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- Tasks: Lead marketing strategies and campaigns for medical products, engaging healthcare professionals.
- Company: Kimal is a global innovator in medical devices, enhancing patient care across 70 countries.
- Benefits: Enjoy hybrid working, pension contributions, and a supportive environment with growth opportunities.
- Why this job: Join a dynamic team making a real impact in healthcare with innovative products.
- Qualifications: Degree in marketing or equivalent, with experience in the medical or pharmaceutical sector.
- Other info: Opportunity for career advancement; many leaders have been promoted from within.
The predicted salary is between 36000 - 60000 £ per year.
Kimal is an innovative manufacturer and distributor of customised procedure packs and vascular access devices to clinical departments in over seventy countries worldwide. The company manufactures over two million procedure packs and vascular access devices every year for a range of specialties including Cardiology, Radiology, Pacing, Laparoscopy, and Cardiac Surgery; and its unique, ground-breaking central venous catheter technology is helping to reduce patient risk in hospitals across the world. About the job We are seeking a talented and experienced Portfolio Marketing Manager to join our MedTech marketing team on a maternity cover basis. The Portfolio Marketing Manager will be responsible for developing strategic marketing initiatives and executing campaigns that enhance brand positioning, engage healthcare professionals, and support commercial objectives. This role will drive the success of Kimal’s manufactured product portfolio by working cross-functionally with Sales, Product Management and wider commercial teams to develop compelling value propositions and go-to-market strategies. Key Responsibilities: Developing and executing a portfolio marketing plan outlining clear product strategies and messaging Creation of marketing collateral and sales enablement content relating to the products and aligned to regional market requirements for use across physical and digital channels Developing and co-ordinating the marketing communication and congress strategy. Monitoring campaign impact and ROI Managing the lifecycle of a diverse portfolio of medical products and services, analysis of existing product performance and planning for new product introductions Conducting market research and competitor analysis to support strategic decision-making. Ensuring an understanding of market, competitor, and clinical trends across all product groups in each of the key markets Requirements: Educated to degree level or equivalent Marketing Degree or professional qualification in marketing Proven experience in a marketing role within the medical, pharmaceutical, life sciences or scientific sector Strong understanding of B2B marketing, product positioning, and go-to-market strategies Ability to understand, analyse and disseminate complex information or processes Experience managing a portfolio of products and services Strategic mindset with excellent project management skills Strong analytical skills to assess market data and campaign effectiveness Proficiency in digital marketing, CRM platforms, and marketing automation tools Exceptional communication and stakeholder management skills Support UK & International events. What We Offer: Hybrid working – 1 day in the office & 4 days at home. Pension Contribution A dynamic and supportive work environment Excellent Refer a Friend scheme We are very committed to offering training, development and opportunities for career growth. 62% of our senior managers and 57% of our directors have been promoted from within. Please download to view supporting documents below. Unit 10A Clayfield Road, Worcester Six Business ParkWorcesterWorcestershireWR4 0AEUnited Kingdom #J-18808-Ljbffr
Portfolio Marketing Manager – MAT Cover (12 months) employer: Kimal GmbH
Contact Detail:
Kimal GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Portfolio Marketing Manager – MAT Cover (12 months)
✨Tip Number 1
Familiarise yourself with Kimal's product portfolio and recent innovations in the medical device sector. Understanding their unique selling points will help you articulate how your marketing strategies can enhance their brand positioning.
✨Tip Number 2
Network with professionals in the MedTech industry, especially those who have experience in B2B marketing. Engaging with these individuals can provide insights into effective marketing strategies and trends that are currently shaping the market.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your strategic mindset and project management skills, as these are crucial for the Portfolio Marketing Manager role.
✨Tip Number 4
Stay updated on the latest digital marketing tools and CRM platforms. Being proficient in these areas will demonstrate your ability to leverage technology for effective marketing initiatives at Kimal.
We think you need these skills to ace Portfolio Marketing Manager – MAT Cover (12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the medical or pharmaceutical sectors. Emphasise your understanding of B2B marketing and any specific achievements related to product positioning and go-to-market strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and Kimal's mission. Discuss how your skills align with the key responsibilities, such as developing marketing plans and managing product lifecycles. Use specific examples to demonstrate your strategic mindset and project management skills.
Showcase Analytical Skills: Highlight your analytical abilities by mentioning any experience you have with market research, competitor analysis, or assessing campaign effectiveness. This will show that you can contribute to strategic decision-making and understand market trends.
Prepare for Potential Questions: Think about how you would answer questions related to your experience with digital marketing tools, CRM platforms, and stakeholder management. Be ready to discuss how you've successfully executed marketing campaigns in the past and the impact they had on business objectives.
How to prepare for a job interview at Kimal GmbH
✨Understand the Product Portfolio
Before the interview, make sure to familiarise yourself with Kimal's product range and their unique selling points. Being able to discuss specific products and how they fit into the market will demonstrate your genuine interest and understanding of the role.
✨Showcase Your Marketing Experience
Prepare to discuss your previous marketing roles, particularly in the medical or pharmaceutical sectors. Highlight specific campaigns you've managed, focusing on your strategic approach and the results achieved, as this will resonate well with the interviewers.
✨Demonstrate Analytical Skills
Be ready to talk about how you've used data to inform marketing decisions in the past. Discuss any experience you have with market research, competitor analysis, and how you've measured campaign effectiveness to show that you can bring valuable insights to the team.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. This could include inquiries about their current marketing strategies, challenges they face in the industry, or how success is measured in this role. It shows you're engaged and thinking critically about the position.
