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- Tasks: Shape marketing strategies and campaigns for innovative fintech products.
- Company: Join a fast-growing tech startup at the forefront of crypto and finance.
- Benefits: Enjoy flexible work options, creative freedom, and a vibrant team culture.
- Why this job: Be a storyteller while driving user engagement and loyalty in a dynamic industry.
- Qualifications: 3-5 years in product marketing, preferably in fintech or tech startups.
- Other info: Bonus points for knowledge in DeFi and Web3!
The predicted salary is between 36000 - 60000 £ per year.
As a Product Marketing Manager, you’ll shape the narrative, go-to-market strategy, and lifecycle campaigns on our client's platform. Acting as the customer’s advocate, you’ll connect product, growth, and creative teams to develop engaging, data-driven stories and campaigns that boost adoption, loyalty, and trust. This role blends the strategic vision of a product leader with the creative flair of a storyteller.
Key Responsibilities
- Strategy & Positioning: Own the product marketing roadmap for spot trading and crypto card verticals. Develop distinctive messaging and value propositions to stand out in a competitive landscape. Refine user personas, use cases, and customer journeys to align with market needs.
- Launch Execution: Spearhead go-to-market plans for new features and products, collaborating with product, design, communications, and growth teams. Create compelling marketing materials for web, email, social media, in-app, and video channels. Work with PR, content, and community teams to maximize external launch impact.
- Market & Customer Insights: Conduct market research, competitive analysis, and user feedback to guide strategy. Perform interviews, surveys, and usability tests to uncover insights for product and messaging enhancements. Stay informed on industry trends to keep strategies relevant.
- Growth & Retention: Collaborate with lifecycle and growth teams to design campaigns that drive user acquisition and retention. Enhance onboarding experiences and conversion funnels through data-driven testing. Promote engagement through innovative features, rewards, and crypto card incentives.
- Performance & Reporting: Establish KPIs to evaluate marketing campaign success. Monitor and analyse performance using tools like GA4, Mixpanel, Amplitude, or equivalent. Rapidly iterate strategies based on data insights and user feedback.
Profile Requirements
- 3-5 years of product marketing experience, preferably in fintech, crypto, or fast-growing tech startups.
- Demonstrated success in launching and growing B2C financial products or platforms.
- Deep knowledge of centralized exchanges, crypto spot trading, and payment card systems.
- Exceptional communication and copywriting skills, with the ability to distill complex concepts into compelling narratives.
- Collaborative mindset, with a track record of thriving in cross-functional, fast-paced settings.
- Strong analytical skills, with expertise in marketing analytics and user research.
- Experience in regulated industries or financial services is advantageous.
- Bonus: Knowledge of DeFi, Web3 wallets, or community-driven growth strategies.
Interested? Apply NOW or drop me a DM and let's connect!
Product Marketing Manager employer: MCG Talent
Contact Detail:
MCG Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in fintech and crypto. Understanding the competitive landscape will help you articulate how your skills align with the needs of the role and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in product marketing, especially those in fintech or crypto. Engaging with industry experts can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that showcase your ability to blend strategy with creativity. Highlighting your past successes in launching B2C financial products will make you stand out as a strong candidate.
✨Tip Number 4
Brush up on your analytical skills and be ready to discuss how you've used data to drive marketing decisions. Familiarity with tools like GA4 or Mixpanel will show that you're equipped to measure and optimise campaign performance effectively.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your journey in product marketing. Highlight specific achievements that demonstrate your ability to shape narratives and execute go-to-market strategies, especially in fintech or tech startups.
Showcase Relevant Experience: In your CV, focus on your product marketing experience, particularly in launching B2C financial products. Use metrics to quantify your success, such as user acquisition rates or campaign performance improvements.
Highlight Analytical Skills: Since the role requires strong analytical skills, mention any experience you have with tools like GA4, Mixpanel, or Amplitude. Provide examples of how you've used data to inform marketing strategies or improve user experiences.
How to prepare for a job interview at MCG Talent
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the product and its market. Familiarise yourself with the company's platform, its features, and how it stands out in the fintech and crypto space. This will help you articulate your vision for the product marketing roadmap.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss how you can translate complex concepts into engaging content that resonates with users and drives adoption.
✨Demonstrate Analytical Prowess
Highlight your experience with marketing analytics tools like GA4 or Mixpanel. Be prepared to discuss how you've used data to inform your strategies and improve campaign performance. Showing that you can back up your decisions with data will impress your interviewers.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Share examples of successful collaborations from your previous roles, emphasising your ability to thrive in fast-paced environments. Discuss how you can bridge the gap between product, design, and growth teams to achieve common goals.
