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For Companies At a Glance
- Tasks: Lead growth marketing strategies to drive customer acquisition and revenue.
- Company: Join a dynamic team focused on ambitious growth in the US, EU, and GCC markets.
- Benefits: Enjoy competitive salary, professional growth, 25+ days holiday, and staff discounts.
- Why this job: This is a career-defining role with opportunities for creativity and innovation in marketing.
- Qualifications: 8+ years in growth marketing, with leadership experience and strong analytical skills required.
- Other info: Must attend Northampton Office 2-3 days a week.
The predicted salary is between 48000 - 84000 £ per year.
Job Overview
We are looking for ambitious candidates with a proven track record of delivering above-average growth and managing multi-million-pound budgets.
The Head of Growth Marketing will be responsible for developing and executing scalable marketing strategies that drive significant business growth. This role requires a blend of data-driven decision-making, creative marketing strategies, and team leadership. The ideal candidate will be highly analytical, passionate about customer acquisition, and experienced in leading cross-functional teams to deliver measurable results.
In return, we’re offering a career-defining opportunity to devise strategies to deliver against our ambitious plans in the US, EU and GCC.
Key Responsibilities
Growth Strategy Development
- Lead the creation and execution of a comprehensive growth marketing strategy that supports business objectives and drives customer acquisition, retention, and revenue growth.
- Identify new growth opportunities, optimize existing channels, and align marketing efforts with business goals.
- Stay ahead of industry trends, emerging technologies, and best practices to keep the growth strategy innovative and competitive.
Cross-Channel Marketing Execution
- Oversee and manage all growth marketing channels, including but not limited to digital advertising (e.g., paid search, paid social), email marketing, affiliate programs, referral programs, and partnerships.
- Implement and optimize A/B testing across marketing channels to continuously refine messaging, creative, and targeting for maximum ROI.
Customer Acquisition & Retention
- Focus on driving high-quality acquisition campaigns, improving customer acquisition costs (CAC), and increasing lifetime value (LTV).
- Lead retention and engagement campaigns to increase repeat customer rates and brand loyalty.
- Analyse customer segmentation, user behaviour, and conversion metrics to drive more effective campaigns.
Data Analysis, Reporting & Measurement
- Establish KPIs for growth marketing performance and track campaign performance, adjusting strategies based on data insights.
- Regularly report on growth metrics to the CEO, and other senior stakeholders, highlighting key achievements, challenges, and opportunities.
- Utilise advanced measurement methodologies such as econometrics to provide a deeper understanding of channel performance.
- Conduct in-depth market and competitive analysis to identify trends, optimise marketing spend, and improve customer targeting.
Team Leadership & Collaboration
- Lead and mentor a growing team of marketing professionals, fostering a culture of creativity, innovation, and accountability.
- Collaborate with cross-functional teams including Product, Sales, and Data Analytics to align growth strategies with product development, sales funnels, and overall company objectives.
- Manage external agencies and vendors as needed to execute marketing strategies.
Budget Management
- Own and manage the growth marketing budget, ensuring cost-effective allocation of resources across different marketing channels.
- Continuously monitor and optimise the marketing spend to ensure the best possible ROI.
Qualifications
Experience:
- 8+ years of experience in growth marketing, digital marketing, or performance marketing, with at least 3-5 years in a leadership role.
- Proven track record of scaling growth in a fast-paced environment (preferably in retail eCommerce).
- Experience of expanding into international markets, specifically the US is desirable
- Hands-on experience managing multi-channel campaigns and optimising them for maximum ROI.
- Strong knowledge of analytics tools (e.g., Google Analytics, Power Bi,) and marketing platforms (Google, Meta, Awin etc)
- Expert in the latest digital marketing techniques, trends and developments across, but not limited to, Google, Meta, TikTok, Programmatic, Affiliates, Measurement, Privacy.
Skills:
- Strong leadership, management, and team-building skills.
- Excellent analytical skills with the ability to make data-driven decisions and present insights to senior stakeholders.
- Outstanding written and verbal communication skills.
- Ability to think strategically and execute tactically in a fast-moving environment.
- Expertise in CRM tools, lead nurturing, and lifecycle marketing.
Education:
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
What We Offer
- Competitive salary based on experience
- Opportunities for professional growth and development.
- Collaborative and inclusive team culture.
- 25 days holiday (rising to 28 with service) + bank holidays
- Enhanced maternity & paternity pay
- 24/7 Employee Assistance Programme
- 2 Volunteer days per year
- Birthday day off
- Summer Hours
- Early finish on payday Fridays
- Staff discount
Please note that you will need to be able to attend our Northampton Office in person a minimum of 2-3 days per week
My 1st Years | Head of Growth Marketing employer: My 1st Years
Contact Detail:
My 1st Years Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land My 1st Years | Head of Growth Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in growth marketing, especially in eCommerce. Understanding what strategies are currently driving success in the industry will help you stand out as a knowledgeable candidate.
✨Tip Number 2
Showcase your experience with data analysis tools like Google Analytics and Power BI. Being able to discuss specific metrics you've improved or campaigns you've optimized will demonstrate your analytical skills and data-driven mindset.
✨Tip Number 3
Highlight any experience you have with international market expansion, particularly in the US. This is a key aspect of the role, and sharing relevant examples will show that you understand the challenges and opportunities involved.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully managed cross-functional teams in the past. Providing concrete examples of how you've fostered collaboration and innovation will resonate well with our team-oriented culture.
We think you need these skills to ace My 1st Years | Head of Growth Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing, especially any leadership roles. Focus on quantifiable achievements, such as revenue growth or successful campaigns, to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer acquisition and data-driven decision-making. Mention specific strategies you've implemented in the past that align with the responsibilities of the Head of Growth Marketing role.
Showcase Analytical Skills: Emphasize your analytical skills by providing examples of how you've used data to drive marketing decisions. Mention any tools you are proficient in, like Google Analytics or Power BI, to strengthen your application.
Highlight Team Leadership Experience: Discuss your experience in leading and mentoring teams. Provide examples of how you've fostered a culture of creativity and accountability, as this is crucial for the role.
How to prepare for a job interview at My 1st Years
✨Showcase Your Growth Marketing Experience
Be prepared to discuss your previous roles in growth marketing, especially any leadership positions. Highlight specific campaigns you've led that resulted in significant growth, and be ready to share metrics that demonstrate your success.
✨Demonstrate Analytical Skills
Since the role requires strong analytical capabilities, come equipped with examples of how you've used data to drive marketing decisions. Discuss the tools you’ve used, such as Google Analytics or Power BI, and how they helped you optimize campaigns.
✨Discuss Cross-Channel Strategies
The Head of Growth Marketing will oversee multiple channels. Be ready to explain your experience with various marketing channels like digital advertising, email marketing, and affiliate programs. Share how you’ve integrated these channels for cohesive campaigns.
✨Prepare for Team Leadership Questions
As a leader, you’ll need to inspire and manage a team. Think about your leadership style and prepare to discuss how you’ve mentored team members in the past. Provide examples of how you fostered creativity and accountability within your teams.
