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For Companies At a Glance
- Tasks: Lead product marketing strategies and create engaging campaigns to drive customer loyalty.
- Company: Join a dynamic fintech company at the forefront of innovation in financial services.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be the voice of the customer and shape impactful marketing strategies in a vibrant team culture.
- Qualifications: Ideal candidates have experience in FS, fintech, or crypto with a flair for storytelling.
- Other info: Collaborate with cross-functional teams and leverage data insights to enhance user engagement.
The predicted salary is between 28800 - 48000 £ per year.
As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services. You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller. Ideal background is FS/Fintech/Crypto.
Responsibilities
- Strategy & Positioning
- Develop and own the product marketing roadmap for assigned product lines
- Create clear, differentiated messaging and value propositions to stand out in competitive markets
- Define and refine target audiences, user personas, and customer journeys to inform marketing strategies
- Launch Execution
- Lead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growth
- Produce engaging marketing assets for channels such as websites, email, social media, in-app content, and video
- Partner with PR, content, and community teams to amplify launches and maximize external impact
- Customer Insights & Market Intelligence
- Conduct market research, competitive analysis, and user feedback studies to shape product and marketing strategies
- Perform customer interviews, surveys, and usability tests to uncover actionable insights
- Translate insights into recommendations for product improvements and messaging optimization
- Growth & Retention
- Collaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retention
- Optimize onboarding processes and conversion funnels through data-driven experiments
- Identify opportunities to enhance user engagement through new features, promotions, or incentives
- Performance & Reporting
- Establish key performance indicators (KPIs) to evaluate the success of marketing initiatives
- Monitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
- Iterate on strategies based on data insights and customer feedback to continuously improve outcomes
Contact Detail:
MCG Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in fintech and crypto. Understanding the market landscape will not only help you speak confidently about the industry but also demonstrate your passion and commitment to potential employers.
✨Tip Number 2
Network with professionals in the product marketing space, especially those who have experience in fintech or crypto. Attend industry events, webinars, or join relevant online communities to build connections that could lead to job opportunities.
✨Tip Number 3
Showcase your ability to blend data-driven insights with creative storytelling. Prepare examples of past campaigns where you've successfully used customer insights to shape marketing strategies, as this is a key aspect of the role.
✨Tip Number 4
Stay updated on analytics tools like Google Analytics or Mixpanel. Being proficient in these platforms will allow you to effectively monitor campaign performance and make data-driven decisions, which is crucial for the Product Marketing Manager role.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within FS, Fintech, or Crypto. Use specific examples that demonstrate your ability to develop go-to-market strategies and create compelling messaging.
Craft a Strong Cover Letter: In your cover letter, express your passion for product marketing and how your background aligns with the role. Mention specific campaigns you've led and the impact they had on customer engagement and retention.
Showcase Data-Driven Success: Include metrics and KPIs from previous roles to illustrate your success in driving adoption and engagement. Highlight any experience with analytics platforms like Google Analytics or Mixpanel to show your analytical skills.
Demonstrate Collaboration Skills: Emphasise your ability to work cross-functionally with teams such as product, design, and growth. Provide examples of how you’ve successfully collaborated to launch products or features, showcasing your teamwork and communication skills.
How to prepare for a job interview at MCG Talent
✨Know Your Product Inside Out
As a Product Marketing Manager, it's crucial to have a deep understanding of the products you'll be marketing. Familiarise yourself with the features, benefits, and unique selling points of the products, especially in the FS/Fintech/Crypto space. This knowledge will help you articulate compelling value propositions during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing go-to-market strategies and how you've successfully positioned products in competitive markets. Be ready to share specific examples of past campaigns you've led, focusing on the strategic decisions you made and the outcomes achieved.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with market research and analytics. Discuss how you've used customer insights and data to inform marketing strategies and improve product offerings. Being able to showcase your analytical skills will resonate well with the interviewers.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be prepared to talk about your experience collaborating with product, design, and growth teams. Share examples of how you've effectively communicated and coordinated efforts to launch successful marketing campaigns.
