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- Tasks: Lead market strategy and execution to boost product performance and competitiveness.
- Company: Join a top-tier mobile brand known for innovation and market leadership.
- Benefits: Enjoy flexible working options, competitive salary, and exciting corporate perks.
- Why this job: Be part of a dynamic team driving impactful product launches and market success.
- Qualifications: Bachelor's degree with 5+ years in GTM roles at leading mobile brands required.
- Other info: Experience with UK market and strong business English is a must.
The predicted salary is between 43200 - 72000 £ per year.
该职位负责制定和执行市场策略，推动产品拓展和市场表现，确保产品在竞争激烈的市场中保持竞争力和盈利能力。
市场策略与产品拓展基于市场及消费者洞察，制定产品市场策略及落地方案。牵引产品规划与定义，挖掘产品卖点并进行市场包装，推动产品拓展。
负责产品在区域以及海外维度的市场策略制定与执行，对接内外部资源，实现产品市场突破。产品经营与操盘，统筹单产品/产品组合/多品类/场景组合的经营，确保市场竞争力与盈利能力。
根据市场动态，制定并调整营销费用、价格策略、销售预测及渠道库存管理方案。牵引营销、渠道、零售资源，推动GTM（Go-To-Market）策略的精准落地，确保上市期、成熟期及尾盘期的销售与盈利最大化。
端到端项目管理，负责产品全生命周期的项目管理，从上市、成熟期到尾盘，确保目标达成。监控产品运营执行情况，识别潜在风险并及时调整资源配置，优化产品市场表现。
组织产品运营复盘，沉淀实践并推动改进，确保持续优化产品经营策略。全渠道运营与资源整合统筹线上线下全渠道的市场运营，确保不同渠道的策略协同与销售增长。
与跨文化，跨地域团队协同，整合内外部资源，推动产品市场落地与业绩达成。根据业务需要开展的专项工作。
资格
本科及以上学历，五年以上相关工作经验。
必备技能
- 专业知识与技能：掌握产品知识、GTM等理论方法，具备渠道、营销、电商知识，精通产品讲解、价格管理等能力。
- 关键能力：具备市场洞察、策略制定、产品规划、生命周期操盘、要货库存管理、项目管理等能力，能输出案例授课等。
- 经验要求：具备在头部品牌手机厂商五千万美元及以上业务体量的成功操盘经验，曾承担区域重点产品、多品类GTM责任人，或作为关键角色支持全球某一产品的GTM工作。
- 能够主导GTM方案的设计与执行，确保方案的顺利落地，并在产品生命周期的各个阶段发挥主力作用，推动产品的市场成功。
- 具备良好沟通协调、数据分析及抗压能力。
优先技能
- 硬性要求：必须是头部手机厂商，（Huawei/Xiaomi/OPPO/Samsung/Apple等）海外GTM实战经验（最好是有英国本地的实战经验）商务英语必须。
- 优先项：有英国本土运营商合作经验，熟悉英国消费电子渠道生态（Currys/Argos等3C零售体系）。
Go-To-Market Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-To-Market Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the mobile phone industry, especially focusing on brands like Huawei, Xiaomi, OPPO, Samsung, and Apple. Understanding their Go-To-Market strategies will give you insights into what works and what doesn't, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the UK consumer electronics sector. Attend industry events or webinars to connect with people who have experience in GTM strategies. This can provide you with valuable contacts and insider knowledge that could set you apart from other applicants.
✨Tip Number 3
Showcase your project management skills by discussing specific examples of how you've successfully managed product lifecycles in previous roles. Be prepared to explain how you identified risks and optimised performance, as this is crucial for the Go-To-Market Manager position.
✨Tip Number 4
Brush up on your data analysis skills, as being able to interpret market data and adjust strategies accordingly is key for this role. Consider taking a short course or certification if you feel you need to strengthen this area before applying.
We think you need these skills to ace Go-To-Market Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Go-To-Market Manager. Familiarise yourself with market strategies, product expansion, and lifecycle management to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in managing GTM strategies, especially within leading smartphone brands. Include specific examples of successful projects you've led that align with the job requirements.
Showcase Your Skills: Clearly outline your skills in market insight, strategy formulation, and project management. Use bullet points to make these stand out, and relate them directly to the qualifications mentioned in the job description.
Craft a Compelling Cover Letter: Write a tailored cover letter that connects your background to the company's needs. Discuss your understanding of the UK consumer electronics market and how your previous experiences can contribute to their success.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Market Insight
Demonstrate your understanding of market trends and consumer behaviour. Be prepared to discuss how you've used insights to shape successful Go-To-Market strategies in the past.
✨Highlight Your Project Management Skills
Since the role involves end-to-end project management, share specific examples of projects you've managed. Focus on how you ensured targets were met throughout the product lifecycle.
✨Prepare for Cross-Cultural Collaboration
Given the need to work with diverse teams, be ready to discuss your experience in cross-cultural environments. Highlight any successful collaborations that led to market breakthroughs.
✨Discuss Your Experience with Key Brands
If you've worked with leading mobile brands, make sure to mention this. Talk about your specific contributions to GTM strategies and how they impacted sales and profitability.
