Website and Digital Marketing Manager
Website and Digital Marketing Manager

Website and Digital Marketing Manager

London Full-Time 54172 - 63000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead digital marketing strategies and manage website content to attract students and engage audiences.
  • Company: Join UCL's Faculty of Medical Sciences, a top UK institution for life and medical sciences research.
  • Benefits: Enjoy 41 days holiday, a pension scheme, gym access, and more perks to support your work-life balance.
  • Why this job: Be part of a transformative project that enhances education and science communication in a collaborative environment.
  • Qualifications: Experience in digital marketing, SEO, and web management is essential; creativity and analytical skills are a must.
  • Other info: This role offers hybrid working with a minimum of 40% on-site presence.

The predicted salary is between 54172 - 63000 £ per year.

Ref Number B02-08825 Professional Expertise External Engagement, Communications, Marketing and Events Department School of Life & Medical Sciences (B02) Location London Working Pattern Full time Salary £54,172-£63,752 Contract Type Permanent Working Type Hybrid Available for Secondment No Closing Date 11-Jun-2025 About Us Bringing together six UCL divisions and institutes – Cancer Institute, Eastman Dental Institute, Division of Medicine, Division of Infection and Immunity, Division of Surgery and Interventional Sciences and the UCL Medical School – the Faculty of Medical Sciences (FMS) offers a unique mix of pioneering research, best in class researchers and clinicians, cutting-edge facilities and links with world-renowned partner hospitals and institutions. The faculty is the top in the UK for research power in life and medical sciences (REF 2021) and is consistently ranked in the top 10 in QS rankings. The faculty is dedicated to delivering world-class medical education and developing translational research that benefits patients and society in the UK and globally. About The Role As the Website & Digital Marketing Manager, you will be at the forefront of our student recruitment efforts and research communication. Your expertise in digital marketing and web content management will shape the faculty’s online presence, ensuring that our website and digital campaigns effectively engage prospective students, academic audiences, and industry stakeholders. We are undergoing a major website transformation project, having recently migrated our web estate to a new component-led design system in Drupal 10. You will lead the continuation and evolution of this project, optimizing our online platforms to improve user experience, streamline content, and maximise engagement. You will develop and implement data-driven digital marketing strategies, including SEO optimization, Google AdWords management, and performance tracking, to ensure marketing efforts are impactful and measurable. Appointment Details The post is graded at grade 8, the annual salary for which ranges from £54,172 to £62,035 (including London Allowance). The UCL Ways of Working supports colleagues to be successful and happy at UCL through sharing expectations around how we work – please visit ucl.ac.uk/ways-of-working to find out more. This role is eligible for hybrid working with a minimum of 40% on site. This appointment is subject to UCL Terms and Conditions of Service for Research and Professional Services Staff. Please visit https://www.ucl.ac.uk/human-resources/conditions-service-research-teaching-and-professional-services-staff for more information. This role does not meet the eligibility requirements for a Skilled Worker Visa certificate of sponsorship under UK Visas and Immigration legislation. Therefore UCL will not be able to sponsor individuals who require right to work in the UK to carry out this role. Application Process The advert will close on Wednesday 11th June at 23:59 GMT, however we may close applications early if we receive a high volume of applications. Early application submission is recommended. A job description and person specification can be accessed at the bottom of this page. If you have any queries about the role, please contact Keith McDonald on keith.mcdonald@ucl.ac.uk. If you need reasonable adjustments or a more accessible format to apply for this job online or have any queries about the application process, please contact Moy Lanade at m.lanade@ucl.ac.uk. About You We’re seeking a creative, strategic, and data-driven digital marketing expert who is passionate about education and science communication. You should have: Experience in digital marketing strategy, website management, and content creation. Strong expertise in SEO, Google AdWords, and digital campaign performance analysis. A track record of optimizing websites and digital channels for engagement and conversion. Excellent analytical skills to measure marketing ROI and user engagement. A collaborative and innovative mindset, with the ability to build relationships across departments. What We Offer As well as the exciting opportunities this role presents, we also offer some great benefits some of which are below: 41 Days holiday (including 27 days annual leave 8 bank holiday and 6 closure days) Defined benefit career average revalued earnings pension scheme (CARE) Cycle to work scheme and season ticket loan On-Site nursery On-site gym Enhanced maternity, paternity and adoption pay Employee assistance programme: Staff Support Service Discounted medical insurance The full range of staff benefits can be found here. Our Commitment to Equality, Diversity and Inclusion As London’s Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world’s talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL’s workforce. These include people from Black, Asian and ethnic minority backgrounds; disabled people; LGBTQI+ people; and for our Grade 9 and 10 roles, women. You can read more about our commitment to Equality, Diversity and Inclusion here. Available documents Attached documents are available under links. Clicking a document link will initialize its download. download: 20250515 – Job Description.pdf #J-18808-Ljbffr

