Brand Manager

If nothing changes, one in two of us will be directly affected by dementia – either by caring for someone with the condition, developing it ourselves, or both. Alzheimer’s Research UK exists to change that. As the UK’s leading dementia research charity, we’re working to revolutionise the way we treat, diagnose, and prevent dementia. But we won’t stop there. We will keep going until we find a cure. We re-branded back in 2023 and are ambitious in our plans to get more people than ever to join our movement and take a stand for a cure.

The Brand Manager will play a crucial role in the planning, development and implementation of brand activity across the charity. The role is key to driving growth across brand, fundraising and engagement. Working closely with the Senior Brand Manager and the wider Brand department, this role will put the Alzheimer’s Research UK brand at the heart of everything we do, business partnering across the organisation to embed the brand internally, maximise opportunities to amplify the brand, and drive brand consistency. The Brand Manager will liaise across the whole organisation, working particularly closely with key contacts across Marketing and Fundraising, Communications and Policy.

Main duties and responsibilities of the role:

• Work closely with the Senior Brand Manager to develop and deliver the organisation-wide brand strategy, driving engagement across the charity.
• Act as an internal brand consultant across the organisation, collaborating with teams to amplify the brand and maximise brand opportunities.
• Lead brand input into integrated campaign moments across the charity, ensuring consistent look and feel and aligned messaging.
• Inspire and engage colleagues internally, delivering internal communications to ensure that the brand is alive, understood and actively developed.
• Drive forward planning to ensure that plans are co-ordinated, regularly reviewed, and the brand is measured effectively.
• Support the Senior Brand Manager and existing Brand Manager to deliver Alzheimer’s Research UK’s key brand campaigns.
• Be a day-to-day contact for external agencies and freelancers where relevant.
• Work with the Insight team to track and evaluate brand health and the impact of brand campaign activity.

What we are looking for:

• Excellent experience in a brand role.
• Excellent experience of developing creative and applying a master brand to products, content and communications.
• Experience of leading multi-channel brand or marketing communications campaigns with a good knowledge of the full marketing mix.
• Experience of working with corporate partners to develop communications that amplify the brand.
• Proven experience in project planning, management and delivery.
• Experience of working with external creative agencies and freelancers.
• Strong experience of developing key messaging for individual products and campaigns.
• Experience of measuring and reporting on brand health and campaign performance.
• The ability to work at pace, delivering multiple complex projects to meet specified deadlines.
• Outstanding leadership and coordination skills.
• Clear and concise communications skills, both written and verbal, and the ability to cut through complexity.
• Ability to influence and collaborate with a range of stakeholders at all levels and get buy-in to new ideas.
• Understanding of the range of media channels and platforms used for brand marketing.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £44,000 per annum, plus benefits.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.