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- Tasks: Lead performance marketing across digital channels to boost online sales.
- Company: Join a reputable equestrian brand known for quality products and loyal customers.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a passionate team driving impactful marketing strategies in a thriving industry.
- Qualifications: Experience in performance marketing, especially in retail or eCommerce, is essential.
- Other info: Familiarity with Google Ads and Meta platforms is a plus; equestrian interest is welcomed but not required.
The predicted salary is between 36000 - 60000 £ per year.
The Brand A well-established name in the equestrian industry, this brand offers a range of quality products for riders and horses. With a solid presence in the UK and growing international reach, the business continues to focus on delivering functional, reliable, and stylish products to its customer base. The brand has a loyal following and is committed to steady growth across both retail and eCommerce channels.
The Role This position will lead the brand’s performance marketing activity across digital channels, including paid search, paid social, affiliates, and display. The role involves planning, executing, and optimising campaigns with the goal of driving online sales and maintaining return on investment. Working closely with internal teams, the successful candidate will oversee day-to-day channel performance, manage budgets, and produce regular reports to support data-driven decision-making.
The Person We are looking for someone with experience managing performance marketing campaigns in a retail or eCommerce environment. You should be comfortable working with data, confident using platforms such as Google Ads and Meta, and capable of managing multiple channels simultaneously. Strong attention to detail, a methodical approach, and the ability to communicate clearly with different teams are all important. An interest in equestrian products or lifestyle would be helpful but is not essential.
Performance Marketing Lead employer: WeComm
Contact Detail:
WeComm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the equestrian industry and the brand's products. Understanding their offerings will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your experience with performance marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you used, the results achieved, and how you optimised for better performance.
✨Tip Number 3
Brush up on your data analysis skills. Since the role involves making data-driven decisions, being able to interpret campaign metrics and present insights clearly will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the performance marketing field, especially those with experience in retail or eCommerce. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with the equestrian industry and the specific brand you are applying to. Highlight your understanding of their products and values in your application.
Tailor Your CV: Make sure your CV reflects your experience in performance marketing, particularly in retail or eCommerce. Emphasise your skills with platforms like Google Ads and Meta, and include any relevant metrics from past campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing and your ability to drive online sales. Mention specific examples of successful campaigns you've managed and how they relate to the role.
Showcase Data-Driven Decision Making: In your application, provide examples of how you've used data to inform your marketing strategies. This could include discussing how you optimised campaigns based on performance metrics or how you managed budgets effectively.
How to prepare for a job interview at WeComm
✨Showcase Your Data Skills
Since the role involves managing performance marketing campaigns, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to optimise campaigns and drive sales, particularly in retail or eCommerce.
✨Familiarise Yourself with Relevant Platforms
Make sure you know your way around Google Ads and Meta. Be ready to talk about specific campaigns you've run on these platforms, including the strategies you employed and the results you achieved.
✨Demonstrate Your Multi-Channel Management Experience
The role requires managing multiple channels simultaneously. Prepare to discuss how you've successfully juggled different marketing channels in the past, and share any tools or methods you use to stay organised.
✨Express Your Passion for the Brand
While an interest in equestrian products isn't essential, showing enthusiasm for the brand can set you apart. Research the company’s products and values, and be ready to explain why you want to work with them specifically.
