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For Companies At a Glance
- Tasks: Create engaging content that defines our brand and resonates with our audience.
- Company: Join Freja, the UK's top bone broth brand, thriving in the health food market.
- Benefits: Enjoy a competitive salary, flexible hours, and EMI share options.
- Why this job: Be part of a dynamic team shaping modern nutrition and wellness culture.
- Qualifications: Experience in copywriting with a passion for health and nutrition is essential.
- Other info: Remote-first role with occasional office days and opportunities for personal growth.
The predicted salary is between 28000 - 42000 £ per year.
Role: Copywriter
Location: Remote first role (in Gloucestershire 3-4 days per month)
Salary: £35k
About Freja
Freja is the UK’s leading bone broth brand, a category that sits between premium ingredients and functional food, with an ecommerce-first business model. Following 4 years of rapid growth and a recent investment round, we are refreshing our brand, and building a team to scale the business.
We’re a small internal team that punches above our weight. We operate a flat structure and a ‘get things done’ mentality. We all roll our sleeves up and execute.
About the Role
We are looking for an enthusiastic and experienced Copywriter to help us build the brand into a household name and a trusted resource for modern nutrition and natural living.
The essence of the role is to take ownership of our brand – not just what we say and how we say it, but what we stand for – and to deploy this at scale through written content.
To succeed in the role, you’ll have relevant experience gained in a similar sized company, and be ready to step up to a broader set of responsibilities.
- Core brand copy e.g. about us page, product descriptions
- Short-form e.g. social posts, newsletters, promotions
- Long-form e.g. lifestyle blogs, nutritional studies
We want you to truly get under the skin of our brand, to know where we stand on matters relating to natural food and healthy living, and know the role of our product in human nutrition. To further develop the brand, and take the conversation beyond food and nutrition, you must also develop a deep understanding of the customer and their interests, and find areas where we can talk to them on their own ground.
About you
This role would suit someone with a nuanced understanding of functional wellness and nutrition, plus a genuine interest in lifestyles such as paleo and keto (we’re definitely not on the ‘plant based’ marketing bandwagon).
We’re looking for a copywriter with breadth and depth:
Breadth – the ability to communicate effectively across a variety of content formats and audiences.
Depth – experience of presenting complex information, such as peer-reviewed scientific studies, in easily digestible formats.
You’ll be used to a high level of output, be able to optimise your time effectively, and use emerging technologies to assist your work where relevant.
Skills & Experience (in addition to the above)
- A passion for health, wellness, real food and nutrition
- Technical understanding of content marketing, email and SEO
- Ability to take ownership and execute against multiple workstreams
- Understands how to communicate with a team in a remote environment
- Attention to detail, but understands the “done” is better than “perfect”
- Ability to work within small a team both professionally and personally
Benefits
We are committed to continuous improvements to our team benefits and ways of working
- The opportunity to play a key role in a growing challenger brand.
- Competitive salary
- All employees will have EMI share options, giving them the opportunity to participate in our success
- Remote-first role, 3-4 days per month in the office.
- Flexible working hours.
- 25 days holiday plus bank holidays.
- The tech you need to get the job done.
- Allocated budget and time off for personal and professional training and development.
- Plenty of bone broth!
Freja | Copywriter employer: Freja
Contact Detail:
Freja Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freja | Copywriter
✨Tip Number 1
Familiarize yourself with Freja's brand voice and values. Since they emphasize a strong brand identity, understanding their approach to natural food and wellness will help you align your ideas with theirs during discussions.
✨Tip Number 2
Showcase your versatility in writing by preparing examples that span different formats, such as social media posts, newsletters, and long-form articles. This will demonstrate your ability to adapt your style to various audiences and platforms.
✨Tip Number 3
Research current trends in functional wellness and nutrition, particularly around paleo and keto diets. Being knowledgeable about these topics will allow you to engage in meaningful conversations and show your genuine interest in the field.
✨Tip Number 4
Prepare to discuss how you manage multiple projects and deadlines effectively. Given the fast-paced environment at Freja, demonstrating your organizational skills and ability to prioritize tasks will be crucial.
We think you need these skills to ace Freja | Copywriter
Some tips for your application 🫡
Understand the Brand: Before applying, take the time to deeply understand Freja's brand values and mission. Familiarize yourself with their products and how they position themselves in the market. This will help you tailor your application to reflect your alignment with their goals.
Showcase Relevant Experience: In your CV and cover letter, highlight your previous experience as a copywriter, especially in the health and wellness sector. Provide specific examples of your work that demonstrate your ability to communicate complex information in an engaging way.
Tailor Your Writing Samples: Include writing samples that showcase your versatility across different content formats, such as short-form social media posts and long-form blog articles. Make sure these samples reflect your understanding of functional wellness and nutrition.
Express Your Passion: In your cover letter, convey your genuine interest in health, wellness, and nutrition. Discuss how your personal values align with Freja's mission and how you can contribute to building their brand into a household name.
How to prepare for a job interview at Freja
✨Understand the Brand
Before your interview, dive deep into Freja's brand values and mission. Familiarize yourself with their products and how they position themselves in the market. This will help you articulate how your copywriting can align with their goals.
✨Showcase Your Versatility
Prepare examples of your work that demonstrate your ability to write across different formats—short-form social posts, engaging newsletters, and informative long-form content. Highlight how you've adapted your style for various audiences.
✨Discuss Your Passion for Nutrition
Be ready to talk about your interest in functional wellness and nutrition. Share your knowledge of diets like paleo and keto, and explain how this passion influences your writing and understanding of the target audience.
✨Emphasize Team Collaboration
Since Freja operates in a remote environment, discuss your experience working in similar settings. Highlight your communication skills and how you effectively collaborate with team members to achieve common goals.
