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- Tasks: Lead CRM strategies and campaigns to boost customer engagement and revenue growth.
- Company: VBET is a global sports betting brand operating in over 120 countries.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Join a fast-paced team making an impact in the UK gambling market.
- Qualifications: 3+ years in CRM with strong analytical skills and knowledge of the UK gambling industry.
- Other info: Office-based role in London, requiring presence four days a week.
The predicted salary is between 36000 - 60000 £ per year.
About the Company:
VBET is an international sports betting and gaming brand present in over 120 countries all over the world and powered in-house by Betconstruct. In order to continue driving growth in the UK market, we are seeking a highly skilled and experienced CRM Manager to take charge of our UK CRM program. The ideal candidate will have a proven track record in driving growth through CRM in the UK market, with a strong focus on campaigns and promotions across Casino and Sportsbook.
About the role:
As the CRM Manager, you will be responsible for developing and implementing effective CRM strategies and campaigns to surpass company objectives and targets in the UK market. This includes developing CRM and promotional strategies across all products, tracking and reporting of campaigns as well as the overall CRM program, and driving customer satisfaction, retention, and revenue growth.
Note: This role is based in London, with the requirement to be in the office four days per week.
Key Responsibilities:
- Develop and implement a comprehensive CRM and promotional strategy that aligns with the company's values and vision, and inspires customers to engage and interact with our brand at every touchpoint.
- Drive seamless collaboration between the UK team and Product Teams by developing and maintaining detailed planning and timelines. Oversee the timely execution of plans and monitor productivity.
- Work closely with the Product Marketing team to prioritize campaigns and offers from a customer perspective and ensure that communication strategy also best delivers their objectives and expectations.
- Lead the ongoing evaluation of marketing campaigns and promotions through close collaboration with the analytics team. Analyze the productivity of past campaigns and make adjustments as necessary to optimize the success of ongoing ones. Work closely with the regional team to ensure the alignment of marketing campaigns with business objectives.
- Develop and deliver local, personalized, and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications, and social media.
- Drive customer satisfaction, retention, and revenue growth by identifying, prioritizing, and implementing impactful initiatives while ensuring compliance with relevant laws, regulations, and industry standards.
- Establish and track key performance indicators (KPIs) to measure the success of the CRM program, and continuously evaluate the effectiveness of the strategy and adjust it as necessary.
- Have a comprehensive understanding of financial performance and reporting.
- Drive conversion, retention, and reactivation rates by crafting impactful communication and promotional strategies.
- Provide regular, data-driven reports to senior stakeholders, demonstrating a deep understanding of customer motivations and using this knowledge to execute A/B testing and automation strategies that optimize engagement and maximize customer lifetime value.
- Manage CRM workflows from initial brief requests to final delivery and reporting, collaborating with stakeholders from CRM, Content, Design, Customer Support, and Product departments to ensure seamless execution and successful outcomes.
- Lead new implementations or improvements on existing tools and processes that enhance the effectiveness and efficiency of our campaigns.
- Work closely with the sports trading team to help establish plans and roadmaps, focusing on enhancements to existing propositions and planning new promotional ideas.
- Approve all campaigns before they go live, ensuring that each campaign is visually appealing and compelling, accurately targeted to the right customers, and compliant with all applicable regulations and company standards.
Requirements:
- You’ll have outstanding commercial awareness and analytical skills and be comfortable using data and customer insight to drive results.
- Strong knowledge and understanding of the UK Gambling Industry, major suppliers and competitors, as well as experience in managing CRM and promotions across Casino, Sportsbook, and Racing.
- At least 3 years of CRM and promotions experience in the UK market.
- Proven track record of delivering growth through promotion and retention strategies.
- Experience with planning, project management, execution, and evaluation against target metrics.
- Fluent in English. Knowledge of other languages is a plus.
- Good knowledge of Microsoft Office tools (Word, Excel, PowerPoint) and Atlassian tools (Jira, Confluence).
- Experience managing gambling operations.
- A strong understanding of compliance and regulatory requirements within the UK gambling industry, coupled with a commitment to upholding ethical and legal standards in all CRM activities.
Competitive salary based on experience. Opportunity for career growth in a fast-paced company.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Customer Service, Business Development, and Analyst
Industries: Data Infrastructure and Analytics, IT System Operations and Maintenance.
UK CRM Manager / VBET employer: VBET
Contact Detail:
VBET Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK CRM Manager / VBET
✨Tip Number 1
Familiarise yourself with the UK gambling industry, including key players and trends. This knowledge will not only help you in interviews but also demonstrate your commitment to understanding the market VBET operates in.
✨Tip Number 2
Network with professionals in the iGaming sector, especially those involved in CRM roles. Attend industry events or join online forums to connect with potential colleagues and gain insights into what VBET might be looking for.
✨Tip Number 3
Prepare to discuss specific CRM strategies you've implemented in the past. Be ready to share metrics that showcase your success in driving customer engagement and retention, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform your CRM decisions. Highlight any experience with A/B testing or campaign optimisation, as these are crucial for the role at VBET.
We think you need these skills to ace UK CRM Manager / VBET
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and promotions, particularly within the UK market. Use specific examples of campaigns you've managed and their outcomes to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the iGaming industry and VBET's mission. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with customer engagement strategies.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in past roles. Mention any tools or methodologies you are familiar with that relate to campaign evaluation and performance tracking.
Highlight Compliance Knowledge: Given the importance of compliance in the UK gambling industry, emphasise your understanding of regulatory requirements. Provide examples of how you've ensured compliance in previous CRM activities to reassure them of your commitment to ethical standards.
How to prepare for a job interview at VBET
✨Know Your CRM Strategies
Make sure you have a solid understanding of CRM strategies, especially those relevant to the UK market. Be prepared to discuss specific campaigns you've managed and how they drove customer engagement and retention.
✨Showcase Analytical Skills
Since the role requires strong analytical skills, come ready to demonstrate how you've used data to inform your decisions in past roles. Bring examples of KPIs you've tracked and how you've adjusted strategies based on performance.
✨Understand Compliance and Regulations
Familiarise yourself with the compliance and regulatory requirements within the UK gambling industry. Be ready to discuss how you've ensured that your CRM activities adhere to these standards in previous positions.
✨Prepare for Collaboration Questions
This role involves working closely with various teams. Think of examples where you've successfully collaborated with marketing, product, or analytics teams to achieve campaign goals. Highlight your communication skills and ability to drive teamwork.
