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- Tasks: Lead paid marketing campaigns for mobile games and analyse performance metrics.
- Company: Join a dynamic team focused on creating engaging free-to-play mobile games.
- Benefits: Enjoy hybrid work options and collaborate with creative minds in the industry.
- Why this job: Be at the forefront of gaming growth while making a real impact on player acquisition.
- Qualifications: 3-5 years in user acquisition, strong analytical skills, and experience with mobile games required.
- Other info: Work closely with product and marketing teams in a vibrant office environment.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid in London office - 2 days per week
I'm working with a client who is looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics, and marketing teams.
Responsibilities:
- Plan, launch, and optimize UA campaigns across multiple channels
- Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
- Own channel-level budgets and deliver efficient spend outcomes
- Collaborate with creative teams to test and iterate ad creatives
Requirements:
- 3 - 5 years of hands-on UA experience in mobile games
- Proven success managing performance campaigns at scale
- Strong analytical skills with Excel, campaign dashboards, or SQL
- Experience with casual mobile games
- Cross promotions, working with monetisation and live ops teams
- Experience with analytics
- Familiarity with tools such as Adjust and Appsflyer
User Acquisition Manager - F2P Mobile Games employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager - F2P Mobile Games
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Follow industry leaders on social media and join relevant forums to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who have experience in user acquisition. Attend gaming conferences or webinars to make connections and learn from others' experiences.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss specific KPIs you improved and how you optimised campaigns for better performance during interviews.
✨Tip Number 4
Demonstrate your familiarity with tools like Adjust and Appsflyer by discussing how you've used them in previous roles. Highlight any specific achievements that resulted from using these analytics tools to drive user acquisition.
We think you need these skills to ace User Acquisition Manager - F2P Mobile Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in user acquisition, particularly in mobile games. Use specific metrics to demonstrate your success in managing campaigns and achieving KPIs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile gaming and user acquisition. Mention any specific campaigns you've managed and the results achieved, showcasing your analytical skills and ability to work with cross-functional teams.
Highlight Relevant Skills: Emphasise your proficiency with tools like Adjust and Appsflyer, as well as your analytical skills with Excel or SQL. Make sure to mention your experience with casual mobile games and collaboration with creative teams.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at JR United Kingdom
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to user acquisition, such as CPI, ROAS, and LTV. Be prepared to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Analytical Skills
Highlight your experience with tools like Excel, SQL, and campaign dashboards. Bring examples of how you've analysed data to optimise campaigns and improve performance.
✨Understand the Gaming Landscape
Research the mobile gaming industry, particularly casual games. Be ready to discuss trends, successful campaigns, and what makes a game appealing to new users.
✨Collaborate Effectively
Emphasise your ability to work with cross-functional teams, including product, analytics, and creative. Share examples of how collaboration has led to successful campaign outcomes in your previous roles.
