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- Tasks: Lead the creation of engaging content that drives user conversion to Flo Premium.
- Company: Join Flo, the world’s #1 health app, revolutionising female health with over 400M downloads.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical after 5 years.
- Why this job: Be part of a mission-driven team shaping the future of digital health in a hyper-growth environment.
- Qualifications: Experience in content design, team management, and a strong understanding of user-centred design principles required.
- Other info: Work remotely up to 2 months a year and enjoy enhanced parental leave benefits.
The predicted salary is between 48000 - 84000 £ per year.
Flo is the world’s #1 health app on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Commercial Content Design team focuses on ensuring our users know the value of Flo Premium. They are data-informed researchers, innovators, content and design experts, casting a laser-focused eye over the execution and validation of our platform and its features. We are in need of a Content Design expert who leads the creation of human-centred experiences that deliver business results. This person will be hands-on with delivery as well as an advocate who loves helping teams improve their Content Design practice, developing them through direction, standards, and coaching.
About the Commercial CD team: Flo’s Commercial Content Design team is made up of talented and ambitious Content Designers who design UX content with a growth mindset. Their goal is to create great content that explains Flo’s Value to our users and convinces them to convert to Flo Premium. Our Commercial Content Designers make decisions based on business needs as well as user needs. They work in partnership with Commercial Product Designers, UX Researchers, Analysts, Product Managers, Growth Marketing Managers, Product Marketing Managers, and more.
Your Experience Must have:
- Experience designing content that promotes growth at scale
- Strong experience in people management (former experience managing teams of 3+ people preferred) as well as experience coaching junior to senior content designers
- Strong experience creating and optimising content delivery processes
- Experience working in a commercial environment - one in which you influenced revenue and led a team to do the same
- Leadership and communication skills – with the ability to influence others and advocate for content design at all levels
- Good product thinking and a human-centred design approach
- A hands-on approach with a delivery focus and the ability to create interactive prototypes, showing knowledge of composition, colour and interaction design principles
- Competence in Figma and common design tools
- Experience with mobile apps
What you’ll be doing:
- Helping Content Designers design great UX Content that encourages a user to convert to Flo Premium by showing them the value of the product
- Identifying opportunities for Content Design to create new value for the business and garner resources to act
- Helping Content Designers make design decisions based on business goals
- Guiding the team in effective wire-framing strategies and overseeing prototyping workflows to ensure quality
- Co-designing with Product Designers, and directing other Content Designers to do the same
- Defining and leading team initiatives, inspiring our Content Designers to do great work
- Evolving concepts to the relevant level of fidelity, from prototypes to final mock-ups
- Offering feedback and guidance on design work
- Engaging in research sessions and acting on insights to further develop our products
- Carrying out heuristic analysis and optimising current designs through hypothesis-based AB testing
- Helping assess skills within the team and identify opportunities for capability building
- Presenting work in design review sessions or demos to everyone from your team to C-Level
- Advocating for quality and accessibility
- Building and maintaining cross-functional relationships and fostering collaboration and a collaborative design culture
- Day-to-day management tasks for the team, such as performance reviews
- Hiring and training a team of specialised, commercially-driven Content Designers
How we work:
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough.
What you’ll get:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion:
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Content Design Lead - Commercial employer: Flo Health Inc.
Contact Detail:
Flo Health Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Design Lead - Commercial
✨Tip Number 1
Familiarise yourself with Flo's mission and values. Understanding the company's focus on female health and their commitment to user experience will help you align your answers during interviews and demonstrate your passion for the role.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed and coached teams in the past. Highlight specific instances where your guidance led to improved content design practices or business outcomes.
✨Tip Number 3
Be ready to discuss your experience with data-informed decision-making. Prepare to explain how you've used analytics to drive content strategies that promote growth, as this is crucial for the Content Design Lead role.
✨Tip Number 4
Network with current or former employees of Flo, if possible. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
We think you need these skills to ace Content Design Lead - Commercial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content design, particularly in commercial environments. Emphasise your leadership skills and any experience managing teams, as this role requires strong people management.
Showcase Relevant Projects: In your application, provide specific examples of monetisation projects you've worked on. Describe how these projects influenced product growth and how you supported your team in creating high-converting content.
Demonstrate Your Design Process: Explain your approach to content design and how you ensure quality and consistency across projects. Mention your experience with tools like Figma and how you apply human-centred design principles in your work.
Engage with the Company’s Mission: Express your enthusiasm for Flo's mission to improve female health. Show that you understand their goals and how your skills can contribute to building a better future for their users.
How to prepare for a job interview at Flo Health Inc.
✨Showcase Your Leadership Skills
As a Content Design Lead, you'll need to demonstrate your ability to manage and inspire a team. Prepare examples of how you've successfully led teams in the past, focusing on your coaching methods and how you’ve influenced content design practices.
✨Highlight Your Commercial Experience
Since the role involves working in a commercial environment, be ready to discuss specific projects where your content design directly influenced revenue. Use metrics and outcomes to illustrate your impact.
✨Demonstrate Your Hands-On Approach
The job requires a hands-on delivery focus. Be prepared to talk about your experience with creating interactive prototypes and using design tools like Figma. Show that you can balance strategic oversight with practical execution.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with various teams, so it's crucial to show your ability to collaborate effectively. Share examples of how you've partnered with product managers, UX researchers, and other stakeholders to achieve common goals.
