At a Glance
- Tasks: Lead marketing strategies and analyse data to boost campaign performance.
- Company: Join STI, a key player in Defence, Aerospace, and Security sectors.
- Benefits: Enjoy flexible working, 23 days holiday, and professional development opportunities.
- Why this job: Be part of a growth-focused team making an impact in the UK’s Defence Industrial Strategy.
- Qualifications: Experience in marketing, business intelligence, and knowledge of Defence Electronics preferred.
- Other info: UK security clearance may be required; must have Right to Work in the UK.
The predicted salary is between 28800 - 42000 ÂŁ per year.
You will be a proven Marketing, Content creator and Business Intelligence Professional. Being both creative and data driven, you will be highly adept at innovation of campaigns to best represent what STI offers to generate the highest potential return on investments in multi-channel communications. Being self-motivated, driven, structured and possessing the highest levels of communication skills, the opportunity is here at STI as our new Marketing & Business Intelligence Manager.
STI’s Commercial function is now focussed on growth. You’ll be joining a team that’s responding to the UKs revised Defence Industrial Strategy of “Made in the UK”. Our customers are principally the UK's Prime contractors in Defence, Aerospace and Security.
What you’ll do:
- Act as the focal point for marketing and communications for the whole business to implement data driven strategies and communicate insights.
- Analyse marketing data to identify trends, measure campaign performance, and generate insights.
- Inform strategic decision-making within the commercial function and throughout the whole organisation.
- Own the entire creative process for all marketing tools, sales tools, events, in house presentations and media engagements.
- Management of the STI online marketing vehicles and channels (WWW / market specific social media as agreed by the business / trade association websites / partner organisations where relevant).
- Review the utilisation of artificial intelligence (AI) to bring potential value to the business.
- Schedule and hold a monthly marketing meeting to brief the business functions and report on all campaigns and events as relevant.
- Manage all marketing data and the creation of monthly reporting to include (WWW statistics / Leads / customer feedback / competitive behaviour & intelligence / customer intelligence / CRM results / others TBD).
- Ownership of monthly commercial sales and performance statistics and charts for use by the exec team in monthly reporting.
- Coordination with all relevant UK trade and industry associations and UK event organisations.
- Sustain collaborative relationships with peers throughout the business and support events at both UK Sites as required.
- Ensuring all marketing campaigns and content are managed through a structured process and delivered within budget.
For this role you will need:
- Proven Marketing, Communication and business intelligence with direct or related customers and B2B markets, being Defence Electronics and Communication - Cyber (Strong knowledge of CEM “contract electronic manufacturing” / PCBA / RF and Test is preferred, as well as advanced user of CRM Tools and AI technologies is desired).
- Structured, highly organised, self-motivated analytical and detailed, acting with integrity, responsibility & accountability at all times.
- Strong analytical skills to interpret data and draw meaningful conclusions.
- Critical thinking, the ability to identify problems, analyse data, and develop solutions.
- Proficiency in using business intelligence tools and software.
- Established industry relationships through the UK Defence and Security prime contractors and end user community.
We offer 23 days holiday (plus Bank Holidays & Flex Days), early finish on a Friday, Flexible working opportunities, Company Pension Scheme, Health Cash Back Scheme, a range of discounts and excellent training and development opportunities. We also pay for professional memberships on a case-by-case basis.
The ability to achieve UK security clearance may be required for some roles. All applicants should have the Right to Work in the UK, as we are unable to offer sponsorship for this role.
Marketing & Business Intelligence Manager employer: Sti Limited
Contact Detail:
Sti Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Business Intelligence Manager
✨Tip Number 1
Familiarise yourself with the latest trends in marketing and business intelligence, especially within the Defence, Aerospace, and Security sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your understanding of the industry.
✨Tip Number 2
Network with professionals in the Defence and Security industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges they face. This can provide valuable insights that you can bring up during your discussions with us.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where your insights led to measurable improvements, as this aligns perfectly with what we’re looking for.
✨Tip Number 4
Demonstrate your creativity by thinking of innovative marketing strategies that could be applied at StudySmarter. Prepare a few ideas that highlight how you would approach our marketing challenges, as this will set you apart from other candidates.
We think you need these skills to ace Marketing & Business Intelligence Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing, content creation, and business intelligence. Use specific examples that demonstrate your ability to analyse data and drive successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and analytical skills. Explain how your background aligns with the role and how you can contribute to STI's growth in the Defence sector.
Showcase Relevant Skills: Emphasise your proficiency in business intelligence tools and CRM software. Mention any experience you have with AI technologies and how they can add value to marketing strategies.
Highlight Industry Knowledge: Demonstrate your understanding of the Defence, Aerospace, and Security industries. Mention any established relationships you have within these sectors to show your potential for collaboration and networking.
How to prepare for a job interview at Sti Limited
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with business intelligence tools and how you've analysed campaign performance to inform strategy.
✨Demonstrate Creativity in Campaigns
Share your innovative ideas for marketing campaigns that align with the company's goals. Discuss how you balance creativity with data-driven insights to maximise ROI.
✨Understand the Defence Sector
Familiarise yourself with the UK Defence Industrial Strategy and the key players in the sector. Showing knowledge about the industry will demonstrate your commitment and understanding of the market.
✨Prepare for Collaborative Discussions
Since the role involves working closely with various teams, be ready to discuss how you've successfully collaborated in the past. Emphasise your communication skills and ability to build relationships across departments.