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- Tasks: Lead exciting digital marketing campaigns that engage and inform customers across various channels.
- Company: Join a global tech powerhouse known for innovation and customer-centric solutions.
- Benefits: Enjoy a competitive pay rate, hybrid work options, and the chance to grow in a dynamic environment.
- Why this job: Be part of a creative team that values your ideas and drives real impact in advertising.
- Qualifications: Bring your B2B marketing experience and knowledge of CRM tools to the table.
- Other info: This is a 7-month temp contract based in London with flexible working arrangements.
The predicted salary is between 100000 - 140000 £ per year.
My Client is a Global Tech Consumer Powerhouse. They are looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight their customers and deepen their relationship with Adverts. My client's Advertising Solutions division is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. You will build cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for the target audience. My client is looking for a Digital Marketing Manager to join their growing outbound marketing team and reach customers, current and prospective, with stories and facts about my client's Ad Solutions division across a variety of channels: including email, mobile, and Ads UI.
Key job responsibilities:
- Plan, design, and execute cross-channel marketing initiatives that drive adoption of Ads solutions.
- Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
- Partner with program owners and own the channel strategy to iterate and test different ways to communicate key messages.
- Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
- Optimise against key metrics including CTR, open rates, attribution metrics, and engagement.
- Leverage in-house CRM tools to increase campaign performance.
- Track best practices, monitor industry trends, and make recommendations.
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
To be considered you must have:
- Experience in B2B, digital advertising, and ad-tech products/services.
- Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools.
- Strong execution capability with highest standards in a rapidly evolving business.
- Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research.
- The ability to comfortably and confidently work with both technical and non-technical individuals.
- Strong understanding of SQL and data processing tools.
- Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation.
- Basic SQL knowledge.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Business, Marketing, or other related area.
Digital Marketing Manager employer: Career Moves Group I B Corp™
Contact Detail:
Career Moves Group I B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and advertising technology. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our Ad Solutions division.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience with B2B and ad-tech products. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your skills with marketing automation tools like Marketo or Salesforce Marketing Cloud. Being proficient in these platforms will demonstrate your readiness to hit the ground running in our fast-paced environment.
✨Tip Number 4
Prepare to discuss specific examples of successful cross-channel campaigns you've managed. Highlighting your analytical skills and ability to optimise campaigns based on key metrics will show us that you're the right fit for the role.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B and ad-tech. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the client's Ad Solutions division. Mention specific campaigns or projects you've worked on that align with their goals.
Showcase Analytical Skills: In your application, emphasise your analytical skills and experience with metrics like CTR and engagement rates. Provide examples of how you've used data to optimise marketing campaigns in the past.
Highlight Cross-Channel Experience: Demonstrate your ability to work across various channels by providing examples of successful multi-channel campaigns you've managed. This will show your versatility and understanding of integrated marketing strategies.
How to prepare for a job interview at Career Moves Group I B Corp™
✨Showcase Your Analytical Skills
As a Digital Marketing Manager, you'll need to demonstrate your ability to analyse data and derive insights. Be prepared to discuss specific examples of how you've used analytics tools to optimise campaigns and improve performance metrics like CTR and engagement.
✨Familiarise Yourself with Marketing Automation Tools
Since the role requires experience with tools like Marketo or Salesforce Marketing Cloud, make sure you can speak confidently about your experience with these platforms. Highlight any successful campaigns you've executed using these tools and the results achieved.
✨Understand Cross-Channel Strategies
The job involves planning and executing cross-channel marketing initiatives. Be ready to discuss your approach to integrating different channels and how you've tailored messaging for various audiences in past roles.
✨Communicate Clearly and Effectively
Strong communication skills are essential for this position. Prepare to articulate your strategies and campaign performances clearly. Consider practising how you would present complex ideas to both technical and non-technical stakeholders.
