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- Tasks: Manage and optimise paid performance campaigns to drive MQL growth.
- Company: BrightLocal is a dynamic scale-up in the tech and marketing sector.
- Benefits: Enjoy hybrid/remote work options and a flexible contract duration.
- Why this job: Join a fast-paced team and make a real impact on growth strategies.
- Qualifications: B2B SaaS experience with proven results in demand generation and paid ads required.
- Other info: This is a 3-6 month contract, perfect for those looking to gain valuable experience.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the role at BrightLocal. We are currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we are looking for an experienced contractor to:
- Take over paid performance campaigns
- Deliver MQL growth
- Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.
This is a 3-6 month contract - Hybrid/remote from our Brighton office.
Goals of this role:
- Stabilise and improve our paid media performance
- Drive high-quality MQLs to meet growth targets
- Build foundational, scalable lead gen and lifecycle workflows
- Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
Key responsibilities:
- Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt): Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline
- Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
- Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
- Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards
- Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour
- Use HubSpot’s AI-powered content assistant for rapid, high-quality copy production
- Ensure lead routing and enrichment are accurate and documented
- Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
- Design and implement lead scoring models in Hubspot based on BrightLocal’s ICPs
- Run A/B tests on landing pages and lead capture flows
- Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
- Document all workflows, scoring models, and automation logic for smooth handover
What we’re looking for:
- B2B SaaS experience with strong results in demand generation and paid performance
- Experienced in running multiple paid ad campaigns in Google Ads, Meta, and Stack Adapt with proven results of increasing MQLs and reducing CPC and CPL
- Managed successful ad campaigns targeting a US audience, preferred
- Expert-level Hubspot operational user
- Proven track record managing £XXk+ monthly paid budgets
- Able to work independently and hit the ground running
Deliverables we expect:
- Email nurture and lead gen workflow maps & Hubspot implementation
- Fully implemented lead scoring model aligned to BrightLocal’s ICPs
- Attribution and funnel performance dashboard
- Landing page and lead gen asset performance benchmarks
- Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover
Interim Performance & Demand Generation Manager employer: BrightLocal
Contact Detail:
BrightLocal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Performance & Demand Generation Manager
✨Tip Number 1
Familiarise yourself with HubSpot and its AI tools, as this role heavily relies on them. Consider taking a quick online course or watching tutorials to brush up on your skills, especially in setting up workflows and lead scoring models.
✨Tip Number 2
Showcase your experience with paid media campaigns by preparing specific examples of how you've optimised campaigns in the past. Be ready to discuss your strategies for reducing CPL and increasing MQLs during any interviews.
✨Tip Number 3
Network with professionals in the B2B SaaS space, particularly those who have worked with demand generation. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your project documentation and stakeholder communication skills. This role requires clear documentation for smooth handover, so be ready to share how you've successfully managed similar tasks in previous positions.
We think you need these skills to ace Interim Performance & Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS and demand generation. Focus on specific achievements related to paid performance campaigns, such as increasing MQLs or reducing CPL.
Craft a Compelling Cover Letter: In your cover letter, emphasise your expertise with HubSpot and your experience in managing ad campaigns. Mention how you can bridge the gap for BrightLocal while they search for a permanent hire.
Showcase Your Results: Include quantifiable results from previous roles, such as budget management and campaign performance metrics. This will demonstrate your ability to deliver high-quality MQLs and optimise campaigns effectively.
Highlight Relevant Skills: Make sure to mention your skills in lifecycle automation workflows, lead scoring models, and AI-powered content generation. These are crucial for the role and will set you apart from other candidates.
How to prepare for a job interview at BrightLocal
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to demand generation and paid media campaigns. Be prepared to discuss how you've successfully increased MQLs and reduced CPL in your previous roles.
✨Showcase Your HubSpot Expertise
As an expert-level HubSpot user, be ready to explain your experience with setting up lead scoring models and lifecycle automation workflows. Highlight specific examples of how you've leveraged HubSpot's AI tools to enhance campaign performance.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in past campaigns and how you optimised them, particularly in relation to budget reallocations and creative adjustments.
✨Demonstrate Strong Communication Skills
Effective communication is crucial, especially when documenting workflows and reporting to stakeholders. Be prepared to discuss how you've communicated complex data insights to non-technical team members in the past.
