Social Media Manager

Responsible for delivering and leading all Social Media activity across our collection of hotels, wedding venues, bars, restaurants, spa and late night venues. It’s an extremely diverse role in a fast-paced environment, where every day is different. Manorview is a Scottish hospitality group formed in 2017. With 500+ strong people, we’re one team, with one goal – to make life better, through hospitality.

Having experienced consistent growth, we have a diverse portfolio of hospitality experiences – from a romantic Scottish castle, to a boutique sea-side hotel, and popular countryside spa hotel. As such, our Marketing department are kept busy; ensuring we deliver leads for our sales teams, drive conversions, generate brand awareness and attract footfall. The role is challenging but rewarding. It’s perfect for marketing professionals who like to work at pace, work with excellent products and services, and use both their creativity and smart thinking to get results. Experience in the hospitality sector would be highly useful and valuable, but if this isn’t something you have, we would still encourage you to apply.

Key Deliverables & Responsibilities:

• Be fully connected to our business so that you can accurately manage the social media marketing of our venues – this will mean understanding our guests, knowing what our data/reports are telling us about performance, and getting to grips with the challenges and problems our venues might face.
• Design and deliver creative and engaging social media strategies for our venues and marketing campaigns.
• Manage social media campaigns including planning, launching, and optimising social media campaigns to achieve specific goals.
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, TikTok and YouTube, adapting content to suit different channels and audiences, and in line with business needs.
• Oversee, plan and deliver content across different platforms using appropriate scheduling tools.
• Create and manage content including writing posts and crafting compelling captions for images and videos.
• Analyse social media performance by tracking key metrics like engagement, reach, and website traffic to measure the effectiveness of campaigns and strategies.
• Ensure brand consistency by maintaining a consistent voice, visual style, and tone across all social media platforms.
• Support with the paid media strategy working with our digital agency to optimise campaigns to improve and drive results, maximise ROI and meet business requirements.
• Collaboration with the marketing team to ensure that social media efforts align with overall marketing goals and messaging.
• Stay up-to-date with social media trends by staying informed about new platforms, features, and best practices to ensure the brand remains relevant and competitive.

Experience, Qualification & Skills:

• Minimum 4 years’ experience in a similar role which has involved planning and executing social media strategies and campaigns.
• Ideally a marketing qualification, though experience is more vital.
• A solid understanding of the use of a range of social media platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube.
• The ability to work across multiple brands with varying brand styles, tone of voice and goals.
• Excellent copywriting skills and attention to detail, suitable for each platform, from knowing how to write engaging content to using effective storytelling techniques.
• Strong communication and people skills for articulating ideas to the marketing team and wider business.
• Creative thinking for contributing new and innovative ideas.
• Excellent teamworking, collaboration and networking skills, as well as the ability to work independently.
• Strong ability to plan and prioritise effectively – being able to manage multiple projects simultaneously.
• The ability to work reactively, and well under pressure to meet deadlines.
• Skills in data analysis and interpreting statistics.
• Full driving license with use of your own car (as working in different locations is required).

Other traits and competencies:

• Ability to lead and support more junior members of the team.
• A driven person who always commits to doing their best, no matter the task.
• Someone caring, who’ll always think about their colleagues throughout the business.
• Willingness to work flexibly to the needs of the team and business (e.g. some weekends or evenings are required depending on projects). This will always be reciprocated, offering you flexibility back when you require it.

Salary & Package:

• Competitive salary based on skill and experience.
• Private medical package.
• Team perks (such as 50% off food and free Health Club membership).
• Profit share after 12 months service.
• Free meals on shift every day.
• Mileage expenses.
• Flexible working arrangements.