Website and Digital Marketing Manager employer: UCL AI Centre

UCL's Faculty of Medical Sciences is an exceptional employer, offering a dynamic work environment in the heart of London, where innovation and collaboration thrive. With a commitment to employee well-being, we provide generous benefits including 41 days of holiday, a defined benefit pension scheme, and opportunities for professional growth within a world-class institution dedicated to advancing medical education and research. Join us to make a meaningful impact in the field of life and medical sciences while enjoying a supportive and inclusive workplace culture.
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Contact Detail:

UCL AI Centre Recruiting Team

keith.mcdonald@ucl.ac.uk

StudySmarter Expert Advice 🤫

We think this is how you could land Website and Digital Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in the education sector. Understanding how to effectively engage prospective students through innovative strategies will set you apart.

✨Tip Number 2

Showcase your experience with Drupal or similar content management systems. Since the role involves a major website transformation project, demonstrating your ability to manage and optimise web content will be crucial.

✨Tip Number 3

Prepare to discuss your data-driven approach to digital marketing. Be ready to share specific examples of how you've used analytics to improve campaign performance and user engagement in previous roles.

✨Tip Number 4

Network with professionals in the field of digital marketing and education. Engaging with others can provide insights into the role and may even lead to valuable connections that could help your application stand out.

We think you need these skills to ace Website and Digital Marketing Manager

Digital Marketing Strategy
Website Management
Content Creation
SEO Optimization
Google AdWords Management
Performance Analysis
User Engagement Optimization
Analytical Skills
Data-Driven Decision Making
Collaboration and Relationship Building
Creative Thinking
Project Management
Understanding of Web Design Principles
Knowledge of Drupal 10

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, website management, and content creation. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and science communication. Discuss your experience with SEO, Google AdWords, and how you've successfully optimised websites in the past. Be sure to explain why you're excited about this particular role at UCL.

Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements related to digital marketing strategies and campaign performance. For example, mention any increases in engagement or conversion rates you've achieved in previous roles.

Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for the role.

How to prepare for a job interview at UCL AI Centre

✨Showcase Your Digital Marketing Expertise

Be prepared to discuss your experience in digital marketing strategy and website management. Highlight specific campaigns you've worked on, focusing on your role in SEO optimisation and Google AdWords management.

✨Demonstrate Analytical Skills

Since the role requires excellent analytical skills, come equipped with examples of how you've measured marketing ROI and user engagement in past projects. Use data to back up your successes.

✨Emphasise Collaboration

This position involves working across departments, so be ready to share examples of how you've built relationships and collaborated with others. Discuss any innovative projects that resulted from teamwork.

✨Prepare for Questions on User Experience

Given the focus on optimising online platforms, expect questions about improving user experience. Think about specific changes you've implemented in previous roles and the impact they had on engagement.

Website and Digital Marketing Manager
UCL AI Centre
Location: London
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U
  • Website and Digital Marketing Manager

    London
    Full-Time
    54172 - 63000 £ / year (est.)
  • U

    UCL AI Centre

    50-100
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