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- Tasks: Lead global search marketing strategies and optimise paid media campaigns.
- Company: InterSystems is a leading data technology provider with a global presence in various industries.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a forward-thinking team and make a real impact on global marketing strategies.
- Qualifications: 8-10 years in digital marketing, with strong expertise in search and paid media.
- Other info: This role is a 1-year maternity cover, starting fully office-based in Windsor.
The predicted salary is between 43200 - 72000 £ per year.
Global Manager, Search Marketing & Paid Media 5 hours ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This is a 1-year maternity cover contract, with the first 3 months fully office-based in Windsor, UK. Overview The Global Manager of Search Marketing & Paid Media will serve as a hands-on, global leader for InterSystems\’ search marketing strategy (both paid and organic) and paid media initiatives, including LinkedIn, content syndication, sponsorships, and programmatic advertising. The ideal candidate is a data-driven leader with extensive experience collaborating across teams to build, measure, benchmark, and optimize demand generation campaigns. They will play a critical role in sharing key insights and optimizations with regional teams worldwide. Responsibilities Develop and implement global search marketing strategies to enhance brand visibility, drive engaged website traffic, and generate qualified leads across various geographies and segments. Oversee and optimize SEO efforts, including keyword research, to improve organic search rankings and content strategy. Gather and share insights to inform SEO, bidding, budget allocation, and channel optimization, fostering continuous improvement. Stay updated with industry trends, algorithm updates, and emerging technologies like AI to keep strategies innovative. Lead all paid media channels from strategy to execution, analysis, and optimization, including Google Ads, LinkedIn, and programmatic ads. Use data-driven approaches to optimize user journeys and campaign performance across targeting, messaging, landing pages, and bids. Provide dashboards, reports, and actionable insights to marketing teams and partners. Collaborate with content creators, designers, and developers to align search marketing with overall marketing initiatives. Qualifications 8-10 years of digital marketing experience 5+ years managing search marketing efforts 5+ years managing paid media campaigns 3-5 years managing agency relationships Expertise in search marketing channels (paid & organic) Deep understanding of user experience and journey mapping Experience with SEO tools like Google Analytics, Search Console, SEMRush, Ahrefs, Surfer Creative problem-solving skills Strong analytical skills to communicate outcomes effectively Ability to handle multiple projects and stakeholders Education and Training Bachelor\’s Degree or equivalent experience About The InterSystems Marketing Department Marketing collaborates with Business Units and Sales to manage relationships, win new business, and retain clients. It provides strategic planning, messaging, and creative support across the organization, overseeing all corporate messaging and communications. About InterSystems InterSystems is a data technology provider delivering solutions for healthcare, finance, manufacturing, and supply chain in over 80 countries. Founded in 1978 and headquartered in Boston, it has 38 offices worldwide. For more information, visit InterSystems.com . #J-18808-Ljbffr
Global Manager, Search Marketing & Paid Media employer: InterSystems
Contact Detail:
InterSystems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Manager, Search Marketing & Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends in search marketing and paid media. Being knowledgeable about current industry developments will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in search marketing and paid media. Attend relevant events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive results, as this role requires a strong data-driven approach.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked with cross-functional teams. This role involves working closely with content creators and designers, so demonstrating your teamwork abilities will be crucial.
We think you need these skills to ace Global Manager, Search Marketing & Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in search marketing and paid media. Focus on specific achievements, such as successful campaigns you've led or optimisations you've implemented that resulted in increased traffic or leads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities of the Global Manager role. Mention your experience with SEO tools and data-driven strategies, and provide examples of how you've collaborated across teams.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples in your application that demonstrate your ability to analyse data and derive actionable insights. This could be through specific metrics from past campaigns or tools you've used.
Highlight Leadership Experience: As a global leader, it's important to showcase any leadership roles you've held. Discuss your experience managing teams or projects, particularly in a digital marketing context, and how you’ve driven results through collaboration.
How to prepare for a job interview at InterSystems
✨Showcase Your Data-Driven Mindset
As a Global Manager, Search Marketing & Paid Media, you'll need to demonstrate your ability to use data effectively. Prepare examples of how you've used analytics to drive campaign success and optimise strategies in previous roles.
✨Familiarise Yourself with SEO Tools
Make sure you know your way around essential SEO tools like Google Analytics, SEMRush, and Ahrefs. Be ready to discuss how you've leveraged these tools to improve search rankings and inform marketing strategies.
✨Highlight Collaborative Experiences
This role requires collaboration across various teams. Share specific instances where you've worked with content creators, designers, or developers to achieve marketing goals, showcasing your teamwork skills.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Be prepared to discuss recent trends, algorithm updates, or emerging technologies like AI that could impact search marketing strategies, demonstrating your proactive approach to learning.
