Holiday Park General Manager

Verdant Leisure is a dynamic and growing holiday park operator with 14 beautiful locations across Scotland, Northern England, and North Devon. We’re looking for an experienced and driven General Manager with a background in the holiday park sector to lead the operations at two of our beautiful parks on the Berwickshire coast: Coldingham Bay and Scoutscroft Leisure Park.

Salary: Competitive

Contract Type: Permanent

Hours: Full-time over 5 days a week. Will include working evenings, weekends and bank holidays.

Location: Coldingham Bay Leisure Park, School Road, Coldingham, Eyemouth Berwickshire, TD14 5NT; Scoutscroft Leisure Park, St Abbs Road, Coldingham, Eyemouth, Berwickshire, TD15 5NA

About the role: As General Manager, you’ll be at the heart of both parks’ success - leading the team, ensuring operational excellence, and delivering unforgettable guest experiences. You’ll work closely with Heads of Department to inspire and develop high-performing teams, champion the Verdant values of positivity and care, and drive strong commercial results.

This is a hands-on leadership role where no two days are the same and where your enthusiasm, vision, and resilience will shape the future of two outstanding leisure destinations.

Typical duties and responsibilities include:

• Ensuring the smooth running of the park, identifying new opportunities to drive greater efficiency and improve performance.
• Responsibility for managing, monitoring, controlling and delivering the annual park budget and operating profit targets, including capital expenditure.
• Developing and implementing strategies to increase year on year sales across all departments and achieve agreed gross profit margins.
• Maximise holiday home sales, whilst maintaining a high quality sales process in line with company guidelines and maintain excellent relationships with our customers through delivery of welcome meetings and events.
• To recruit, motivate and develop high performance teams focused on delivering and exceeding our owners’ and guests’ expectations.
• To safeguard all licences on the park, e.g. site licence, liquor licence etc, to ensure that park operations meet our legal obligations.
• Planning the work of the team, prioritising as appropriate and ensuring the best use of resources.
• Protecting and maintaining the company’s assets.

About the person: As General Manager, you’ll be the driving force behind both parks’ success, responsible for every aspect of the day-to-day running of our holiday parks. From ensuring compliance with legislation and company policies to driving profitability and delivering standout guest experiences, no two days will be the same. You’ll work closely with your Heads of Department to lead, motivate, and develop a passionate team, making sure every guest and holiday homeowner enjoys the very best of Verdant.

You’ll bring:

• Significant experience managing holiday parks (multi-site or complex operations a bonus).
• Strong leadership and team development skills.
• Commercial acumen, including budgeting, P&L responsibility, and capital projects.
• Confidence in sales and customer engagement, especially around holiday home ownership.
• Experience across leisure, hospitality, and accommodation functions.
• A flexible, positive attitude and a passion for delivering memorable customer experiences.

Why join us: When you join Team Verdant, you’ll become part of a passionate, dedicated group of people who genuinely care about what they do – and about each other. We’re proud of our supportive culture, our beautiful locations, and the opportunities we offer our teams to grow, thrive and celebrate success together.

As General Manager, you’ll enjoy a range of brilliant benefits, including:

• A performance-related bonus package.
• On-park accommodation (if required).
• 33 days annual leave (inclusive of bank holidays), rising to 36 days over three years of service.
• Up to 30% off park breaks for you, your family and friends, plus last-minute getaways from just £99.
• Discounts on park facilities including restaurants, leisure and activities.
• 24/7 confidential counselling and advice support line.
• Regular recognition and reward, annual team celebrations, and basically any excuse for cake, biscuits and celebration!
• Involvement in company-wide initiatives that make a difference, such as our Green Champions and Charity Champions programmes.
• Ongoing training and development to help you reach your potential and progress in your career.

About the Company: Verdant Leisure own and operate holiday parks in some of the UK’s most picturesque spots across Scotland and England. Each of our parks are unique with plenty to offer, whether it’s beach-side or countryside, self-catering holidays or holiday home ownership, entertainment in our bars and restaurants or a relaxing swim in our pools. We are passionate about our customers and work hard to ensure they have the best possible experience at our parks.

Verdant Leisure is an equal opportunities employer and a member of the Disability Confident scheme. Please contact us if you require any information in an alternative format.

At Verdant Leisure, we don’t just offer a job—we offer a role where your energy, leadership, and ideas will help shape unforgettable holiday experiences. Come and be part of something special.

Want to know more? Give our HR team a call on 01524 239665 or head on over to our careers page to see what being a member of Team Verdant is all about: www.verdantleisure.co.uk/join-team-verdant