platforms operate will give you a significant edge during discussions and interviews.
✨Tip Number 2
Network with professionals already working in programmatic roles, especially those who have experience with managed Prebid wrappers. They can provide insights and tips that could be invaluable for your application.
✨Tip Number 3
Stay updated on the latest trends in ad tech and programmatic advertising. Being able to discuss recent developments or innovations in the field can demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've used data to optimise performance in previous roles. This will help you stand out as a candidate who can drive results.
We think you need these skills to ace Yield and Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic roles, particularly with SSP platforms and ad servers like Google Ad Manager. Use specific examples to demonstrate your skills in optimisation and relationship building.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the LADbible Group brands and your understanding of their mission. Mention how your analytical skills and problem-solving abilities can contribute to their Programmatic team.
Highlight Technical Skills: Emphasise your proficiency with programmatic technology, including managed Prebid wrappers and other ad tech solutions. Be specific about your experience with data analysis and how it has led to performance optimisation in previous roles.
Showcase Collaboration Experience: Provide examples of how you've successfully collaborated with various teams, such as Sales, Editorial, and Development. Highlight any projects where you drove key performance metrics through teamwork and communication.
How to prepare for a job interview at LADbible Group
✨Know Your Programmatic Basics
Make sure you brush up on your knowledge of programmatic advertising, especially around SSP platforms and managed Prebid wrappers. Being able to discuss these topics confidently will show that you're well-prepared and understand the core responsibilities of the role.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, be ready to showcase your experience with data analysis and Excel. Prepare examples of how you've used data to optimise performance in previous roles, as this will highlight your problem-solving capabilities.
✨Build Relationships
The job involves liaising with various teams and demand partners, so think about how you can demonstrate your relationship-building skills. Share past experiences where you successfully collaborated with others to achieve common goals, as this will resonate well with the interviewers.
✨Show Passion for the Brand
LADbible Group values a strong passion for their brands. Research their content and mission, and be prepared to discuss why you want to work there. Showing genuine enthusiasm for their work will help you stand out as a candidate who aligns with their values.