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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage client relationships for diverse campaigns.
- Company: Join a dynamic digital agency focused on empowering clients through innovative tech solutions.
- Benefits: Enjoy a collaborative environment, competitive salary, and ongoing learning opportunities.
- Why this job: Be part of a creative team making a real impact in the digital marketing space.
- Qualifications: 3-5 years in digital marketing with strong SEO, PPC, and analytics skills required.
- Other info: Bonus skills include familiarity with HTML, CSS, and graphic design tools.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Us
We are a full-service Digital Agency offering high-impact digital solutions in Web Design & Development, E-commerce, Mobile Apps, CRM, and Managed IT Services including 24/7 hosting and helpdesk support. Our mission is to empower our clients through technology and creativity, delivering consistent value and innovation.
The Role
We are seeking a versatile and experienced Head of Marketing to join our growing team. This client-facing role will service a portfolio of recurring business clients and will be responsible for the strategy, execution, and performance of various digital marketing activities. The ideal candidate is an all-rounder with a solid foundation in SEO, Pay-Per-Click (PPC), social media marketing, content creation, and marketing analytics, who thrives in a collaborative environment and can confidently manage client expectations.
Key Responsibilities
- Client Management & Strategy
- Serve as the primary point of contact for recurring clients on all digital marketing-related matters.
- Build and maintain strong client relationships through regular updates, performance reviews, and strategic recommendations.
- Understand each client's business goals and translate them into effective marketing strategies.
- Collaborate with internal teams (design, development, content) to execute campaigns.
- Digital Campaign Management
- Plan, launch, and manage digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, TikTok.
- Monitor KPIs such as CTR, CPC, conversion rates, and ROAS, making recommendations for improvement.
- Conduct keyword research and competitor analysis to refine SEO and paid strategies.
- SEO & Website Optimization
- Perform technical SEO audits and implement on-page and off-page SEO strategies.
- Work with the development team to improve site speed, mobile responsiveness, and user experience.
- Optimize content structure, metadata, and internal linking to improve rankings.
- Content Creation & Social Media
- Develop and manage content calendars for multiple brands.
- Create engaging static and video content for social platforms and websites.
- Schedule, publish, and monitor social media posts; respond to engagement as needed.
- Email Marketing & CRM
- Design and execute email marketing campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
- Create automated workflows for lead nurturing and customer retention.
- Analyze open rates, click-through rates, and conversions to optimize future campaigns.
- Performance Tracking & Reporting
- Generate weekly/monthly reports using tools such as Google Analytics, Tag Manager, Facebook Pixel, etc.
- Conduct A/B testing and share actionable insights to improve campaign performance.
- Track and report on SEO performance, paid ad results, email metrics, and social media engagement.
What We Offer
- Opportunity to work on diverse and recurring client portfolios.
- A collaborative and creative work environment.
- Competitive salary based on experience.
- Ongoing learning and development opportunities.
Required Skills & Experience
- Minimum 3-5 years of hands-on experience in a digital agency with a client-facing component.
- Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
- Proficient in marketing analytics, data interpretation, and performance reporting.
- Experience using WordPress, Webflow, or similar CMS platforms.
- Competency with graphic design tools such as Canva and Adobe Creative Suite.
- Solid understanding of email marketing tools and CRM platforms.
- Excellent communication, presentation, and time management skills.
Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.
Head of Marketing | Web Division employer: DevFinders
Contact Detail:
DevFinders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing | Web Division
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. This will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in client-facing roles. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in strategy, execution, and results. Being able to share concrete examples will showcase your expertise and problem-solving skills.
✨Tip Number 4
Research our company and its clients thoroughly. Understanding our mission and the types of businesses we work with will allow you to tailor your approach and demonstrate how you can add value to our team.
We think you need these skills to ace Head of Marketing | Web Division
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, PPC, and client management. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention how your skills align with their needs and provide examples of past successes.
Showcase Your Analytical Skills: In your application, emphasise your experience with marketing analytics and performance tracking. Include specific metrics or results from previous campaigns to illustrate your ability to drive results.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you successfully collaborated with designers, developers, or content creators to achieve marketing goals.
How to prepare for a job interview at DevFinders
✨Know Your Digital Marketing Fundamentals
Make sure you have a solid grasp of SEO, PPC, social media marketing, and analytics. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to client success.
✨Showcase Your Client Management Skills
Since this role involves client-facing responsibilities, be ready to share examples of how you've built and maintained strong client relationships. Highlight your communication skills and ability to manage expectations effectively.
✨Demonstrate Your Analytical Mindset
Prepare to discuss how you track and report on campaign performance. Familiarise yourself with tools like Google Analytics and be ready to explain how you've used data to drive marketing decisions and improve results.
✨Be Creative with Content Ideas
Think about innovative content strategies you've developed in the past. Be ready to share examples of engaging content you've created for various platforms and how it resonated with target audiences.
