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- Tasks: Lead content strategy and creation to engage students exploring investment careers.
- Company: Join a global community of 175,000 investment professionals focused on ethical financial markets.
- Benefits: Enjoy a flexible work environment with remote options and opportunities for professional growth.
- Why this job: Make an impact by shaping student experiences and promoting career pathways in finance.
- Qualifications: Bachelor’s degree and 3-5 years in content marketing; finance knowledge is a plus.
- Other info: Collaborate with diverse teams and enhance your skills in a dynamic, supportive setting.
The predicted salary is between 36000 - 60000 £ per year.
Job Type: 12-month contract
Salary: DOE
Location: London & WFH
The Company: The Digital Recruitment Company are working with a firm who is a global community of more than 175,000 investment professionals. They are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets.
The Role: The Content Marketing Manager, Early Careers is responsible for leading the strategy, creation, and performance optimization of content that attracts, educates, and engages students exploring careers in the investment industry. This role is essential to raising awareness of the organization’s brand and offerings among early-career audiences and driving consideration and adoption of its programs and credentials.
Essential Functions:
- Content Marketing Strategy: Develop and implement a student-focused content marketing strategy aligned to brand, business, and enrollment goals. Map content to the student journey—raising awareness of investment careers, driving interest in the profession, and promoting the organization’s programs as a pathway.
- Content Planning & Development: Own and manage the editorial calendar for student content across owned (website, blog, social, email) and paid channels. Produce and commission a variety of content types including blog articles, videos, career stories, downloadable guides, and social media assets.
- Campaign & Channel Integration: Collaborate with campaign managers, web/SEO, paid media, email, and social teams to ensure content is optimized and integrated across the student marketing ecosystem.
- Performance Measurement & Optimization: Define content KPIs and leverage analytics to track and report on reach, engagement, conversion, and ROI. Conduct content audits and use insights to optimize performance, fill content gaps, and continuously improve strategy.
- Stakeholder Management & Collaboration: Serve as the go-to content lead for student and university marketing initiatives, providing guidance and updates to internal stakeholders.
Required Skills:
- Bachelor’s degree in marketing, communications, journalism, or a related field; finance or business education a plus.
- 3-5 years of experience in content marketing, digital marketing, or editorial roles.
- Experience developing content strategies and managing multi-channel content programs for youth, student, or early-career audiences.
- Familiarity with the investment industry, financial education, or career development content is strongly preferred.
- Strong writing, editing, and storytelling skills, with a focus on accessibility and audience relevance.
- Proficient in content and campaign management tools (e.g., CMS, marketing automation, project management, and analytics platforms).
- Excellent organizational and collaboration skills in a fast-paced, matrixed environment.
- Excellent people skills including a professional and diplomatic demeanor.
- Excellent communication skills including written, verbal, listening, and presentation.
- Fluency in English required, knowledge of additional languages would be useful.
Marketing Content Manager employer: The Digital Recruitment Company
Contact Detail:
The Digital Recruitment Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Manager
✨Tip Number 1
Familiarise yourself with the investment industry and its key players. Understanding the landscape will not only help you in interviews but also allow you to create relevant content that resonates with your target audience.
✨Tip Number 2
Showcase your ability to create engaging content by preparing a portfolio of your previous work. Highlight pieces that demonstrate your storytelling skills and your experience with youth or student audiences, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the investment and marketing sectors. Attend relevant events or webinars to connect with potential colleagues and learn more about the latest trends in content marketing for early-career audiences.
✨Tip Number 4
Prepare to discuss how you measure content performance. Be ready to share examples of KPIs you've used in the past and how you've optimised content based on analytics, as this will demonstrate your strategic thinking and results-driven approach.
We think you need these skills to ace Marketing Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and digital marketing. Emphasise any roles where you've developed strategies or created content for youth or early-career audiences.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the investment industry and how your skills align with the role. Mention specific examples of past projects that demonstrate your ability to create engaging content.
Showcase Your Writing Skills: Include samples of your writing or links to content you've created. This could be blog posts, articles, or social media campaigns that reflect your storytelling abilities and understanding of audience engagement.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any previous experiences where you collaborated with different departments. Showcase your ability to manage projects and communicate effectively with stakeholders.
How to prepare for a job interview at The Digital Recruitment Company
✨Know Your Content Marketing Strategy
Familiarise yourself with the latest trends in content marketing, especially those relevant to early-career audiences. Be prepared to discuss how you would develop and implement a student-focused content marketing strategy that aligns with the company's goals.
✨Showcase Your Writing Skills
Bring samples of your previous work that demonstrate your writing, editing, and storytelling abilities. Highlight how you've translated complex topics into accessible content, as this is crucial for engaging students exploring investment careers.
✨Demonstrate Collaboration Experience
Be ready to share examples of how you've collaborated with different teams in past roles. This position requires working closely with various departments, so showcasing your ability to manage stakeholder relationships will be key.
✨Prepare for Performance Measurement Questions
Understand how to define content KPIs and leverage analytics to measure success. Be prepared to discuss how you've used data to optimise content performance and improve strategies in your previous roles.
