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- Tasks: Join us as a Digital Marketing Assistant to manage PPC and social media campaigns.
- Company: We're a leading Personal Injury law firm with a 96.96% success rate, dedicated to helping clients.
- Benefits: Enjoy flexible working options and the chance to make a real impact in people's lives.
- Why this job: Be part of a passionate team that values performance marketing and client support.
- Qualifications: 1+ years in digital marketing, experience with PPC, and a strong understanding of social media best practices.
- Other info: Opportunity to grow your skills in a supportive environment focused on legal services.
The predicted salary is between 28800 - 43200 £ per year.
Outstanding Results, 96.96% Success Rate* Highly Qualified Specialist Personal Injury Solicitors We are a specialist Personal Injury and Clinical Negligence law firm looking for a digitally savvy Marketing Assistant with experience in PPC advertising and social media to help drive lead generation and brand engagement. We are looking for someone passionate about performance marketing who wants to make a tangible difference in people’s lives by helping to promote legal services that support injured individuals and their families. You will support the planning, execution, and optimisation of PPC and social media campaigns aimed at attracting potential claimants, increasing website conversions, and enhancing our online presence. Job Description: Assist in managing and optimising paid advertising campaigns (Google Ads, Meta Ads, Bing) focused on lead generation for Personal Injury and Clinical Negligence services Conduct keyword research relevant to legal search terms and develop compelling ad copy that aligns with regulatory standards Support campaign tracking using UTM parameters, Google Analytics 4, and conversion tools (e.g. call tracking software, CRM) Help grow and develop the firm’s social media presence, producing content that is both professional and accessible Schedule and publish posts across a range of social media platforms, ensuring compliance with legal sector tone and guidelines Monitor campaign performance, prepare regular reports, and suggest improvements based on data analysis Collaborate with the wider organisation on content for landing pages, blogs, and client success stories Stay up to date with trends in digital marketing and advertising rules relating to legal services (e.g. SRA guidance, Google Ads policy for legal content) Stay up to date with competitor spend and activity, trends, and new platforms or ad formats Person Specification 1+ years’ experience a digital marketing role Experience running PPC or paid social campaigns Strong understanding of PPC fundamentals Understanding of social media platform best practices Excellent written English and attention to detail Comfortable using analytics tools to report on performance Empathetic and client-focused mindset Organised and methodical Experience working in a legal or regulated professional services environment Familiarity with SRA or ASA advertising guidelines Basic knowledge of legal terminology (especially around personal injury and negligence) NOTE: This job description is not intended to be all-inclusive. Employees may be requested to perform other related duties to meet the ongoing needs of the organisation. How To Apply: Please send letters of application detailing your relevant experience and a copy of your CV to:- Or by post: Harris Fowler Solicitors 6-7 Hammet Street Taunton Somerset TA1 1RZ *Cases issued and finished between 01.01.2019 and 31.12.2019 *Cases issued and finished between 01.01.2019 and 31.12.2019 #J-18808-Ljbffr
Digital Marketing Assistant employer: Harris Fowler Personal Injury Solicitors
Contact Detail:
Harris Fowler Personal Injury Solicitors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant
✨Tip Number 1
Familiarise yourself with the legal sector, especially personal injury and clinical negligence. Understanding the nuances of this field will not only help you in your role but also impress the hiring team at StudySmarter.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and PPC advertising. This knowledge will enable you to contribute fresh ideas during interviews and demonstrate your passion for performance marketing.
✨Tip Number 3
Network with professionals in the legal and digital marketing fields. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on, particularly those involving PPC or social media. Being able to articulate your successes and learnings will showcase your hands-on experience and suitability for the role.
We think you need these skills to ace Digital Marketing Assistant
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight your experience in PPC advertising and social media. Use specific examples from your past roles that demonstrate your skills and achievements in these areas.
Showcase Relevant Experience: In your cover letter, emphasise your 1+ years of experience in digital marketing. Discuss any campaigns you've managed, particularly those related to lead generation or the legal sector, to show you understand the unique challenges of this role.
Highlight Analytical Skills: Since the role requires using analytics tools, mention your familiarity with Google Analytics 4 and any other relevant tools. Provide examples of how you've used data to optimise campaigns and improve performance.
Demonstrate Empathy and Client Focus: Given the nature of the firm’s work, it's important to convey your empathetic approach. Share experiences where you've successfully engaged with clients or contributed to client-focused projects, showing that you understand the importance of supporting individuals in need.
How to prepare for a job interview at Harris Fowler Personal Injury Solicitors
✨Showcase Your PPC Knowledge
Be prepared to discuss your experience with PPC advertising in detail. Highlight specific campaigns you've managed, the tools you used, and the results achieved. This will demonstrate your understanding of the fundamentals and your ability to drive lead generation.
✨Demonstrate Social Media Savvy
Since the role involves managing social media presence, come equipped with examples of content you've created or campaigns you've run. Discuss how you ensured compliance with legal guidelines while still engaging the audience effectively.
✨Familiarise Yourself with Legal Terminology
Brush up on basic legal terminology, especially around personal injury and negligence. This will not only help you understand the context better but also show your potential employer that you're serious about the role and the industry.
✨Prepare for Data-Driven Discussions
Expect to talk about how you track and analyse campaign performance. Be ready to explain how you've used tools like Google Analytics and UTM parameters to optimise campaigns and report on their success.
