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For Companies At a Glance
- Tasks: Lead customer marketing campaigns via email, push, and SMS to boost retention and sales.
- Company: Join Lakeland, a trusted brand since the 1960s, known for quality kitchen and home products.
- Benefits: Enjoy competitive salary, 29 days holiday, discounts, and a vibrant team culture.
- Why this job: Be part of a dynamic team, drive customer engagement, and make a real impact.
- Qualifications: Proven CRM experience in multichannel retail; strong communication and analytical skills required.
- Other info: Hybrid working model with a minimum of 3 days in the Windermere office.
The predicted salary is between 28800 - 43200 £ per year.
CRM Manager Full Time, 39 Hours Permanent (Hybrid working – Head Office Windermere – minimum 3 days per week) Job Overview In this role, you will be responsible for improving customer retention and growth through planning, development, and delivery of all customer marketing via email, push, and SMS channels. Reporting to the Senior E-Commerce Manager and working alongside other Digital Channel Leads, you will be responsible for delivering forecasted sales targets for these channels. Key Responsibilities Manage weekly marketing email and push activities. Review and monitor active behavioral campaigns, making adjustments based on insights from the broadcast platform. Segment, produce, broadcast, and report on campaigns, continually refining based on KPIs such as open rates, click-through rates, conversions, AOV, and CLTV. Skills and Experience Highly organized, deadline-driven, with the ability to manage multiple timelines. Commercially savvy, balancing data and creativity to enhance customer engagement and drive sales. Advanced numeracy skills and excellent communication skills. Ability to build strong relationships with stakeholders and influence outcomes. Team player who welcomes feedback and fosters collaboration. Essential Requirements Proven hands-on CRM experience in planning, developing, and delivering BAU and automated campaigns in a multichannel retail environment with a significant online presence. Experience in articulating a CRM strategy and gaining stakeholder buy-in. Experience in reporting results and using insights to inform future strategies. Use of consumer insights for targeted communications. Experience managing third-party relationships with ESP providers. Proficiency in using ESPs to create and send effective communications. Good computer literacy: Microsoft Excel, Word, PowerPoint. About Us Founded in the early 1960s, Lakeland has maintained strong values of quality and customer care. From humble beginnings selling plastic bags from a garage in Windermere, we now offer over 4,000 kitchen and home products, with a nationwide presence and a large online operation. Benefits Competitive salary and group personal pension plan. 29 days’ paid holiday, including bank holidays. Generous discounts on products. Dynamic retail environment with social and team activities. #J-18808-Ljbffr
CRM Lead employer: Lakeland Limited
Contact Detail:
Lakeland Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and customer engagement strategies. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Network with professionals in the CRM field, especially those who have experience in multichannel retail environments. They can provide valuable insights and may even refer you to opportunities within their organisations.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive customer engagement in previous roles. Being able to articulate your successes with KPIs will demonstrate your capability to meet the expectations of this position.
✨Tip Number 4
Research Lakeland's current marketing strategies and campaigns. Understanding their approach will allow you to tailor your conversation and show how your skills can directly contribute to their goals.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially in planning and delivering multichannel campaigns. Use specific examples that demonstrate your ability to improve customer retention and growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and how your skills align with the responsibilities of the CRM Lead role. Mention your experience with data-driven strategies and stakeholder management.
Showcase Relevant Skills: Emphasise your advanced numeracy skills and proficiency in using ESPs. Provide examples of how you've used consumer insights to inform your CRM strategies and improve campaign performance.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the CRM Lead position.
How to prepare for a job interview at Lakeland Limited
✨Showcase Your CRM Expertise
Be prepared to discuss your hands-on experience with CRM systems. Highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Data-Driven Decision Making
Since the role requires balancing data and creativity, come equipped with examples of how you've used data insights to inform your marketing strategies. Discuss key performance indicators (KPIs) you've tracked and how they influenced your campaign adjustments.
✨Emphasise Relationship Building Skills
The ability to build strong relationships with stakeholders is crucial. Prepare to share examples of how you've successfully collaborated with teams or influenced outcomes in previous roles. This will show that you're a team player who values feedback and collaboration.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in managing campaigns or stakeholder expectations, and be ready to explain how you navigated those situations effectively.
