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- Tasks: Lead and optimise paid search campaigns for top fashion and beauty brands.
- Company: Join a boutique London agency known for its creative approach and strong client relationships.
- Benefits: Enjoy flexible working, a supportive culture, and opportunities for professional growth.
- Why this job: Make an impact in a dynamic environment while collaborating with industry leaders.
- Qualifications: Experience with Google Ads, Bing Ads, and social media campaigns is essential.
- Other info: This role offers autonomy and the chance to shape innovative PPC strategies.
The predicted salary is between 43200 - 72000 £ per year.
A boutique London Agency is looking for a Paid Search Account Director to work across ecommerce brands. Due to the size of the agency, you will get freedom and autonomy to do the absolute best work for your clients. This is a very client-facing role, so it is important that you enjoy fostering strong client relationships.
Key Responsibilities:
- Develop and manage high-quality Google Ads and Bing Ads campaigns for clients ensuring they are aligned with their business objectives.
- Provide strategic direction for paid media activities for a variety of exciting brands within the retail space.
- Build and manage paid campaigns on social media platforms, including Meta and TikTok.
- Plan 12-month campaign strategies for each channel and campaign type.
- Execute campaign builds and optimisations across Google Ads, Bing Ads, and Facebook.
- Stay abreast of PPC developments, actively research, test, and propose innovative approaches to enhance PPC services.
- Collaborate on strategies with Managing Directors and Senior leaders.
- Directly manage a PPC Account Executive responsible for administrative tasks.
Skills/Experience:
- Extensive experience working with Google Ads, Bing Ads and Meta. Also proficiency in Google Analytics. PPC experience is the most important as this role has a leaning towards PPC.
- Solid understanding of marketing, both online and offline approaches, with the ability to effectively communicate strategies to clients.
- Working knowledge of PPC, SEO, Web Analytics, and Conversion Rate Optimization (CRO).
- Google Ads, Google Analytics, and Bing Ads qualifications.
- Familiarity with Kenshoo software is preferable.
- Working knowledge of Google Tag Manager and Google Data Studio.
- Proficient organizational skills and a proven ability to execute successful PPC strategies.
- Excellent communication and presentation skills.
This agency really looks after their employees and people stay working there for a long time. They are flexible and have a good work/life balance.
Please apply now for more information!
Contact Detail:
Source Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Account Director
✨Tip Number 1
Network with professionals in the fashion and beauty industry. Attend relevant events or webinars where you can meet potential colleagues or clients. Building relationships in this niche can give you insights into what agencies like ours are looking for.
✨Tip Number 2
Familiarise yourself with the latest trends in PPC, especially within the retail sector. Follow industry blogs, join forums, and participate in discussions to stay updated. This knowledge will help you stand out during interviews and show your passion for the field.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to explain your strategies, the tools you used, and the results achieved. Demonstrating your hands-on experience with Google Ads and Bing Ads will be crucial in showcasing your expertise.
✨Tip Number 4
Practice your communication skills, as this role is client-facing. Role-play scenarios where you present campaign strategies or results to clients. Being able to convey complex information clearly and confidently will be key to succeeding in this position.
We think you need these skills to ace Paid Search Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience with Google Ads, Bing Ads, and Meta. Emphasise any specific campaigns you've managed that align with the fashion and beauty sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and how you enjoy fostering client relationships. Mention your strategic approach to campaign management and any innovative methods you've implemented in past roles.
Showcase Relevant Skills: Clearly outline your proficiency in Google Analytics, PPC, SEO, and Conversion Rate Optimization (CRO). If you have experience with Kenshoo or Google Tag Manager, be sure to include that as well.
Highlight Communication Skills: Since this role is client-facing, demonstrate your excellent communication and presentation skills. Provide examples of how you've effectively communicated strategies to clients in previous positions.
How to prepare for a job interview at Source
✨Showcase Your PPC Expertise
Make sure to highlight your extensive experience with Google Ads, Bing Ads, and Meta during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved.
✨Demonstrate Client Relationship Skills
Since this role is client-facing, it's crucial to convey your ability to build and maintain strong client relationships. Share examples of how you've successfully collaborated with clients in the past and how you approach understanding their needs.
✨Stay Updated on Industry Trends
The agency values innovation, so be ready to discuss recent developments in PPC and any new strategies you've researched or tested. Showing that you're proactive about staying informed will impress your interviewers.
✨Prepare for Strategic Discussions
Expect to engage in conversations about campaign strategies and how you would approach planning for various brands. Think about how you would develop a 12-month strategy for a client and be ready to share your thought process.
