Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing activities and analyse brand health metrics.
- Company: Hastings Direct is a digital insurance provider aiming to be the best in the UK market.
- Benefits: Enjoy flexible working, competitive bonuses, and a comprehensive wellbeing programme.
- Why this job: Join a dynamic team and make a real impact on brand equity and customer engagement.
- Qualifications: Experience in brand or marketing roles with strong communication and analytical skills required.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the Brand and Marketing Executive role at Hastings Direct.
We have an exciting opportunity for a Brand Executive to join our Brand & Marketing team here at Hastings Direct. This is a great opportunity for a passionate Brand executive to get their hands dirty and lead the charge in building brand equity for our portfolio of brands through the planning, execution and analysis of our brand marketing activity.
On a day to day basis, you will find yourself working with internal stakeholders and external agencies to assist in the planning and execution of integrated brand marketing activity across paid, owned and earned media to deliver against our brand health and commercial targets. You will also monitor and report on our brand health and the impact of our communications activity, helping to identify trends and key insights to drive improvements to key brand metrics and the optimisation of our communications.
At a macro level, you will also act as brand guardian and provide support to the Brand Lead for all internal and external brand enquiries, including managing the use and approvals of our core brand codes, trademarks and IP in-line with our brand guidelines. On top of this, you will also assist with the operational side of things - raising purchase orders, reviewing invoices, managing budget trackers, maintaining agency relations, ad-hoc reporting etc.
Please note, this role is for an initial 12-month fixed term contract to cover maternity leave.
Essential skills/experience:
- Significant experience in a brand or marketing role, with a solid grasp of marketing strategy.
- Experience in planning, implementing, monitoring and measuring paid media activity.
- Excellent communicator with the ability to build strong, collaborative relationships and develop clear and convincing narratives.
- Analytical mindset with experience working with data and understanding complex analyses and associated methodologies.
- Experience with relationship management, particularly with external partners, both creative and data.
Benefits:
- Flexible working - we champion a flexible hybrid working approach.
- Competitive bonus scheme - all colleagues are eligible for our annual performance bonus.
- Financial wellbeing - life assurance cover, income protection, and matched pension contributions up to 10%.
- Mental wellbeing programme - access to mental health resources and support.
- 25 days annual leave + bank holidays, with options to buy or sell leave.
- Access to health care cash back plans, dental plans, and discounted health assessments.
- Social events throughout the year.
Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
Brand and Marketing Executive employer: Hastings Direct
Contact Detail:
Hastings Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Executive
✨Tip Number 1
Familiarise yourself with Hastings Direct's brand values and recent marketing campaigns. Understanding their current positioning will help you tailor your conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of Hastings Direct on platforms like LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of your past marketing experiences, particularly those that involved data analysis and relationship management. Being able to articulate how you've successfully driven brand equity in previous roles will set you apart.
✨Tip Number 4
Stay updated on industry trends and challenges within the insurance sector. Showing that you are knowledgeable about the market landscape can impress interviewers and demonstrate your proactive approach to the role.
We think you need these skills to ace Brand and Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and marketing roles. Focus on specific achievements that demonstrate your ability to build brand equity and manage marketing activities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing. Mention how your skills align with Hastings Direct's goals and culture, and provide examples of past successes in similar roles.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to drive marketing decisions. Highlight any experience with monitoring brand health and measuring campaign effectiveness.
Prepare for Interviews: Research Hastings Direct thoroughly and be ready to discuss how you can contribute to their brand strategy. Prepare to answer questions about your experience with relationship management and working with external partners.
How to prepare for a job interview at Hastings Direct
✨Know the Brand
Before your interview, take some time to research Hastings Direct and their brand values. Understand their mission to become the best in the UK market and think about how your skills can contribute to that goal.
✨Showcase Your Experience
Be prepared to discuss your previous experience in brand and marketing roles. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Prepare for Data Discussions
Since the role involves monitoring brand health and analysing data, be ready to talk about your experience with data analysis. Bring examples of how you've used data to drive marketing decisions or improve brand metrics in the past.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company and the role. Inquire about their current marketing strategies, how they measure brand success, or what challenges they face in the industry. This shows you're engaged and thinking critically about the position.
