Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead content strategy and social marketing for a sustainable lifestyle brand.
- Company: Join House of Willow Alexander, a pioneer in eco-friendly home and garden care.
- Benefits: Enjoy creative autonomy, staff discounts, and growth opportunities.
- Why this job: Shape impactful stories while working with a passionate team in a unique brand.
- Qualifications: 4+ years in content or social media; strong storytelling and organisational skills required.
- Other info: Experience in luxury lifestyle brands is a bonus; creativity is key!
The predicted salary is between 28800 - 43200 £ per year.
Location: Sidcup
Reports into: Marketing Manager
Type: Full-time
About the Role
House of Willow Alexander is a multi-brand institution reshaping how people care for home and garden through carbon-neutral services, conscious products, and curated design. We’re looking for a Content & Social Marketing Lead to take ownership of content strategy and execution across our full brand ecosystem. This includes our main brand (House of Willow Alexander), our garden design studio (Willow Alexander Gardens), and all our premium service verticals — garden maintenance, cleaning, window cleaning, and handyman services.
You’ll lead social strategy, content creation, email marketing, and campaign ideation across B2C and B2B audiences. With support from a content creator and collaboration across the marketing, loyalty, and performance teams, you’ll help tell the story of the House — beautifully and impactfully.
Key Responsibilities
- Own the social strategy and execution across Meta, Instagram, and LinkedIn for the entire HoWA portfolio
- Develop visual and written content that drives engagement, leads, and brand affinity
- Manage and brief content creators to ensure cohesive brand storytelling across services and platforms
- Plan and execute seasonal content and email campaigns aligned with commercial priorities
- Write and manage automated and campaign-based email flows across B2C and B2B segments
- Work cross-functionally with the Loyalty, Performance, and Marketing Managers to align messaging with goals
- Make content daily for all channels alongside a small content team
- Lead content calendar planning, approvals, and scheduling across all platforms
- Report on content performance and optimise based on results and feedback
About You
- 4+ years' experience in content, social media, or growth marketing roles
- Strong copywriting and brand storytelling ability — knows how to write with warmth, wit, and clarity
- Experience building multi-platform content calendars and managing contributors
- Proficient with Canva, Meta Business Suite, LinkedIn Campaign Manager, and Klaviyo or similar
- Able to interpret data and audience insights to inform content strategy
- Comfortable working across both luxury lifestyle and practical service verticals
- Highly organised, detail-oriented, and collaborative with a commercial mindset
Bonus If You Have
- Experience in a premium service, lifestyle, or design-led brand
- Photo/video editing skills or experience producing content shoots
- Familiarity with field marketing or regional activation strategies
- Understanding of customer segmentation and lifecycle marketing
What You’ll Get
- A central role in shaping one of the UK’s most distinctive sustainable lifestyle brands
- Creative autonomy with support from a dedicated team of content creators
- Staff discounts, development support, and opportunities to grow with the business
Contact Detail:
House Of Willow Alexander Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content and social marketing manager
✨Tip Number 1
Familiarise yourself with House of Willow Alexander's brand voice and values. Understanding their commitment to sustainability and conscious living will help you align your ideas with their mission during interviews.
✨Tip Number 2
Showcase your experience with content calendars and social media strategies by preparing a mock content plan for one of their brands. This demonstrates your proactive approach and understanding of their needs.
✨Tip Number 3
Engage with their social media channels before applying. Comment on posts, share relevant content, and demonstrate your knowledge of their products and services to make a memorable impression.
✨Tip Number 4
Prepare to discuss how you would measure the success of content campaigns. Being able to articulate your approach to data analysis and optimisation will show that you're results-driven and strategic.
We think you need these skills to ace Content and social marketing manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content and social media marketing. Emphasise your copywriting skills and any previous roles where you developed content strategies or managed social media accounts.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the role. Mention specific examples of how you've successfully executed content strategies in the past, and how you can bring that expertise to House of Willow Alexander.
Showcase Your Creativity: Include links to your portfolio or examples of previous work that demonstrate your ability to create engaging content. Highlight any campaigns you've led that resulted in increased engagement or brand affinity.
Research the Brand: Familiarise yourself with House of Willow Alexander and its values. Understanding their approach to sustainability and design will help you align your application with their mission and show that you're a good fit for the team.
How to prepare for a job interview at House Of Willow Alexander
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in developing and executing content strategies. Highlight specific campaigns you've led, the platforms you used, and the results achieved. This will demonstrate your ability to take ownership of the content strategy for House of Willow Alexander.
✨Demonstrate Your Copywriting Prowess
Since strong copywriting is crucial for this role, bring examples of your work that showcase your ability to write with warmth, wit, and clarity. Be ready to discuss your writing process and how you adapt your style for different audiences and platforms.
✨Familiarise Yourself with Their Brand
Research House of Willow Alexander and its various services. Understand their brand voice and values, and think about how you can contribute to their storytelling. This knowledge will help you align your answers with their mission during the interview.
✨Prepare for Data-Driven Discussions
As the role involves interpreting data and audience insights, be ready to discuss how you've used analytics to inform your content strategies in the past. Bring examples of how you've optimised content based on performance metrics to show your analytical skills.
