Fashion Trend Researcher, Mindset

We are looking to hire a Trend Researcher to join our Mindset Consultancy team in London. Working at WGSN, we create tomorrow. A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We are a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

Role overview

We are looking for a Trend Researcher (Fashion) to join our dynamic, ambitious and close-knit consultancy team. Working closely with our team of global consultants, you will be responsible for researching and creating solution-driven qualitative and quantitative analyses in accordance with clients' bespoke needs.

With proven experience, you will have a broad understanding of research, analysis and strategy. With a focus on building world-class research and supporting large-scale projects, you'll also collaborate with a team of international experts. In order to succeed in this role you must hold relevant fashion-specific qualifications at BA level (or equivalent experience), and a few years of experience working in industry, developing design/trend direction for the fashion sector.

You’ll have an in-depth understanding of trends, consumer research, market analysis, new product development and the role data and analytics play in fashion brands' commercial success. You will be proactive in collaborating and presenting new ideas to deliver innovation, and you will be able to pinpoint trends that will impact the client's business.

The team

You will be part of a dynamic, high-performing team, made up of 40+ consultants and trend researchers who bring together bespoke solutions for a wide range of clients across the globe. You will be working with industry experts and thought leaders with backgrounds in creative strategy, product innovation, design, marketing, buying and merchandising, data analytics and trend forecasting.

Key accountabilities

• Working with Consultants, Senior Consultants and Directors to deliver the defined Consultancy strategy to clients, ensuring the appropriate methodologies and frameworks are employed for all project teams.
• Conduct qualitative and quantitative research across a variety of methodologies and deliver analysis that provides actionable recommendations that will benefit the client's future business.
• Taking a proactive approach to developing and sharing relevant insights with both colleagues and clients positively impacts Mindset's positioning as thought leaders.
• Able to communicate concepts and ideas and articulate findings from research to peers and project leads. Working across multiple formats, written, visual, digital, audio, etc.
• Play an active role in project management and admin tasks, collaborating and supporting senior colleagues and project leads.
• Present to key stakeholders both internally and externally, participating in Q&A and client workshops where appropriate.
• Travel nationally and internationally to deliver high-value consulting projects to clients. Working across time zones with a diverse set of clients.
• Good organisation, communication and collaboration skills with the ability to work independently within an international team to ensure strategy & outputs are of a consistently high standard.
• Excellent time management, with proven experience in effectively tracking and delivering to multiple concurrent project deadlines.

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications

• Proven experience working in the industry to develop compelling trends and product direction for fashion.
• Experience working within the sports and outdoor segment is an advantage.
• Experience in material innovation and/or colour strategy is an advantage.
• Strong level of writing and reporting in English with relevant language surrounding fashion terminology and product design attributes.
• Robust and rounded research methodologies to develop market-relevant fashion trend solutions; creative direction and/or assortment plans.
• Strong knowledge of the global fashion market, understanding premium to commercial trends across fashion and lifestyle product areas, with the ability to pinpoint trends that will have a great impact.
• Strong knowledge of consumer behaviour, generational shifts and marketing/social media trends across the fashion industry.
• Good presentation skills with proven experience in presenting to internal stakeholders, external clients and/or at events.
• Ability to analyse data and identify trends within said data that will impact clients.
• Technical skills: A basic knowledge and/or capabilities in data visualisation software such as Tableau is an advantage.

What we offer

• 25 days of holiday per year - with an option to buy/sell up to 5 days.
• Pension, Life Assurance and Income Protection.
• Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness.
• Employee assistance programme, season ticket loans and cycle to work scheme.
• Volunteering opportunities and charitable giving options.
• Great learning and development opportunities.

More About WGSN

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow's consumer.

Our values

• We Are Everywhere: The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
• We Are Future Focused: We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
• We Are Rigorous: We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030. Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

Seniority level: Not Applicable

Employment type: Full-time

Job function: Research, Analyst, and Information Technology

Industries: Software Development