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For Companies At a Glance
- Tasks: Lead marketing strategies for innovative education solutions and drive customer growth.
- Company: Join IRIS, a leader in SaaS B2B software, transforming the education sector.
- Benefits: Enjoy remote or hybrid work options and collaborate with dynamic teams.
- Why this job: Shape the future of education software while making a real impact in the industry.
- Qualifications: 3+ years in SaaS, strong communication skills, and a proactive mindset required.
- Other info: Ideal for self-starters passionate about education and technology.
The predicted salary is between 43200 - 72000 £ per year.
🌟 Senior Product Marketing Manager – Education Sector
📍 Location: Remote or Hybrid, United Kingdom
🎯 Role Summary
As a Senior Product Marketing Manager in the Education Sector, you will drive go-to-market strategy, sales enablement, and growth for IRIS\’ innovative Education solutions. Working collaboratively with product management, sales, and marketing, you will shape the future of our offerings, ensuring customer acquisition and revenue growth.
This cross-functional role requires expertise in SaaS B2B software, an understanding of the Education software landscape, and a customer-centric mindset. Your efforts will position IRIS as a market leader in the Accountancy software space while driving adoption across our product portfolio.
📋 Key Responsibilities
✅ Position the Education Product Portfolio to meet market and customer needs by understanding the product, market, and competition.
✅ Develop compelling messaging to communicate product value to existing and prospective customers across all channels.
✅ Create and execute go-to-market strategies for product launches, feature releases, and new market expansion.
✅ Build product marketing collateral, including Personas, Value Propositions, Messaging Frameworks, and sales enablement tools.
✅ Collaborate with cross-functional teams (sales, product development, engineering, corporate communications) to drive product adoption and customer satisfaction.
✅ Educate internal stakeholders on product communication strategies.
✅ Develop a deep understanding of buyer personas, use cases, and competitor landscapes for effective product positioning.
✅ Monitor industry trends and adapt go-to-market strategies as needed, influencing product development.
✅ Track performance metrics and adjust strategies to optimize results and growth.
📌 Main Responsibilities
🔹 Build monthly and quarterly plans for core asset deliverables (Personas, Value Propositions, Messaging Frameworks, Sales Enablement).
🔹 Conduct market research to identify trends and insights within the Education sector.
🔹 Create digital sales enablement tools, monitor engagement, and optimize content for better sales performance.
🔹 Brief marketing and sales teams on messaging frameworks for new product launches and feature releases.
🔹 Review commercial performance and core KPIs for strategic products.
🔹 Collaborate with pricing teams to ensure competitive market positioning.
🔹 Participate in product management meetings to influence roadmaps.
🔹 Support cloud adoption plans with tailored messaging for different customer segments.
📚 Qualifications
🎓 Must-Have:
- Over 3 years of experience in SaaS technologies.
- Formal English and Maths qualifications.
🌟 Nice-to-Have:
- Experience in the Education software market.
- 5+ years of Product Marketing experience in B2B software.
🌟 Key Competencies
🗣 Communication: Excellent verbal and written communication with a professional approach.
🤝 Stakeholder Management: Proven ability to manage cross-functional teams and influence distribution channels.
📋 Organizational Skills: Effectively prioritize and manage competing demands.
💡 Problem-Solving: Positive and proactive approach.
🚀 Self-Motivation: A natural self-starter who thrives independently.
💻 Tech-Savvy: Strong IT skills, including Microsoft Office (Outlook, Excel, Forms, Power Automate).
🎯 Persuasiveness: Confident, encouraging, and motivating personality.
IRIS Software Group | Senior Product Marketing Business Partner - Education employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IRIS Software Group | Senior Product Marketing Business Partner - Education
✨Tip Number 1
Familiarize yourself with the latest trends in the Education software sector. Understanding the competitive landscape and current market demands will help you articulate your insights during discussions with our team.
✨Tip Number 2
Showcase your experience with SaaS B2B software by preparing examples of successful go-to-market strategies you've implemented in the past. This will demonstrate your capability to drive growth and customer acquisition.
✨Tip Number 3
Highlight your ability to collaborate with cross-functional teams. Be ready to discuss how you've effectively worked with sales, product management, and marketing to achieve common goals in previous roles.
✨Tip Number 4
Prepare to discuss your approach to developing messaging frameworks and sales enablement tools. Sharing specific examples of how you've created impactful marketing collateral will set you apart from other candidates.
We think you need these skills to ace IRIS Software Group | Senior Product Marketing Business Partner - Education
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Product Marketing Manager position. Make sure you understand the key responsibilities and qualifications required, especially in SaaS B2B software and the Education sector.
Tailor Your CV: Customize your CV to highlight relevant experience in product marketing, particularly in the education software market. Emphasize your achievements in developing go-to-market strategies and sales enablement tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the education landscape and your customer-centric approach. Use specific examples from your past experiences to demonstrate how you can contribute to IRIS's growth.
Highlight Key Competencies: In your application, make sure to emphasize your communication skills, stakeholder management abilities, and problem-solving mindset. These competencies are crucial for the role and should be evident in your written materials.
How to prepare for a job interview at IRIS Software Group
✨Understand the Education Sector
Make sure to research the current trends and challenges in the education software market. Being able to discuss these insights during your interview will demonstrate your expertise and genuine interest in the sector.
✨Showcase Your SaaS Experience
Prepare specific examples from your past roles that highlight your experience with SaaS technologies. Discuss how you've successfully driven go-to-market strategies or product launches in a B2B context.
✨Communicate Effectively
Since excellent communication is key for this role, practice articulating your thoughts clearly and concisely. Be ready to explain complex concepts in simple terms, as you may need to educate internal stakeholders on product messaging.
✨Demonstrate Cross-Functional Collaboration
Be prepared to discuss instances where you've worked with cross-functional teams. Highlight how you managed relationships and influenced outcomes, as this role requires strong stakeholder management skills.
