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- Tasks: Transform complex data into actionable insights for sales and marketing success.
- Company: Join a forward-thinking team that values data-driven decision-making.
- Benefits: Enjoy a competitive salary and the chance to work with cutting-edge tools.
- Why this job: Make a real impact on marketing strategies and business performance.
- Qualifications: Bachelor’s degree in a relevant field and proven experience as a Data Analyst.
- Other info: Opportunity to work independently and collaboratively in a dynamic environment.
The predicted salary is between 39600 - 66000 £ per year.
Location: Hampshire
Salary: c£55,000
Job Type: Full-time
Are you a data-driven professional with a passion for uncovering insights that drive marketing and sales success? Our client is looking for an experienced Data Analyst to join their team and play a pivotal role in transforming complex data into actionable business intelligence.
As a Data Analyst, you’ll support Sales and Marketing functions by developing compelling Power BI dashboards, analysing customer and market data, and providing data-driven recommendations that shape strategic decisions.
Key Responsibilities- Build and maintain informative Power BI dashboards and visualisations.
- Analyse customer, market, and competitor data to uncover trends and insights.
- Deliver business performance and competitive landscape reports for the Marketing team.
- Extract and interpret data from complex relational databases using SQL.
- Use statistical tools to identify trends and patterns for both diagnostic and predictive purposes.
- Collaborate with marketing to optimise lead generation, customer acquisition, and retention strategies.
- Monitor, evaluate, and forecast marketing and sales performance using data analytics.
- Design and implement A/B tests to improve campaign effectiveness.
- Work closely with stakeholders to understand data needs and deliver tailored insights.
- Keep up to date with the latest tools, trends, and techniques in marketing analytics.
- A Bachelor’s degree in Marketing, Statistics, Mathematics, Business Analytics, or a related field (or equivalent work experience).
- Proven experience as a Data Analyst, preferably within a marketing context.
- Strong proficiency in Power BI (or similar tools like Tableau).
- Ability to query relational databases using SQL.
- Highly analytical with strong attention to detail and accuracy.
- Excellent communication skills, both written and verbal.
- Ability to work both independently and collaboratively with cross-functional teams.
- Experience using Python for data analysis and statistics.
- Familiarity with digital marketing tools and techniques.
- Experience working in a data analytics role within a marketing department.
This is a fantastic opportunity to join a forward-thinking team where your insights will directly influence commercial and marketing strategy. If you’re ready to make an impact with data, we’d love to hear from you.
Data Analyst (Sales & Marketing) employer: Eutopia Solutions
Contact Detail:
Eutopia Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst (Sales & Marketing)
✨Tip Number 1
Familiarise yourself with Power BI and SQL before your interview. Consider creating a sample dashboard or running a small analysis project to showcase your skills. This hands-on experience will not only boost your confidence but also demonstrate your practical knowledge to the hiring team.
✨Tip Number 2
Research the company’s current marketing strategies and recent campaigns. Understanding their approach will allow you to tailor your discussions during the interview, showing that you're genuinely interested in how you can contribute to their success.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in your previous roles. Highlighting your analytical skills and the impact of your insights will help you stand out as a candidate who can deliver real value.
✨Tip Number 4
Network with professionals in the field of data analytics and marketing. Engaging with industry groups or attending relevant webinars can provide you with valuable insights and connections that may lead to referrals or recommendations for the position.
We think you need these skills to ace Data Analyst (Sales & Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis, particularly within sales and marketing. Emphasise your proficiency in Power BI and SQL, as well as any experience with A/B testing or statistical tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making. Mention specific projects where you've successfully used data analytics to influence marketing strategies or improve sales performance.
Showcase Your Skills: Include examples of how you've built dashboards or reports in Power BI. If you have experience with Python or other analytical tools, be sure to mention these skills and how they contributed to your previous roles.
Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, provide examples of past collaborations. Discuss how you’ve communicated insights to stakeholders and contributed to team objectives.
How to prepare for a job interview at Eutopia Solutions
✨Showcase Your Power BI Skills
Since the role heavily involves creating Power BI dashboards, be prepared to discuss your experience with this tool. Bring examples of dashboards you've built and explain how they helped drive business decisions.
✨Demonstrate Analytical Thinking
Be ready to talk about specific instances where you've analysed data to uncover trends or insights. Use the STAR method (Situation, Task, Action, Result) to structure your responses and highlight your analytical skills.
✨Prepare for Technical Questions
Expect questions related to SQL and data extraction techniques. Brush up on your SQL knowledge and be prepared to solve a problem or write a query during the interview to demonstrate your technical proficiency.
✨Communicate Clearly
As a Data Analyst, you'll need to convey complex information in an understandable way. Practice explaining your past projects and findings in simple terms, focusing on how your insights impacted marketing strategies.
