Social Media Account Manager (Paid & Organic)

London

Social Media Account Manager (Organic & Paid) – Hotwire

About us…

We are the global communications and marketing consultancy that powers the world\’s most innovative tech brands. We are a group of expert communicators who are fanatical about tech and are here to help businesses ignite their possibilities. Our local experience and global scale allow us to deliver bold but pragmatic comms guidance to tech companies all over the world.

When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative.

It\’s all about tech

We\’re fanatical about technology. Our tech understanding, experience, and network help spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that you can achieve limitless success when working with Hotwire. We build this belief on three core pillars:

1. We build our business with youTogether, we work with you to ignite possibility. We do so by creating an environment that drives careers, provides the best employee experiences and builds expertise to shape the world we live in. It\’s our mission to be the most inspiring consultancy you\’ll ever work with.

2. We are connected in every senseOur global network brings together different cultures from our global offices, top minds, ideas, and expertise worldwide. Our teams deliver bold but pragmatic integrated comms guidance as one consistent team.

3. We offer a different sort of consultancy experienceOur campaigns are data-driven and created for impact. Our insight-led thinking and strategic know-how allows us to create work that makes people sit up and take action. And we have fun doing it.

The Role

We are looking for a confident and experienced Paid & Organic Social Media Account Manager to lead and deliver standout social media strategies for a portfolio of high-profile B2B clients in the technology and business services sectors. This is a pivotal role in our growing digital team, combining hands-on campaign execution with strategic planning, team coordination, and client relationship management.

You’ll be a key driver of digital success—leading on both organic and paid social media activity across multiple accounts. From shaping content strategy and managing budgets to optimising performance and presenting insights, you’ll take ownership of integrated social campaigns that deliver measurable impact.

Responsibilities

Client & Account Management

• Act as the day-to-day lead for client accounts, owning relationships and ensuring high levels of client satisfaction and campaign performance.
• Translate business objectives into robust social strategies, aligning paid and organic efforts.
• Develop and present strategic proposals, campaign reports, and insights to senior stakeholders.
• Lead status calls, reporting meetings, and planning sessions with clients.
• Identify and develop opportunities to grow client accounts through new social initiatives and services.

Paid Social Media Management

• Own the strategy, implementation, and optimisation of paid social campaigns across LinkedIn, Facebook, TikTok, Reddit.
• Manage campaign budgets, pacing, and forecasting, ensuring efficiency and ROI.
• Oversee A/B testing and creative experimentation to optimise performance.
• Brief and collaborate with creatives to ensure ad visuals and copy align with campaign goals.
• Deliver performance reporting, insights, and actionable recommendations.

Organic Social Media & Content Strategy

• Oversee development and delivery of content calendars and channel-specific content strategies.
• Guide the creation of compelling social content in partnership with designers, copywriters, and multimedia teams.
• Ensure all organic output is timely, brand-aligned, and data-informed.
• Monitor platform trends, algorithm changes, and industry innovations—using insights to evolve strategy.
• Supervise community management and engagement tactics to enhance brand presence and relevance.

What We’re Looking For

• Proven success in both paid and organic delivery.
• Demonstrated experience leading client relationships and managing multiple accounts.
• Strong understanding of paid media platforms (particularly LinkedIn), campaign optimisation, and performance reporting.
• Excellent written and verbal communication skills, with experience in content development and social storytelling.
• Data-literate with a sharp analytical mind—comfortable presenting insights and performance to clients.
• Strong understanding of digital marketing principles and how social fits within the wider marketing mix.
• Experience leading and collaborating with cross-functional teams (creative, strategy, content).
• Proactive mindset, confident decision-maker, and enthusiastic team contributor.

Why Us:

• Flexibility – We understand that life doesn’t always fit around the 9-5; and that work/life integration is crucial. We currently require people in our London office 2-3 days week, but fully support a ‘thoughtful working’ policy
• Global Reach & Opportunity – You will have the opportunity to work within global teams, connecting with clients and colleagues locally and globally.
• Great Benefits – Strong benefits package includes 25 days holiday, enhanced family leave, up to 10% pension contributions, private health insurance, life insurance, income protection scheme for long-term sickness, a paid 6-week sabbatical after every 4 years of continuous service, and paid time off for community involvement. Hotwire offers a variety of bonus opportunities to include business development, annual company bonuses and referral bonuses.
• Development Opportunities – A strong learning and development program with training opportunities at all levels.
• Autonomy – The freedom and support to be limitless, and the opportunity to own your career and create the future you want.
• Variety – No day is the same as the last. Both within our own walls, and with our clients, we navigate change daily and there’s always an opportunity to stretch your skills, learn something new, seek out a new challenge, and gain expertise.
• Our Amazing Team – We are connected, ambitious, and friendly. We don’t step on toes to get ahead, we build each other up, develop and teach each other and understand that each person’s individual success is a win for all.

We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day.

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