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- Tasks: Manage PPC campaigns to maximise ROI in the travel industry.
- Company: Join a leading travel company known for its innovative marketing strategies.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and perks.
- Why this job: Gain hands-on experience in a dynamic team while helping people book their dream holidays.
- Qualifications: Experience with PPC campaigns, Google Ads proficiency, and a passion for travel marketing.
- Other info: Opportunity to grow into a PPC expert within a year.
The predicted salary is between 20000 - 32000 ÂŁ per year.
PPC Executive – Travel Location: Hertfordshire – Hybrid working set up, in office 2 times a week Salary: £25,000 to £40,000 plus bonus and benefits About the Role If you’re planning a holiday, who are you going to book with? Are you going to Google “UK Holidays” and click on the first PPC link? Why is that important for a PPC Specialist? Background Think back to the moments before you had a holiday booked… you were searching online, exploring tour operators, destinations, hotels, and travel dates. Maybe you’ve traveled with some of these companies before, or perhaps you revisited their websites repeatedly, inputting data each time. All of this started with PPC. How did these companies find you? Through well-placed ads that understand user behavior and search engine usage. For example, “UK Holidays” will attract more traction than “Caravan holidays near me”. Responsibilities Managing PPC campaigns effectively to get the best return on investment is crucial in the travel industry. You will work as part of the PPC team, handling technical build and managing multiple campaigns for a well-known travel company. The team is experienced and integrated within a successful travel organization. They understand their customers and are seeking someone eager for a challenging role and to learn from a leading travel brand. Goals Over the next year, focus on quick-win opportunities as customer search behaviors evolve. Staying on top of trends is essential. By the end of your first year, you will have gained valuable experience and progressed towards becoming a PPC expert. Outcome The ultimate goal? More people booking holidays! Experience Necessary Experience managing PPC campaigns for mid-sized to large brands, ideally with budgets over a million pounds. Proficiency with Google Ads, capable of creating campaigns from scratch. Strong technical knowledge of the Google suite. Experience working with a B2C customer base. Comfortable in a fast-paced, entrepreneurial environment. Eligibility: Must be able to live and work in the UK without restrictions. #J-18808-Ljbffr
PPC Executive employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially within the travel sector. Understanding how consumer behaviour shifts during peak holiday seasons can give you an edge in interviews.
✨Tip Number 2
Network with professionals in the PPC and travel industries. Attend relevant webinars or local meetups to connect with others who can provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to explain your strategies, the results achieved, and how you adapted to changes in user behaviour or market conditions.
✨Tip Number 4
Showcase your technical skills by being well-versed in Google Ads and other tools in the Google suite. Consider obtaining certifications that demonstrate your expertise, as this can set you apart from other candidates.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns, especially for mid-sized to large brands. Include specific examples of successful campaigns you've run and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the travel industry and your understanding of user behaviour in relation to PPC. Mention how you can contribute to the company's goals and your eagerness to learn from their experienced team.
Showcase Technical Skills: Emphasise your proficiency with Google Ads and any other relevant tools. If you have experience creating campaigns from scratch, be sure to detail this in your application to demonstrate your technical knowledge.
Highlight Adaptability: Given the fast-paced nature of the role, mention any experiences where you've successfully adapted to changing circumstances or trends in the market. This will show that you're ready for the challenges of the position.
How to prepare for a job interview at Blue Pelican
✨Know Your PPC Basics
Make sure you have a solid understanding of PPC fundamentals. Be prepared to discuss your experience with Google Ads and how you've managed campaigns in the past. Highlight specific examples where your strategies led to successful outcomes.
✨Understand the Travel Industry
Familiarise yourself with current trends in the travel sector. Research popular destinations, seasonal trends, and customer behaviours. This knowledge will help you demonstrate your passion for the industry and how you can contribute to the company's goals.
✨Showcase Your Analytical Skills
Be ready to talk about how you analyse campaign performance. Discuss the metrics you focus on and how you use data to optimise campaigns. Providing concrete examples of how you've improved ROI in previous roles will impress your interviewers.
✨Prepare Questions
Have thoughtful questions ready to ask at the end of the interview. Inquire about the team dynamics, upcoming projects, or how they measure success in their PPC campaigns. This shows your genuine interest in the role and the company.
