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For Companies At a Glance
- Tasks: Lead and optimize paid media campaigns for top Higher Education clients.
- Company: Join Hybrid, a global media agency transforming educational advertising.
- Benefits: Enjoy gym contributions, paid training, team incentives, and hybrid work options.
- Why this job: Make a real impact in education while advancing your career in a dynamic environment.
- Qualifications: Experience in paid media management or a related role; strong communication skills required.
- Other info: Diversity of talent is encouraged; apply even if you don’t meet all criteria.
The predicted salary is between 36000 - 60000 £ per year.
Location: Bristol, hybrid (3 days in, 2 days from home)
Job Type: Permanent position, full time
About Hybrid: Hybrid is a multi-award winning high-growth global media agency with offices in Bristol, Philadelphia, Kuala Lumpur, Kathmandu, and Sydney. We specialise in providing world-class media, creative, content, and research services to leading Higher Education institutions globally. Our deep understanding of demographic behavior, coupled with our expertise in media and creativity, allows us to create customised advertising solutions that capture attention and turn insights into action for our clients.
Why Join Us?
- Be a key hire within our Digital team.
- Advise on digital advertising solutions for esteemed Higher Education clients worldwide.
- Play a pivotal role in shaping the educational future of students as part of a globally active company.
- Unlock unmatched career progression opportunities and gain exposure in areas you’re eager to develop. Ready to make an impact? Apply below now!
The Opportunity: You’ll take the lead in optimising paid search, social, and programmatic campaigns. Managing large-scale campaigns across all 3 areas for our esteemed Higher Education clients.
Whether you’re an all-rounder or a specialist, we’re open to your expertise. And here’s the exciting twist: if you’re keen on client-facing interactions, that opportunity awaits you too!
The Day-to-day:
Campaign Strategy and Execution
- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
- Collaborate cross-departmentally to align campaign strategies with overall marketing goals.
- Provide detailed client reports and ongoing actionable insights into campaign performance.
Paid Media Channels
- Utilize Google Tag Manager (GTM) and GA4 for effective campaign tracking and measurement.
- Manage campaigns across meta channels, including Snapchat, TikTok, and DV360.
- Oversee day-to-day execution of paid media activities.
Budget Management
- Manage the overall budget for paid media initiatives.
- Conduct in-depth keyword research, ad grouping, and audience targeting.
Industry Knowledge
- Stay informed about industry best practices and new technologies.
Experience:
- Prior experience in a Paid Media Manager role, or a Senior Paid Media Executive with a few years experience ready to take the next step up!
- Technical knowledge and experience with paid social campaigns on Meta Ads. We also use LinkedIn Ads, TikTok Ads Manager, Snap chat & YouTube, so any exposure in these fields would also be highly desired.
- Tracking and reporting experience with Google Analytics and Google Tag Manager.
- Good communication skills – comfortable presenting to clients, colleagues and large groups
- Experience working in an agency environment is preferable but not essential.
- Experience running activity across Programmatic networks not essential but preferred.
Benefits:
- £25 monthly contribution to your physical health costs (e.g. gym membership).
- Paid training for career accreditations.
- Internal mobility options and established career paths.
- Team rewards, incentives (early Friday finish) & away days.
- Friday drinks, office away days and Summer/Winter Parties (we love a get together!)
- Free fruit and a free weekly breakfast on Wednesdays.
- Hybrid working in Bristol
Please note we encourage you to apply for a role at Hybrid even if you don’t meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.
Hybrid | Paid Media Manager employer: Hybrid
Contact Detail:
Hybrid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Hybrid | Paid Media Manager
✨Tip Number 1
Familiarize yourself with the latest trends in paid media, especially in the higher education sector. Understanding how to tailor campaigns for educational institutions will give you an edge during discussions with our team.
✨Tip Number 2
Showcase your experience with various paid media platforms like Meta Ads, LinkedIn Ads, and TikTok Ads. Be ready to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Prepare to discuss your approach to campaign optimization and budget management. We value candidates who can articulate their strategies for maximizing ROI and effectively managing resources.
✨Tip Number 4
If you have experience presenting to clients or stakeholders, be sure to highlight this. Strong communication skills are essential for this role, and sharing examples of successful presentations can set you apart.
We think you need these skills to ace Hybrid | Paid Media Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Paid Media Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in paid media management, particularly with platforms like Google Ads, Meta Ads, and others mentioned in the job description. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also expresses your enthusiasm for the role and the company. Mention why you are excited about working at Hybrid and how you can contribute to their goals.
Showcase Your Communication Skills: Since good communication skills are emphasized, consider including examples in your application that demonstrate your ability to present ideas clearly and effectively, whether in client meetings or team collaborations.
How to prepare for a job interview at Hybrid
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of successful paid media campaigns you've managed. Highlight the strategies you used, the results achieved, and how you optimized performance over time.
✨Demonstrate Technical Proficiency
Familiarize yourself with Google Tag Manager, GA4, and the various paid media channels mentioned in the job description. Be ready to explain how you've utilized these tools in past roles to track and measure campaign success.
✨Communicate Clearly and Confidently
Since the role involves client-facing interactions, practice articulating your ideas clearly. Prepare to present your thoughts on campaign strategies and be open to discussing how you can contribute to the team’s goals.
✨Stay Updated on Industry Trends
Research current trends in digital advertising, especially within the higher education sector. Being knowledgeable about industry best practices will demonstrate your commitment and passion for the field during the interview.
