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- Tasks: Lead product marketing for Credit and Verification Services, driving engagement and sales.
- Company: Join Experian, a global leader in data and technology, transforming industries worldwide.
- Benefits: Enjoy a people-first culture with DEI initiatives, work/life balance, and wellness programmes.
- Why this job: Be part of an innovative team that values creativity and collaboration while making a social impact.
- Qualifications: A marketing degree or equivalent experience is required; FinTech knowledge is a plus.
- Other info: Experian is an award-winning workplace, celebrating diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
The Product Marketing Manager is responsible for accelerating the development and execution of product marketing activity for products within the Credit and Verification Services portfolio. This role will work closely with our go-to-market, product management and market engagement teams to build relevant propositions and product marketing assets with customer needs and business requirements.
You will help improve market awareness of our products and drive engagement amongst our key markets to increase sales revenue and prominence of our brand, supporting the positioning and sales enablement of existing products within the portfolio, as well as new products and key strategic initiatives.
We are looking for an experienced marketer who can get things done, support this initiative, bring innovative and creative thinking to the positioning of our products and create engaging and thought provoking content that positions our key capabilities.
- Exhibits a deep understanding of markets and buyers in order to devise and develop relevant propositions
- Drive clear communications to support the product management team to articulate our value proposition and product development.
- Provide clarity, simplicity and transparency to the positioning and communication of our core products and services to drive customer engagement and revenue growth
- Develop a deep understanding of our market segments, competition, and buyers by leveraging insights from internal and external sources to create value propositions, positioning, and messaging which resonates with buyers.
- Collaborate with internal teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
- Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs.
- Support the development of a range of product marketing programs, as required, including customer case studies, demo videos, and product training courses.
- Work with and influence content marketing and demand generation strategy with multi-channel marketing campaigns
- Liaise with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose to ensure we meet our regulatory responsibilities
- Work collaboratively with Product Managers, Sales Trainers and Marketing Comms teams on product launches and reporting of commercial and operational KPIs
- Create value propositions and messaging strategies
- Ability to link product capabilities to organizational campaign themes and goals
- Critical thinker with strong writing, communication, presentation development and delivery skills
- Relevant domain expertise and market trends, experience in Commercial Credit, FinTech, Financial Services markets is strongly preferred.
Marketing degree or equivalent experience.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World’s Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product Marketing Manager employer: 3C Deutschland GmbH
Contact Detail:
3C Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Experian's products and services, especially within the Credit and Verification Services portfolio. Understanding their offerings will help you articulate how your skills can enhance their product marketing efforts.
✨Tip Number 2
Network with current or former employees of Experian on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Product Marketing Manager role.
✨Tip Number 3
Stay updated on market trends in Commercial Credit, FinTech, and Financial Services. Being knowledgeable about industry developments will allow you to demonstrate your expertise and how it aligns with Experian's goals during interviews.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully developed marketing strategies or campaigns in the past. Highlighting your experience in creating engaging content and driving customer engagement will resonate well with the hiring team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities of a Product Marketing Manager at Experian. Tailor your application to highlight relevant experiences that align with their objectives, such as developing marketing strategies and creating engaging content.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in product marketing or related fields. Use quantifiable achievements to demonstrate your impact, such as increased sales revenue or successful product launches.
Write a Tailored Cover Letter: In your cover letter, express your passion for data and technology, and how your skills can contribute to Experian's mission. Mention specific projects or experiences that relate to the job description, especially those involving collaboration with cross-functional teams.
Highlight Relevant Skills: Make sure to emphasise skills that are crucial for the role, such as critical thinking, communication, and market analysis. Provide examples of how you've used these skills in previous roles to drive customer engagement and revenue growth.
How to prepare for a job interview at 3C Deutschland GmbH
✨Understand the Company and Its Products
Before your interview, take the time to research Experian and its Credit and Verification Services portfolio. Familiarise yourself with their products, market segments, and recent developments in the industry. This knowledge will help you articulate how your skills align with their needs.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences, particularly in product marketing. Highlight specific campaigns you've worked on, the strategies you employed, and the results achieved. This will demonstrate your ability to drive engagement and revenue growth.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and critical thinking. Prepare examples of how you've tackled challenges in past roles, especially those related to market positioning and customer engagement. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Collaboration Skills
The role requires working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with product management, sales, or content teams to achieve common goals.
