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For Companies At a Glance
- Tasks: Deliver shopper and market insights to shape strategic direction and drive customer engagement.
- Company: Cerealto is a leading private-label biscuits company with a strong presence in Europe and Mexico.
- Benefits: Flexible location, opportunity for travel, and a chance to work with talented professionals.
- Why this job: Join an innovative team and make a real impact in the fast-paced food industry.
- Qualifications: 5+ years in Sales or similar roles; experience in FMCG and strong analytical skills required.
- Other info: Fluency in English is essential; other languages are a plus.
The predicted salary is between 43200 - 72000 £ per year.
We share with you a new opportunity to join Cerealto, a private-label biscuits leader with a presence in Iberia, México, and the UK. We’re a 500M€ private equity-owned business on an ambitious growth journey. In this role, reporting to the Commercial Director, you will be responsible for delivering shopper, category, and market insights that inform strategic direction, customer planning, and commercial performance. Acting as a bridge between data and decision-making, you will help shape category narratives, drive customer engagement, and support innovation and execution across key European markets.
RESPONSIBILITIES:
- Market knowledge within the assigned business area: clients and competitors.
- Profitably and sustainably grow the business of assigned European clients for mutual benefit.
- Ensure customer satisfaction according to each client’s strategy.
- Lead the use of syndicated data (e.g., Nielsen, Kantar, IRI, loyalty data) to inform decision-making.
- Understand the product value chain.
- Provide regular reporting on market and competitor performance across priority channels.
- Help retailers localize and personalize private label ranges using regional consumer insights.
REQUIRED EDUCATION AND SKILLS:
- Education or experience in Sales, Business Administration, or Engineering. MBA or specialised postgraduate studies are a plus.
- Languages: English fluent is essential, other languages are a plus.
- Ideally experienced within snacks, bakery, or broader food categories.
- Strong background in category management, shopper insight, or commercial analytics within the FMCG industry.
- Skilled in both qualitative and quantitative research methodologies.
- The location is flexible: Europe or UK. For this position, availability to travel is required.
COMPETENCIES:
- Agility in adapting
- Investigative mindset
- Communicates with impact
- Teamwork
- Results-oriented
- Consumer-focused
MINIMUM EXPERIENCE REQUIRED:
More than 5 years of experience in Sales or similar roles.
WHY CEREALTO?
We’re an innovative, fast-moving company in the food industry, and this role offers the chance to drive meaningful change while working with talented people across the business. If you’re a communications professional who thrives on variety and impact—or if you know someone who’d be a great fit, share this job offer.
Contact Detail:
Cerealto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insight Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG industry, particularly in the snacks and bakery sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the category.
✨Tip Number 2
Network with professionals in the FMCG space, especially those who have experience in category management or shopper insights. Attend industry events or webinars to connect with potential colleagues and learn more about the role.
✨Tip Number 3
Prepare to discuss how you've used data to drive decision-making in previous roles. Be ready to share specific examples of how your insights have led to successful outcomes, as this aligns closely with the responsibilities of the Category Insight Manager.
✨Tip Number 4
Research Cerealto's current market position and their competitors. Understanding their business model and recent developments will allow you to tailor your discussions and show that you're genuinely interested in contributing to their growth journey.
We think you need these skills to ace Category Insight Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, category management, and insights. Emphasise your background in the FMCG industry and any specific achievements related to market analysis or customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with syndicated data and consumer insights.
Showcase Relevant Skills: Highlight your proficiency in both qualitative and quantitative research methodologies. Mention any specific tools or software you are familiar with, such as Nielsen or Kantar, that would be beneficial for the role.
Prepare for Potential Questions: Think about how you can demonstrate your agility, investigative mindset, and teamwork skills during an interview. Prepare examples from your past experiences that showcase these competencies in action.
How to prepare for a job interview at Cerealto
✨Know Your Market
Familiarise yourself with the latest trends in the snacks and bakery sectors. Understand Cerealto's position within the market and be ready to discuss competitors and consumer behaviour. This will show your proactive approach and genuine interest in the role.
✨Demonstrate Analytical Skills
Prepare to showcase your experience with data analysis, particularly with tools like Nielsen or Kantar. Be ready to discuss specific examples where your insights have driven strategic decisions or improved customer engagement.
✨Highlight Communication Skills
As this role requires effective communication with various stakeholders, practice articulating your thoughts clearly. Use examples from your past experiences where you successfully communicated complex insights to non-technical audiences.
✨Showcase Adaptability
Cerealto values agility and adaptability. Be prepared to discuss situations where you've had to pivot quickly in response to market changes or client needs. This will demonstrate your ability to thrive in a fast-paced environment.
