Group Social Media Executive
Group Social Media Executive

Group Social Media Executive

Edinburgh Full-Time 24000 - 36000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create and manage engaging content across social media channels like Instagram, TikTok, and YouTube.
  • Company: Join a vibrant hotel group with stunning locations across Scotland and the Lake District.
  • Benefits: Enjoy flexible working, 30 days holiday, discounts, and wellness rewards.
  • Why this job: Be part of a creative team that brings hotels to life on social media and influences brand strategy.
  • Qualifications: Experience in social media, creativity, attention to detail, and a proactive attitude are essential.
  • Other info: Work remotely with travel to beautiful hotels; enjoy a birthday day off and anniversary gifts.

The predicted salary is between 24000 - 36000 £ per year.

Were looking for a passionate Social Media Executive to help us create and manage engaging content across our channels - Facebook, Instagram, TikTok, YouTube (and future channels). In this role you will get to work across day to day channel management and content creation.

  • Take ownership of scheduling content across channels
  • Create monthly content calendars based on strategies outlined by the Group Marketing Manager and Marketing Director.
  • Work alongside our Group Marketing Executive on content ideas and channels.
  • Support the hotel's strategies in developing and implementing social media strategies to support key focuses.
  • Responsible for content creation across accounts.
  • Respond to comments and messages, and ensure that hotel communications are up to date, working closely with the hotels to achieve this.
  • Support the Marketing Director on the monthly report, owning slides on social media insights
  • Collaborate with internal and external teams, including marketing, PR and digital, to ensure social media aligns with the business goals.
  • You will oversee the proactive social media presence across the collection, 10 hotels and a group account.
  • You will work with hotels to create and manage content, ensuring that messaging is delivered, content is on-brand, and the strategy aligns with the overall commercial goals.
  • Youll bring the hotels to life on key platforms, such as Instagram, Facebook, TikTok, and YouTube, with support from the wider Marketing team.
  • Reporting to the Marketing Director, you will work closely with the Group Marketing Manager and Group Marketing Executive, and an external PR agency to review influencer opportunities.
  • We work off Monday.com to align plans and workload with catch up calls twice a week to align as a team.
  • There are also monthly agency meetings and quarterly face to face meetings.
  • Alongside this, you get to visit the hotels, located in ten stunning locations across Scotland and the Lake District.

THE PERSON:

  • A creative soul with a flair for design and creating wow experiences.
  • Experience with social media.
  • Ability to work cross functionally and build relationships.
  • An attention to detail.
  • Creativity and the ability to generate content ideas.
  • Up to date with the latest industry trends and developments.
  • Proactive in seeking out new content ideas.
  • Driving license preferred.
  • Ability to prioritise tasks and manage time effectively.

THE GOOD STUFF:

  • Flexible working with core hours for the key meetings.
  • Salary up to £30,000 per annum.
  • 30 days of holiday, with additional days available for long service.
  • Accommodation, dining and spa discounts across the collection.
  • You get a day off every year on your birthday.
  • An annual anniversary gift of a complimentary dinner, bed and breakfast stay at one of our hotels.
  • YuLife membership, which gives you health and well-being rewards, shopping vouchers, a wellness hub and virtual GP appointments.
  • Wagestream access - instant access to earned wages when you need them.

THE LOCATION

You will be flexible home/remote-working visiting hotels across the UK on a regular basis to gather content (travel expenses are covered). Our hotels are located across Scotland and in the Lake District.

Closing date: 4th July 2025

Interview dates: 30th June to 18th July, 2025. There will be two rounds of interviews. If selected, the first interview will be with the Marketing Director, and the second interview will be with the wider Marketing team.

If you have the qualities suited to this business; energy, a positive attitude and a zest for life; if this sounds like what you have been looking for then we would like you to interview us. Please apply by telling us about yourself, your experience, hopes & ambitions.

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Contact Detail:

Crerar Hotels Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Group Social Media Executive

✨Tip Number 1

Familiarise yourself with our brand and the hotels we represent. Understanding our unique selling points and the type of content that resonates with our audience will help you stand out during the interview process.

✨Tip Number 2

Showcase your creativity by preparing a mini portfolio of social media content ideas tailored for our hotels. This could include mock posts, captions, or even a content calendar to demonstrate your strategic thinking.

✨Tip Number 3

Stay updated on the latest social media trends and tools. Being able to discuss recent developments in the industry during your interview will show your passion and commitment to the role.

✨Tip Number 4

Prepare to discuss how you would handle engagement on our platforms. Think about strategies for responding to comments and messages, as well as how to maintain a positive online presence for our hotels.

We think you need these skills to ace Group Social Media Executive

Social Media Management
Content Creation
Creative Thinking
Attention to Detail
Content Scheduling
Knowledge of Social Media Trends
Collaboration Skills
Communication Skills
Time Management
Proactive Problem Solving
Graphic Design Skills
Understanding of Marketing Strategies
Ability to Analyse Social Media Insights
Relationship Building

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Use specific examples that demonstrate your creativity and ability to engage audiences across platforms like Instagram, Facebook, TikTok, and YouTube.

Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how it aligns with the company's goals. Mention your understanding of their brand and how you can contribute to their marketing strategies. Be sure to include your hopes and ambitions related to the role.

Showcase Your Creativity: If possible, include a portfolio or links to social media accounts you've managed or contributed to. Highlight any successful campaigns or content that generated engagement, showcasing your flair for design and innovative ideas.

Follow Application Instructions: Carefully read the application instructions provided by the company. Ensure you submit all required documents and adhere to any specified formats or guidelines. This attention to detail will reflect your organisational skills and professionalism.

How to prepare for a job interview at Crerar Hotels

✨Showcase Your Creativity

As a Group Social Media Executive, creativity is key. Prepare to discuss your past projects and how you generated engaging content. Bring examples of your work that demonstrate your flair for design and ability to create 'wow' experiences.

✨Know the Latest Trends

Stay updated with the latest social media trends and developments. Be ready to share your insights on current industry practices and how they can be applied to enhance the hotel's social media presence.

✨Demonstrate Cross-Functional Collaboration

This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with others in previous roles, highlighting your ability to build relationships and work cross-functionally.

✨Prepare for Content Strategy Discussions

Understand the importance of content calendars and strategic planning. Be ready to discuss how you would approach creating monthly content calendars and aligning them with the overall marketing strategy.

Group Social Media Executive
Crerar Hotels
C
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