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For Companies At a Glance
- Tasks: Lead performance marketing across digital channels to boost online sales.
- Company: Join a reputable equestrian brand known for quality products and loyal customers.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a passionate team driving impactful marketing strategies in a niche industry.
- Qualifications: Experience in performance marketing, especially in retail or eCommerce, is essential.
- Other info: Familiarity with Google Ads and Meta platforms is a plus.
The predicted salary is between 43200 - 72000 £ per year.
The Brand
A well-established name in the equestrian industry, this brand offers a range of quality products for riders and horses. With a solid presence in the UK and growing international reach, the business continues to focus on delivering functional, reliable, and stylish products to its customer base. The brand has a loyal following and is committed to steady growth across both retail and eCommerce channels.
The Role
This position will lead the brand’s performance marketing activity across digital channels, including paid search, paid social, affiliates, and display. The role involves planning, executing, and optimising campaigns with the goal of driving online sales and maintaining return on investment. Working closely with internal teams, the successful candidate will oversee day-to-day channel performance, manage budgets, and produce regular reports to support data-driven decision-making.
The Person
We are looking for someone with experience managing performance marketing campaigns in a retail or eCommerce environment. You should be comfortable working with data, confident using platforms such as Google Ads and Meta, and capable of managing multiple channels simultaneously. Strong attention to detail, a methodical approach, and the ability to communicate clearly with different teams are all important. An interest in equestrian products or lifestyle would be helpful but is not essential.
Contact Detail:
WeComm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the equestrian industry and the specific products offered by the brand. Understanding their unique selling points will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Brush up on your performance marketing skills, especially in platforms like Google Ads and Meta. Consider running a small campaign or two to gain hands-on experience, which you can discuss in your interview to showcase your practical knowledge.
✨Tip Number 3
Prepare to discuss your previous experiences managing performance marketing campaigns. Be ready to share specific examples of how you've optimised campaigns for better ROI, as this will highlight your capability to drive results in a similar role.
✨Tip Number 4
Network with professionals in the equestrian and performance marketing fields. Engaging with industry-related groups on social media or attending relevant events can provide valuable insights and connections that may benefit your application.
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in retail or eCommerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how it aligns with the brand's goals. Mention any familiarity with equestrian products, even if it's not essential, to show your interest in the industry.
Showcase Data-Driven Achievements: When detailing your experience, focus on data-driven results. Include metrics such as ROI, conversion rates, and budget management to illustrate your ability to optimise campaigns effectively.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at WeComm
✨Showcase Your Data Skills
Since the role involves managing performance marketing campaigns, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to optimise campaigns and improve ROI in previous roles.
✨Familiarise Yourself with Relevant Platforms
Make sure you know your way around Google Ads and Meta. Brush up on the latest features and best practices for these platforms, as you may be asked to provide insights or strategies during the interview.
✨Demonstrate Your Multi-Channel Management Experience
The job requires managing multiple channels simultaneously. Be ready to share specific examples of how you've successfully juggled different marketing channels and what strategies you employed to ensure each one performed well.
✨Express Your Passion for Equestrian Products
While an interest in equestrian products isn't essential, it can set you apart. If you have any personal experiences or knowledge about the equestrian industry, share them to show your enthusiasm for the brand and its products.
