Marketing Automation Executive

Job Title:

Marketing Automation Executive

Company:

Straightforward Agency

Location:

This position is an on-site role at Straightforward Agency, The Old Byre, Packington Hayes, Lichfield, Staffs WS149PN. (Please note that we’re in a rural location and you’ll need to drive.)

Salary:

Up to £30,000 per annum DOE. Full-time. Defined contribution pension scheme & sick pay.

Plus:

• Your birthday off (or closest working day)
• An extra day’s holiday for every year served (up to a maximum of 4 days)
• Christmas shutdown
• Free tea and coffee
• Free parking
• Cycle-to-work scheme

Holiday Entitlement:

28 days of annual leave, inclusive of public holidays, plus an additional break over the Christmas period.

Probation Period:

6 months

Start Date:

Immediate

Job Purpose:

We’re seeking a proactive and innovative professional to create marketing automations. Leveraging a variety of software tools, you’ll be instrumental in designing and optimising impactful, efficient marketing funnels. The ideal candidate will bring exceptional creative problem-solving abilities and a strong passion for streamlining workflows to elevate client campaigns and deliver outstanding results.

Key Responsibilities:

• Develop, manage, and optimise marketing automations using tools like ActiveCampaign, Zapier, Brevo/Mailchimp and Chat GPT/AI.
• Use ChatGPT/AI to create high-quality, context-aware prompts and outputs for content marketing, email campaigns, and client-specific needs.
• Set up and maintain website analytics and tracking through Google Analytics and Google Tag Manager.
• Manage booking and scheduling integrations using Calendly.
• Build and update websites and landing pages using WordPress and Elementor.
• Experience in Form Building, Webhooks & API’s.
• Work closely with the team to ensure seamless integrations across platforms and troubleshoot any technical issues.
• Monitor campaign performance, analyse data, and present actionable insights.
• Continuously improve marketing funnels to drive lead generation, conversion, and retention.

Skills and Experience:

• Proven experience with marketing automation tools.
• Proficiency in WordPress, Elementor, Google Analytics, and Google Tag Manager.
• Skilled in creating clear, concise, AI prompts using ChatGPT/AI tools.
• Strong analytical skills and experience in interpreting campaign data to optimise performance.
• Ability to manage multiple projects and meet tight deadlines.
• Excellent written and verbal communication skills.

Training & Development:

At Straightforward Agency, we believe in continuous learning and growth. You’ll have access to online training and mentorship to help you reach your goals.

Culture:

We’re a small, close-knit team that values collaboration, creativity, and a proactive approach to problem-solving. This is your opportunity to become a key member of our team. #J-18808-Ljbffr