Conversion Rate Optimisation (CRO) Manager
Conversion Rate Optimisation (CRO) Manager

Conversion Rate Optimisation (CRO) Manager

Birmingham Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead optimisation strategies and manage testing roadmaps for top brands.
  • Company: Join In Digital, one of the UK's Best Workplaces, known for its vibrant culture.
  • Benefits: Enjoy hybrid work, bonuses, team socials, and a subsidised gym membership.
  • Why this job: Shape impactful digital journeys while working with big-name clients in a supportive environment.
  • Qualifications: 3+ years in CRO or UX optimisation with strong data analysis skills required.
  • Other info: Work from a lively Covent Garden office with a private bar and great coffee.

The predicted salary is between 36000 - 60000 £ per year.

We’re In Digital – one of the UK’s Best Workplaces – and we’re on the lookout for a CRO Manager to lead game-changing optimisation strategies for some of the most exciting brands in the world. You’ll work directly with clients like the Financial Times, The Independent, and Experian, managing experimentation roadmaps, leading a team of CRO specialists, and shaping impactful digital journeys.

What You’ll Be Doing:

  • Own and lead testing strategies and CRO roadmaps for multiple clients across sectors
  • Use tools like Optimizely, VWO, Piano or Zephr to design, run and evaluate A/B and multivariate tests
  • Translate data into insights using GA4 (must-have), Amplitude, Mixpanel, and Adobe Analytics
  • Collaborate with front-end developers, UX designers, and strategists to bring tests to life
  • Coach and develop a growing CRO team, helping shape the future of In Digital’s optimisation offering
  • Build strong client relationships as a trusted advisor on all things experimentation and UX

What You’ll Bring:

  • 3+ years in CRO or UX optimisation, ideally agency-side
  • Solid experience with testing platforms (Optimizely, VWO, etc.) and data tools (GA4 is essential)
  • Analytical mindset: you’re confident with data, statistics, and experimentation principles
  • Excellent communication and client-handling skills
  • Bonus: knowledge of HTML/CSS/JS (but don’t worry, we’ve got front-end devs to support you)

Why Join Us?

  • Award-winning culture: Certified Great Place to Work, with a focus on well-being and personal development
  • Covent Garden office: Work from a vibrant central London space with a private bar, great coffee, and plenty of spots to eat
  • Big-name clients, startup spirit: Get the best of both worlds – large client exposure with the agility of a boutique agency
  • Work-life flexibility: Hybrid setup and working-from-abroad
  • Growth and impact: Be at the forefront of experimentation strategy, with a clear path to leadership
  • Twice-yearly bonuses, regular team socials, subsidised gym membership, and more

Conversion Rate Optimisation (CRO) Manager employer: JR United Kingdom

At In Digital, we pride ourselves on being one of the UK’s Best Workplaces, offering a vibrant and award-winning culture that prioritises well-being and personal development. Located in Birmingham, our team enjoys a hybrid work setup, allowing for flexibility while collaborating with prestigious clients like the Financial Times and Experian. With a strong focus on employee growth, you will have the opportunity to lead a talented CRO team and shape impactful digital strategies in a supportive environment that values innovation and creativity.
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Contact Detail:

JR United Kingdom Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Conversion Rate Optimisation (CRO) Manager

✨Tip Number 1

Familiarise yourself with the tools mentioned in the job description, like Optimizely and GA4. Having hands-on experience or even a solid understanding of these platforms will give you an edge during interviews.

✨Tip Number 2

Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past roles. Be ready to discuss specific A/B tests you've conducted and the insights gained from them.

✨Tip Number 3

Network with professionals in the CRO and UX optimisation fields. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the position at In Digital.

✨Tip Number 4

Prepare to discuss your approach to team leadership and coaching. In this role, you'll be managing a team, so demonstrating your ability to develop others will be crucial during the interview process.

We think you need these skills to ace Conversion Rate Optimisation (CRO) Manager

Conversion Rate Optimisation (CRO)
A/B Testing
Multivariate Testing
Google Analytics 4 (GA4)
Data Analysis
Optimizely
VWO
Piano
Zephr
Client Relationship Management
Team Leadership
UX Design Principles
Statistical Analysis
Communication Skills
HTML/CSS/JavaScript Knowledge

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRO Manager. Familiarise yourself with key concepts like A/B testing, data analysis, and client relationship management.

Tailor Your CV: Highlight your relevant experience in CRO or UX optimisation, especially any work with tools like Optimizely or GA4. Use specific examples to demonstrate your analytical mindset and communication skills.

Craft a Compelling Cover Letter: In your cover letter, express your passion for optimisation and how your background aligns with In Digital's goals. Mention your experience with big-name clients and your ability to lead a team effectively.

Showcase Your Data Skills: Since the role requires strong analytical skills, consider including a brief section in your application that outlines your proficiency with data tools and any successful projects where you translated data into actionable insights.

How to prepare for a job interview at JR United Kingdom

✨Showcase Your Analytical Skills

As a CRO Manager, you'll need to demonstrate your analytical mindset. Be prepared to discuss specific examples of how you've used data and statistics to drive optimisation strategies in previous roles.

✨Familiarise Yourself with Key Tools

Make sure you know the ins and outs of tools like Optimizely, VWO, and GA4. During the interview, mention any hands-on experience you have with these platforms and how you've leveraged them to achieve results.

✨Highlight Team Collaboration

Collaboration is key in this role. Share experiences where you've worked closely with front-end developers, UX designers, or strategists to implement successful tests. This will show your ability to lead and work within a team.

✨Build Client Relationship Examples

Since building strong client relationships is crucial, prepare anecdotes that illustrate your communication skills and how you've acted as a trusted advisor in past roles. This will help convey your client-handling abilities.

Conversion Rate Optimisation (CRO) Manager
JR United Kingdom
J
  • Conversion Rate Optimisation (CRO) Manager

    Birmingham
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-06-20

  • J

    JR United Kingdom

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