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For Companies At a Glance
- Tasks: Lead and optimize PPC campaigns with a $1M+ budget across major platforms.
- Company: Join Tribal Tech, specialists in digital, data, and AI solutions.
- Benefits: Enjoy remote work flexibility and the chance to mentor a dynamic team.
- Why this job: Elevate your career in a high-performing marketing channel with growth opportunities.
- Qualifications: 3+ years of Paid Search experience and proficiency in Google Ads and analytics tools.
- Other info: Work US hours and be part of an innovative digital marketing agency.
The predicted salary is between 36000 - 60000 £ per year.
Job Summary
The Paid Search Manager will be responsible for leading our Client’s Paid Search across search partners, overseeing a monthly budget of $1M+. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand. This position must be able to take a high functioning channel to the next level and will report to the Director – Paid Acquisition.
Job Responsibilities
- Manage PPC efforts on Google AdWords, Bing, and Yahoo
- Expand advertising campaigns to drive continued growth in a high performing marketing channel
- Ensure accurate conversion tracking and attribution
- Work closely with creative and content teams to seamlessly execute Paid Search campaigns
- Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc
- Learn the business. Understand services to build effective keyword/campaign strategies
- Lead and mentor a team to develop their individual growth and success
- Responsible for crafting and implementing PPC strategy for clients
- Optimize campaigns using Web Analytics tools and provide insights to clients
- Communicate any roadblocks in the performance of campaigns
- To lead client calls and present reports on weekly basis
- Support pitches and any productization initiatives
Required Skills
- Proficiency with Google AdWords, Bing Ads, Google Analytics, and Yahoo
- Outstanding ability to think creatively and identify and resolve problems
- Ability to clearly and effectively articulate thoughts and points
- Excellent analytical, organizational, project management and time management skills
- Understanding of Paid Search best practices and current trends
- General passion and excitement towards the Paid Search channel
- Flexible to work in US hours
- Must have worked in a digital marketing agency
Minimum Qualifications
- 3+ years of Paid Search Experience
- Adwords/Bing Ads Certified
Tribal Tech - The Digital, Data & AI Specialists | PPC Manager - Remote employer: Tribal Tech - The Digital, Data & AI Specialists
Contact Detail:
Tribal Tech - The Digital, Data & AI Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Tribal Tech - The Digital, Data & AI Specialists | PPC Manager - Remote
✨Tip Number 1
Familiarize yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you stand out during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to optimize performance and drive results. This will showcase your hands-on experience.
✨Tip Number 3
Highlight your leadership skills by preparing examples of how you've mentored or developed team members. This is crucial since the role involves leading a team of analysts, and demonstrating your ability to inspire others will be key.
✨Tip Number 4
Practice articulating your thoughts clearly and effectively. Since you'll be leading client calls and presenting reports, strong communication skills are essential. Consider mock interviews to refine your delivery.
We think you need these skills to ace Tribal Tech - The Digital, Data & AI Specialists | PPC Manager - Remote
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the PPC Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight your relevant experience in paid search management, particularly with Google AdWords and Bing Ads. Include specific metrics or achievements that demonstrate your success in managing large budgets and optimizing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the Paid Search channel. Mention any specific campaigns you've managed and the results achieved, as well as your leadership experience with teams.
Highlight Relevant Certifications: Make sure to mention your AdWords and Bing Ads certifications prominently in your application. This will demonstrate your proficiency and commitment to staying updated with industry standards.
How to prepare for a job interview at Tribal Tech - The Digital, Data & AI Specialists
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with Google AdWords, Bing Ads, and Yahoo. Highlight specific campaigns you've managed, the budgets involved, and the results achieved. This will demonstrate your proficiency and ability to handle a $1M+ budget.
✨Understand the Business
Research the company and its services thoroughly. Be ready to explain how you would develop effective keyword and campaign strategies tailored to their offerings. This shows that you can align your PPC strategies with their business goals.
✨Demonstrate Leadership Skills
Since this role involves leading and mentoring a team, prepare examples of how you've successfully developed team members in the past. Discuss your approach to leadership and how you foster growth and success within your team.
✨Prepare for Data-Driven Discussions
Familiarize yourself with key performance indicators relevant to PPC campaigns, such as CTR, CPC, and conversion rates. Be ready to discuss how you've used analytics tools to optimize campaigns and provide insights to clients.
