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- Tasks: Manage key national accounts and drive sales growth in the DIY sector.
- Company: Join Westland Horticulture, an award-winning leader in innovative and sustainable gardening products.
- Benefits: Enjoy a dynamic work environment with opportunities for professional development and collaboration.
- Why this job: Make an immediate impact in a high-performing team focused on innovation and sustainability.
- Qualifications: Must have 3-5 years of experience in National Account Management within the DIY sector.
- Other info: Lead and mentor junior team members while contributing to exciting product development initiatives.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for an experienced National Account Manager (NAM) to take over a well-established portfolio within our award-winning DIY team at Westland Horticulture. With a strong track record of success, ambitious growth plans, and a focus on innovation, sustainability, and brand leadership, this role offers a fantastic platform to make an immediate impact in a high-performing channel. Reporting to the Head of Channel – DIY, you’ll inherit responsibility for key UK national accounts and play a pivotal role in delivering sustainable, profitable growth. You’ll drive strategic planning, lead commercial negotiations, and contribute to the ongoing success of a high-performing team.
Before applying, applicants must have significant experience managing national accounts within the DIY channel - essential.
Key Responsibilities:- Achieve and exceed sales volume and margin targets across garden categories
- Build and develop strong relationships with national retail partners
- Negotiate high-impact commercial terms that support growth across all channels
- Maximise shelf presence, merchandising impact, and retail execution
- Lead joint business plans and drive best practice in customer management
- Support product development initiatives in partnership with Sales, Design, and Marketing teams
- Deliver accurate forecasts and report against budgeted KPIs
- Act as a key voice in brand development, category growth, and NPD strategy
- Lead and coach Junior NAMs/Account Executives within the team
- Contribute to the roll-out of new ERP, ecommerce, and digital tools to support channel performance
- Collaborate cross-functionally to ensure successful launches and continuous improvement in route-to-market activities
We’re looking for a high-performing, commercially astute NAM who brings:
- A proven track record of success in a National Account Management role within the DIY, Hardware or Tools sector – minimum 3-5 years
- Extensive FMCG experience with branded product exposure
- Strong commercial acumen and a deep understanding of P&L management
- Demonstrable experience of driving significant sales growth across multiple channels
- Strategic thinking combined with hands-on operational know-how
- The ability to motivate, lead and develop junior sales team members
- Experience with trade marketing, product development, and bringing products to market
- Confidence working cross-functionally with marketing, technical, and operational teams
- A passion for innovation, customer excellence, and results
National Account Manager employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Network within the DIY and FMCG sectors. Attend industry events, trade shows, or webinars where you can meet key players in the field. Building relationships with professionals already in the industry can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Research Westland Horticulture thoroughly. Understand their product lines, recent innovations, and market positioning. This knowledge will not only help you tailor your approach but also demonstrate your genuine interest in the company during any discussions.
✨Tip Number 3
Prepare to discuss your previous successes in managing national accounts. Be ready to share specific examples of how you've driven sales growth, negotiated successful terms, and built strong relationships with retail partners. This will showcase your capability and fit for the role.
✨Tip Number 4
Familiarise yourself with current trends in the DIY sector, especially around sustainability and innovation. Being able to speak knowledgeably about these topics will set you apart as a candidate who is aligned with the company's values and future direction.
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in National Account Management, particularly within the DIY sector. Use specific examples of how you've achieved sales targets and built relationships with national retail partners.
Craft a Compelling Cover Letter: In your cover letter, emphasise your track record of success and your understanding of P&L management. Mention your strategic thinking and hands-on experience, and explain how these skills will contribute to Westland Horticulture's growth plans.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in driving sales growth and managing national accounts. Include metrics where possible to demonstrate your impact, such as percentage increases in sales or successful negotiations.
Highlight Leadership Skills: Since the role involves leading and coaching junior team members, be sure to mention any relevant leadership experience. Discuss how you've motivated teams and contributed to their development in previous roles.
How to prepare for a job interview at Westland Horticulture Ltd
✨Showcase Your Track Record
Be prepared to discuss specific examples of your past successes in managing national accounts, particularly within the DIY sector. Highlight how you achieved sales targets and contributed to growth, as this will demonstrate your capability to deliver results.
✨Understand the Company’s Values
Research Westland Horticulture's focus on innovation, sustainability, and brand leadership. Be ready to articulate how your personal values align with theirs and how you can contribute to their ambitious growth plans.
✨Prepare for Commercial Negotiations
Since the role involves negotiating high-impact commercial terms, practice your negotiation skills. Think of strategies that have worked for you in the past and be ready to discuss how you would approach negotiations with national retail partners.
✨Demonstrate Cross-Functional Collaboration
The job requires working closely with various teams such as Sales, Design, and Marketing. Prepare examples of how you've successfully collaborated across functions in previous roles, showcasing your ability to drive joint business plans and product development initiatives.
