At a Glance
- Tasks: Lead B2C product marketing for our Papers solution, crafting strategies and engaging users.
- Company: Join Digital Science, a pioneering tech company transforming the research ecosystem.
- Benefits: Enjoy remote work flexibility and be part of an innovative, inclusive culture.
- Why this job: Shape the future of research with AI-driven marketing in a collaborative environment.
- Qualifications: 5+ years in product marketing, ideally in B2C or SaaS, with strong communication skills.
- Other info: Applications are welcome from candidates in the UK, Spain, Germany, or Romania.
The predicted salary is between 43200 - 72000 £ per year.
About us
We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?
Your new role
We’re looking for a dynamic, inquisitive, and experienced Product Marketing Manager to lead B2C product marketing for our Papers reference management solution. In this role, you’ll develop and execute go-to-market strategies, craft compelling positioning and messaging, enable sales efforts and support teams, and drive user adoption and engagement across our global user base. We’re especially interested in candidates who are excited to leverage and experiment with AI— both in how we position our products and how we work. Whether it’s integrating AI capabilities into messaging, experimenting with AI-driven tools to enhance content and campaigns, or identifying new AI-related opportunities in the market, you’ll play a key role in shaping how we innovate in this space. You’ll work cross-functionally with Marketing, Product, Customer Support, and Sales teams to ensure our products are clearly positioned, effectively communicated, and consistently supported in the market.
Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly. Please also note that due to business need, we can only accept applications from candidates who live in the following locations: UK, Spain, Germany, Romania.
What you’ll be doing
- Go-to-Market Strategy & Positioning
- Plan and execute effective go-to-market (GTM) strategies for product launches and key feature releases.
- Define product positioning and messaging that resonates with researchers, students, and individual users.
- Conduct competitive analysis and market research to inform messaging and differentiation.
- Collaborate with Segment Marketing, Performance Marketing, and Customer teams to ensure alignment across all touchpoints.
- Content & Collateral Development
- Create compelling product marketing content including blog posts, case studies, videos, product pages, and in-app messaging.
- Oversee in-product messaging to improve app engagement and value communication.
- Work with internal teams and agencies to brief and produce marketing collateral and content to support the buyer journey.
- Cross-Functional Collaboration
- Partner with Product, Performance Marketing, Sales, and Customer teams to create and deliver coordinated campaigns and effective product storytelling.
- Enable Sales and Customer teams support with product-focused materials such as battlecards, playbooks, and presentations.
- Keep internal teams informed of product launches and positioning through clear communications and launch briefings.
- Market Insight & Performance
- Conduct customer and competitor research to inform product strategy and campaign focus.
- Working with RevOps and Product, Track and report on key marketing metrics to optimize future initiatives.
- Stay up to date with industry trends and customer needs to identify opportunities for growth.
What you’ll bring to the role
A strategic thinker who’s also hands-on, curious, and driven to get things done. Excited by the potential of AI and eager to explore how it can be applied in product marketing. Able to juggle multiple priorities and adapt in a fast-paced environment. An excellent communicator, both written and verbal, with strong attention to detail. Collaborative and comfortable working across teams and functions.
Required skills and knowledge
5+ years of product marketing experience, ideally in B2C or SaaS environments. Demonstrated success in developing go-to-market strategies and delivering customer-focused messaging. Experience with customer research, campaign planning, and sales enablement. Strong organizational and time-management skills. Fluent in English with excellent writing skills. Must be permanently based in UK, Germany, Spain or Romania.
Living our Values
We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:
- We are brave in the pursuit of better
- We are collaborative and inclusive
- We are always open-minded
- We are from and for the community
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Contact Detail:
Overleaf Enterprise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager – B2C Solutions (Papers)
✨Tip Number 1
Familiarise yourself with the latest trends in AI and how they can be applied to product marketing. This will not only help you understand the role better but also allow you to discuss innovative ideas during interviews.
✨Tip Number 2
Network with professionals in the B2C and SaaS sectors, especially those who have experience in product marketing. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous successes in developing go-to-market strategies. Be ready to share specific examples of how your efforts led to increased user engagement or sales.
✨Tip Number 4
Research Digital Science and their Papers solution thoroughly. Understanding their products and market positioning will enable you to tailor your discussions and demonstrate genuine interest in the company.
We think you need these skills to ace Product Marketing Manager – B2C Solutions (Papers)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in B2C or SaaS environments. Emphasise any specific achievements related to go-to-market strategies and customer-focused messaging.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your excitement about leveraging AI in product marketing and how your skills align with their needs.
Showcase Your Communication Skills: Since excellent written communication is crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Use concise language and a professional tone throughout.
Highlight Cross-Functional Collaboration: In your application, provide examples of how you've successfully worked across teams in previous roles. This will demonstrate your ability to collaborate effectively, which is key for this position.
How to prepare for a job interview at Overleaf Enterprise
✨Understand the Company Vision
Before your interview, take some time to research Digital Science and their vision for a collaborative research ecosystem. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their mission.
✨Showcase Your Product Marketing Experience
Highlight your previous product marketing roles, especially in B2C or SaaS environments. Be ready to share specific examples of successful go-to-market strategies you've developed and how they impacted user engagement.
✨Demonstrate Your AI Enthusiasm
Since the role involves leveraging AI in product marketing, come prepared with ideas on how AI can enhance messaging and user engagement. Discuss any relevant projects where you've successfully integrated AI into your marketing strategies.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working with different teams such as Sales, Customer Support, and Product. Be ready to provide examples of how you've effectively collaborated across functions to achieve marketing goals.