Social Media & Content Creator

Content Creation and Management

• Develop platform-specific content calendars (e.g., Instagram Reels, TikTok trends, Pinterest boards).
• Produce high-quality multimedia content (photos, videos, graphics) using tools like Adobe Creative Suite, Canva, or CapCut.
• Write engaging copy tailored to brand voices and platform algorithms.
• Stay ahead of social trends, memes, and platform updates to keep content fresh.
• Conceptualise and execute creative content, elevating client campaigns and driving significant boost in audience engagement.
• Oversee end-to-end content production, ensuring visuals and narratives aligned with client brand identities and desired target audiences.

Client Account Management

• Act as the primary point of contact for assigned clients, ensuring alignment with their business goals.
• Conduct strategy sessions to define KPIs (sales, engagement, follower growth).
• Deliver monthly performance reports and present actionable insights.
• Identify upsell opportunities and collaborate on campaign expansions.

Social Media Strategy

• Design data-driven strategies integrating shoppable posts, influencer partnerships, and UGC.
• Collaborate with designers, copywriters, and paid media teams for cohesive campaigns.
• Audit competitors and recommend innovative tactics to differentiate clients.
• Craft trend-savvy content strategies, leveraging viral trends to amplify brand relevance and engagement.

Community and Analytics

• Foster community engagement through thoughtful interactions, proactive comment management, and building meaningful connections with audiences.
• Moderate comments, DMs, and reviews, fostering authentic audience connections.
• Track KPIs (CTR, conversion rates, ROI) using Meta Business Suite, Google Analytics, or Dash Hudson.
• Optimise content based on real-time analytics and A/B testing.

Skills:

• 3+ years in social media management and content creation, preferably in e-commerce or agency settings.
• Expertise in Instagram/TikTok trends, social commerce tools (e.g., Shopify integration), and analytics platforms.
• Client-facing experience with a knack for translating complex data into digestible insights.
• Strong organisational skills to juggle multiple clients and deadlines.

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